The financial technology (FinTech) industry has witnessed significant growth over the past decade. As we move toward 2025, it is clear that FinTech will continue to revolutionize how businesses and consumers manage financial transactions. The rise of FinTech services like digital payments, lending platforms, investment apps, and insurance technologies is reshaping financial markets worldwide. As these innovations continue to emerge, so does the need for effective marketing strategies.
A growing trend in the FinTech marketing space is the use of videos, particularly explainer videos and educational videos. As FinTech products become more complex, companies are increasingly relying on video content to educate their audience, explain how their products work, and convert viewers into customers. In this comprehensive 2025 FinTech Survey Report, we dive into how video marketing is shaping the future of FinTech, exploring insights, trends, and the impact of animated explainer videos in the FinTech market.
1. The Growing FinTech Market in 2025
The FinTech market size has experienced rapid growth and innovation in recent years. By 2025, global FinTech investments and technology adoption are set to increase further. According to market research, the global FinTech market is expected to exceed $305 billion by 2025, driven by innovations in blockchain, artificial intelligence, digital banking, and cryptocurrency. FinTech services are increasingly being integrated into the daily lives of consumers and businesses alike.
Global FinTech Market Overview
The FinTech market overview for 2025 reveals key growth areas in digital wallets, peer-to-peer lending, investment platforms, and financial infrastructure solutions. A FinTech industry report in 2025 suggests that mobile payment solutions, particularly in emerging markets, will account for a substantial portion of the overall market share. In particular, FinTech companies are creating platforms that allow consumers to seamlessly manage their financial activities through apps, websites, and other digital interfaces.
The demand for these services is not limited to just consumer-facing products; B2B FinTech trends are growing as businesses seek streamlined financial solutions for payments, lending, risk management, and more. As a result, financial institutions are adapting their business models to offer more flexible, tech-driven products and services.
India’s FinTech Market by 2025
A major player in the global FinTech market is India, where the sector is expected to grow at an accelerated pace. According to the India FinTech Report 2025, the market is projected to grow at a compound annual growth rate (CAGR) of 22%. FinTech services such as digital payments, online lending, and insurtech are gaining traction among Indian consumers. Moreover, regulatory frameworks like the RBI’s guidelines on digital lending are paving the way for safe and secure growth in the sector.
India’s rise as a FinTech hub is due in large part to favourable demographics, a growing digital ecosystem, and the increasing adoption of smartphones. This presents an exciting opportunity for FinTech companies to market their products using video marketing, targeting a tech-savvy audience.
2. Why Video Marketing is Crucial in FinTech
As FinTech becomes more integral to people’s daily lives, businesses face the challenge of educating and engaging consumers effectively. Explainer videos, particularly animated videos, have emerged as an ideal solution. Videos offer a dynamic way to present complex financial products and services in a simplified and engaging format.
The Power of Explainer Videos in FinTech Marketing
Explainer videos are short, engaging videos that explain complex concepts in an easy-to-understand format. When it comes to FinTech marketing, these videos are essential because they can distil complicated financial jargon into simple, actionable information. Explainer videos are especially effective when launching new FinTech products or services because they can immediately capture the attention of potential customers and guide them through how the product works.
For instance, when a FinTech startup launches a new digital lending platform, an explainer video can clearly show how the platform works, the benefits it provides, and how customers can sign up. The use of animation allows for visual storytelling, making it easier for viewers to grasp the platform’s features and advantages.
Educational Videos: A Tool for Customer Engagement
Another growing trend in FinTech marketing is the use of educational videos. These videos aim to teach viewers about financial topics, helping them understand how various FinTech services can meet their needs. Whether it’s a tutorial on managing digital wallets, an explainer on blockchain technology, or a breakdown of how AI-powered credit scoring works, educational videos are a vital tool for building trust and loyalty.
In a 2025 FinTech survey, respondents reported that they prefer learning about FinTech products through educational videos because they find it easier to understand key concepts in a visual and interactive format. Unlike text-heavy content or lengthy articles, videos provide a concise, engaging, and often entertaining way to absorb new information. This is especially important in a fast-paced digital world where consumers have limited attention spans.
Video Walkthroughs: Showing How It Works
Detailed video walkthroughs are another important format for FinTech marketers. These videos provide a step-by-step guide on how to use a particular platform or feature, helping customers get comfortable with new technology. A video walkthrough can take a potential user from signing up for a service to completing a transaction, demonstrating the simplicity and benefits of the platform.
For example, if a FinTech company has developed an innovative digital insurance platform, a video walkthrough can show users how to file a claim, manage policies, or add beneficiaries. This type of video is particularly valuable for products or services that involve a series of complex steps, as it makes the entire process more transparent and approachable.
3. The Financial Impact of Video Marketing in FinTech
One of the key questions for any FinTech marketer is the financial impact of video marketing. How much should FinTech product owners invest in video marketing to achieve optimal results? Based on insights from the 2025 FinTech survey, the answer is clear: the average amount a FinTech business should invest in video marketing each month is around $3000. This budget allows companies to produce high-quality videos, distribute them on various channels, and track their performance for ongoing optimization.
Cost-Effectiveness of Video Marketing
Compared to other marketing tactics, video content is highly cost-effective in terms of its ability to generate leads and convert them into customers. While the initial production cost for an explainer video may be higher than other forms of content (such as blog posts or social media ads), the return on investment (ROI) is significant. FinTech companies that invest in explainer videos and animated educational videos typically see a higher engagement rate and a better conversion rate.
When asked about their interest in using explainer videos in their FinTech marketing strategies, 87% of respondents in our 2025 survey stated that they would be interested in investing in animated videos if given the chance. This suggests that FinTech marketers are increasingly recognizing the value of video marketing as an essential component of their strategy.
Video Content as a Conversion Tool
The ability of video content to influence purchasing decisions is another reason why FinTech marketers should prioritize video. According to recent survey data, around 60% of viewers stated that after watching a video about a FinTech product, they were motivated to learn more or take action. Whether it’s signing up for a free trial, downloading an app, or requesting a demo, videos play a key role in guiding potential customers through the sales funnel.
4. Survey Insights: How Videos Impact FinTech Marketing
In our 2025 survey, we asked respondents—comprising both FinTech professionals and consumers—about their preferences and behaviours regarding FinTech videos. The findings were highly revealing:
- 45% of respondents had heard of explainer videos and found them helpful when learning about FinTech products.
- 60% of participants indicated that they would like to discover more about the FinTech platform featured in the video, suggesting that video content is effective in sparking curiosity and engagement.
- When shown a sample animated explainer video, 87% of participants expressed interest in investing in animated videos as part of their FinTech marketing strategy.
- 66% of respondents believe that FinTech videos will be the next big thing in marketing, particularly for B2B FinTech trends, where complex products and services require clear, engaging explanations.
These findings underscore the growing importance of video content in FinTech marketing. As the industry continues to evolve, videos will remain an essential tool for companies aiming to capture the attention of both consumers and businesses.
5. Why Animated Explainer Videos Are the Future of FinTech Marketing
The role of animated explainer videos in FinTech marketing cannot be overstated. In a world where visual content is king, animated videos provide an opportunity to explain complex financial products and services in an engaging and visually appealing way. Animation allows FinTech companies to break down intricate topics like risk management, algorithmic trading, or blockchain technology in a way that is easy to understand for a wide range of audiences.
The Appeal of Animation in FinTech Videos
Animated explainer videos have become especially popular in the FinTech sector because they are more engaging and less intimidating than traditional live-action videos. For potential customers who are new to financial technology, animation offers a friendly, approachable way to understand complex products. The playful nature of animation makes it easier to convey abstract concepts, which is crucial for FinTech companies trying to reach audiences with varying levels of financial literacy.
The Future of FinTech Video Marketing
Looking ahead to 2025, it’s clear that the role of FinTech videos in marketing will only grow. Animated explainer videos, educational videos, and detailed video walkthroughs will continue to dominate the FinTech marketing landscape. The key to success will be creating high-quality, informative, and engaging videos that resonate with viewers and drive conversions.
6. Conclusion: Embracing Video Marketing for FinTech Success
The FinTech marketing landscape is rapidly changing, with video content at the forefront of this transformation. As the FinTech market continues to grow, businesses that leverage explainer videos, educational videos, and animated walkthroughs will be able to effectively educate their audience, build trust, and convert viewers into loyal customers.
By investing in video marketing, FinTech companies can position themselves for success in an increasingly competitive and dynamic market. Whether you are a startup or an established player in the FinTech sector, it’s time to embrace the power of video content to stay ahead of the curve and connect with your target audience.
