As an explainer video production agency, Wenimate specializes in creating high-quality, engaging, and effective videos that help businesses communicate their messages more clearly. In the ever-evolving landscape of digital marketing, companies are constantly looking for innovative ways to connect with their audiences. One of the most effective and popular solutions? Explainer videos.
But why exactly do businesses need explainer videos? And how do they stack up against other marketing techniques in 2025? In this blog post, we’ll cover ten compelling reasons why explainer videos are essential for modern marketing, along with powerful stats and real-world results to support our case.
We’ll also explore whether explainer videos are still relevant, how effective they are, and how they can be used to grow businesses across any industry.
1. Explainer Videos Deliver Your Message Faster
One of the most significant advantages of explainer videos is that they can deliver your message quickly and efficiently. In today’s fast-paced world, attention spans are at an all-time low. Research shows that the average attention span of an adult is just 8 seconds—shorter than a goldfish’s! So, how can businesses capture attention and communicate their value proposition in such a short window?
Explainer videos solve this challenge by distilling complex information into bite-sized, engaging visuals and concise messaging. Instead of requiring customers to read lengthy paragraphs or navigate complicated instructions, explainer videos allow you to communicate your core message clearly and compellingly. According to HubSpot, video content on landing pages increases conversions by up to 80%, demonstrating how effective a short video can be at grabbing attention.
Incorporating an explainer video on your homepage or in your email marketing can ensure your audience understands what you do in the blink of an eye. This is particularly helpful for businesses that sell complex products, services, or apps, where clear communication is critical to making a sale.
2. Explainer Videos Are a More Engaging Way to Deliver Information
Traditional forms of communication, like text or static images, often fail to captivate an audience. On the other hand, explainer videos engage viewers with motion, sound, and visual storytelling, making the information more digestible and memorable.
Studies have shown that people are 80% more likely to remember content presented in a video versus content delivered in text. Videos appeal to a wider audience, including visual and auditory learners, ensuring that your message is understood by a diverse group of potential customers.
Explainer videos can take your audience through a story, explain product features, or show how your service works in a way that is fun, easy to follow, and less likely to be forgotten. Whether you use humour, animation, or real-life examples, videos are one of the most effective ways to engage your audience.
3. Motion Appeals to Multiple Senses
Incorporating motion into your marketing strategy has a profound impact on how your audience processes information. Videos engage not just one, but multiple senses—sight, sound, and sometimes even touch (if interactive features are involved). This multi-sensory experience is a powerful tool because it makes your content more memorable.
When people engage with videos, they’re more likely to retain the information presented. According to Forbes, videos increase retention by 95% compared to just 10% with text alone. This is why many marketers and businesses are prioritizing video content to effectively communicate with potential customers.
The ability of animated explainer videos to appeal to both the visual and auditory senses makes them an excellent choice for businesses looking to create content that resonates and sticks with their audience long-term.
4. Animated Videos Work Seamlessly Across Multiple Platforms
One of the biggest challenges businesses face is ensuring their marketing content is adaptable across various platforms. Whether it’s your website, social media, or email campaigns, explainer videos are versatile and work across all types of digital platforms.
Animated explainer videos are adaptable to any screen size or format. The simplicity and flexibility of animation mean that your video can be easily resized for desktop or mobile devices, and you don’t have to worry about production costs associated with shooting live-action videos.
In addition, video content tends to perform well on social media platforms like Facebook, Instagram, YouTube, and TikTok, where users are more likely to engage with short, informative content. Explainer videos can be quickly shared across these platforms, reaching larger audiences and enhancing brand visibility.
5. Explainer Videos Humanize Your Brand with the Right Tone
In the digital age, where customers can interact with businesses at any time through multiple channels, building a strong connection with your audience is more important than ever. Explainer videos are an excellent way to humanize your brand. With the right tone of voice, storytelling, and visuals, you can inject personality into your messaging.
People connect with other people, not faceless corporations. Whether you’re creating brand videos, app videos, or product videos, incorporating a personal touch will resonate with your audience. Through explainer videos, you can convey emotion, humourr, empathy, and even a bit of your company’s culture, making your brand more relatable and trustworthy.
6. Animated Explainer Videos Are Affordable and Cost-Effective
Many businesses may assume that creating a professional explainer video requires a large budget. While high-end production can get expensive, animated explainer videos are far more cost effective than traditional video shoots. With animation, there are no location fees, actors, or complicated production logistics to consider, making it an excellent choice for startups and small businesses working within tight budgets.
Additionally, animated videos have a longer lifespan. If you need to update a particular section of the video—say, to showcase a new product feature—it’s easier and cheaper to make adjustments compared to live-action videos.
When it comes to ROI, explainer videos are incredibly cost-effective. According to Wyzowl, 72% of people would prefer to learn about a product or service through a video—meaning the potential returns far outweigh the initial cost of production.
7. Videos on Landing Pages Boost Your SEO
SEO (Search Engine Optimization) is a critical part of any digital marketing strategy, and explainer videos are a powerful tool for improving your rankings. Search engines, especially Google, prioritize pages with video content because it enhances user experience and engagement.
When a visitor lands on your page, they are more likely to stay longer if there’s a video to watch. This extended dwell time is a positive ranking factor for search engines. Video content increases your chances of ranking on the first page of Google by 53 times.
Incorporating explainer videos on landing pages also provides additional opportunities for engagement. Visitors are more likely to share or interact with video content, further boosting your SEO rankings and increasing your visibility.
8. Explainer Videos Are Perfect for Storytelling
At the heart of every great brand is a story. Whether you’re explaining how your product works, the mission behind your company, or the journey of your customers, explainer videos are the perfect medium for storytelling. The combination of visual elements, music, narration, and text enables you to craft a narrative that emotionally resonates with your audience.
People are naturally drawn to stories, and studies show that businesses that incorporate storytelling into their marketing are more likely to build stronger relationships with their customers. Explainer videos are a creative and effective way to tell your brand’s story, making it easier for your audience to understand who you are and why your product or service matters.
9. 2D Animated Videos Are Easily Customizable
2D animated explainer videos are one of the most popular video styles for businesses because they’re not only visually appealing but also highly customizable. Whether you need to tweak the design, adjust the script, or update your logo, making changes to a 2D animated video is straightforward and cost-effective.
This level of customization ensures that your explainer videos can adapt as your business evolves. Whether you’re launching a new feature, changing your messaging, or rebranding, you can quickly update the animation to reflect those changes.
10. Explainer Videos Are Versatile for Any Industry
The beauty of explainer videos is their versatility. Whether you’re in e-commerce, real estate, healthcare, technology, education, or finance, explainer videos can be tailored to suit any industry. Product videos, app videos, demo videos, and crowdfunding videos all benefit from the engaging and informative nature of explainer videos.
For example, a healthcare company can use an explainer video to educate patients about a treatment process, while a SaaS company might use an explainer video to demonstrate how their app works. Explainer videos are ideal for any business that needs to communicate complex information in an easy-to-understand way.
Top 5 Most Important Explainer Video Statistics
Before we dive into a real-life case study, let’s look at some key stats that demonstrate the effectiveness of explainer videos:
- 64% of consumers are more likely to purchase a product after watching a video about it.
- Explainer videos increase conversion rates by up to 80%.
- Companies with explainer videos on their landing pages experience a 20% increase in website traffic.
- 59% of executives prefer to watch a video than read text.
- Viewers retain 95% of a message when they watch it in a video, compared to just 10% when reading text.
These statistics clearly show how explainer videos not only capture attention but also drive action, making them an invaluable asset for any business looking to increase engagement and conversions.
Create Explainer Video Case Study: From Zero Recognition to 15,000 Users
A great case study can often illustrate the power of explainer videos better than any statistic. Consider Creattie, a startup with an innovative mobile app aimed at simplifying creative workflows for digital artists. Despite offering a valuable service, Creattie struggled to gain traction in a crowded market.
By working with an explainer video agency, Creattie developed a 90-second explainer video that clearly outlined the app’s features and demonstrated how it solved common problems for its target audience. Within six months, the app gained over 15,000 active users and saw a significant increase in brand recognition, which led to a higher rate of app downloads and user engagement.
Final Words: Key Takeaways
Explainer videos are not just a trendy marketing tool—they are a must-have for businesses in 2025. Whether you’re looking to boost conversions, improve SEO, or humanize your brand, explainer videos offer a highly effective and versatile solution.
If you’re ready to take your marketing strategy to the next level, consider incorporating crowdfunding videos, brand videos, product videos, demo videos, or app videos into your campaigns. With their ability to engage, educate, and convert, explainer videos are an essential part of any successful digital marketing strategy.