Animated explainer videos have revolutionized how brands, organizations, and creators convey complex ideas engaging and visually captivatingly. From dynamic motion graphics to heartwarming storytelling, these videos have set benchmarks in creativity and effectiveness. Here, we present the 25 greatest animated explainer videos of all time, highlighting their unique strengths and what makes them unforgettable.
1. AuroraFS
AuroraFS’s animated explainer video is a masterpiece of simplicity and innovation. It effectively breaks down the complex concept of decentralized file systems with stunning 2D animations that engage and educate viewers. The seamless transitions and crisp visuals create an immersive experience, making it easier for audiences to understand how AuroraFS functions. By using relatable scenarios and clear messaging, the video ensures that even those unfamiliar with blockchain technology can grasp its benefits. AuroraFS exemplifies how technical subjects can be communicated through creative storytelling, setting a benchmark for explainer videos in the tech industry.
2. Paddle
Paddle’s explainer video stands out for its clarity and purpose-driven storytelling. The video walks viewers through the challenges faced by SaaS businesses and how Paddle’s payment solutions resolve them. Through sleek animations and relatable scenarios, it simplifies intricate financial processes into digestible concepts. The use of dynamic motion graphics keeps the audience engaged while ensuring the message remains the focus. Paddle’s video highlights the platform’s benefits, such as subscription management and revenue growth, with precision and style. It’s an excellent example of how animated videos can make complex solutions feel accessible and relevant.
3. Spatial
Spatial’s animated explainer video captures the essence of its virtual collaboration tool with cutting-edge visuals. The 3D animations and lifelike scenarios transport viewers into the immersive world of Spatial, showcasing how it transforms remote teamwork. By illustrating practical applications like brainstorming and presentations, the video demonstrates the platform’s value in fostering productivity and creativity. The polished design and fluid transitions make it both visually appealing and informative. Spatial’s video exemplifies how explainer videos can effectively communicate a product’s potential, leaving viewers eager to explore its capabilities.
4. Montblanc X Device
Montblanc’s animated video for its connected device perfectly blends luxury branding with modern technology. The video’s sleek animations and minimalist design reflect the sophistication associated with the Montblanc brand. By focusing on the device’s innovative features, the video appeals to tech-savvy professionals while maintaining an air of exclusivity. The narrative is engaging, guiding viewers through the product’s benefits with elegance and precision. Montblanc’s video showcases how luxury brands can leverage animated storytelling to communicate their values and technological advancements effectively.
5. Novartis
Novartis’s explainer video simplifies the science behind its pharmaceutical solutions through captivating animations. By using relatable characters and vibrant visuals, the video makes complex medical information accessible to a wide audience. The storytelling approach highlights the emotional impact of Novartis’s innovations, creating a deeper connection with viewers. The seamless blend of science and empathy ensures the video resonates with both healthcare professionals and patients. Novartis’s video is a prime example of how animation can humanize technical content and inspire trust in a brand’s mission.
6. Aize
Aize’s explainer video leverages futuristic design and dynamic animations to showcase its platform’s capabilities. The video effectively communicates how Aize optimizes industrial projects, using clear visuals and concise messaging to highlight key benefits. The transitions are smooth, and the pacing keeps viewers engaged throughout. By focusing on real-world applications, the video ensures that its target audience can see the platform’s value in action. Aize’s video sets a high standard for how complex business solutions can be made approachable and visually compelling.
7. Minima
Minima’s animated video introduces its decentralized blockchain platform with clarity and creativity. The video uses clean graphics and straightforward explanations to highlight the platform’s unique features, such as enhanced security and scalability. By focusing on user benefits, the video makes a compelling case for why Minima stands out in the crowded blockchain market. The animations are engaging without being overwhelming, striking a perfect balance between technical detail and accessibility. Minima’s explainer video is a testament to the power of simplicity in communicating complex ideas.
8. Spline
Spline’s explainer video is a visual delight, showcasing the platform’s 3D design capabilities through stunning animations. The video highlights how Spline empowers designers to create interactive models effortlessly, using engaging visuals to demonstrate its features. The pacing is smooth, and the narrative is clear, making it easy for viewers to understand the platform’s potential. Spline’s video stands out for its ability to inspire creativity while effectively communicating its value proposition. It’s an excellent example of how animation can elevate a product’s appeal.
9. Plastic Pollution Coalition
The Plastic Pollution Coalition’s animated video is a powerful call to action, shedding light on the dangers of plastic pollution. Through compelling storytelling and impactful visuals, the video engages viewers emotionally while educating them on the issue. The use of vibrant animations and relatable characters makes the message accessible to a broad audience. By emphasizing actionable steps, the video inspires viewers to join the fight against plastic pollution. It’s a shining example of how animation can drive social and environmental change effectively.
10. Sleep by Headspace
Headspace’s explainer video for its Sleep app extension combines soothing visuals with a calming narrative to create a relaxing viewing experience. The animations reflect the tranquillity the app promises, using sofcoloursrs and fluid movements to put viewers at ease. By highlighting the app’s features, such as guided meditations and sleep sounds, the video effectively communicates its benefits. Headspace’s video is both informative and immersive, making it a standout example of how animation can enhance brand messaging.
11. Oregon Health Authority
The Oregon Health Authority’s animated video delivers critical public health information in an engaging and relatable way. The use of simple graphics and approachable characters ensures that the message resonates with diverse audiences. By focusing on real-life scenarios, the video effectively communicates the importance of health initiatives and encourages positive behaviour change. The narrative is clear and impactful, making complex health topics feel manageable and actionable. This video exemplifies how animation can be a powerful tool for public health education.
12. The Nature Conservancy
The Nature Conservancy’s explainer video is a vibrant celebration of environmental stewardship. The animations bring nature to life, creating an emotional connection with viewers. By highlighting the organization’s conservation efforts and the impact of individual actions, the video inspires audiences to get involved. The storytelling is compelling, and the visuals are stunning, making it a memorable piece of content. This video demonstrates how animation can effectively convey a sense of purpose and urgency.
13. Ecology Action Center
The Ecology Action Center’s animated video simplifies environmental concepts with charm and clarity. The creative animations and relatable scenarios make sustainability feel accessible and achievable. By focusing on actionable steps, the video empowers viewers to make a difference in their communities. The messaging is clear, and the visuals are engaging, ensuring that the content resonates with a wide audience. This video is a great example of how animation can inspire positive change.
14. Motion Design School
Motion Design School’s explainer video is a showcase of modern animation techniques and creative storytelling. The video captures the school’s essence, highlighting its courses and resources through dynamic visuals. The pacing is energetic, and the animations are cutting-edge, reflecting the innovative spirit of the brand. By combining education with entertainment, the video effectively engages its target audience. It’s a perfect example of how animation can elevate educational content.
15. Google
Google’s explainer video for its tools and services combines crisp motion graphics with straightforward explanations. The minimalist design ensures that the message remains the focus, while the animations keep viewers engaged. By highlighting practical applications, the video demonstrates how Google’s products can simplify everyday tasks. The clarity and precision of the video make it an effective communication tool, reinforcing Google’s reputation for innovation and usability.
16. Hootsuite
Hootsuite’s animated video simplifies social media management with engaging visuals and relatable scenarios. The video walks viewers through the platform’s features, highlighting how it streamlines workflows and boosts productivity. The use of dynamic animations and clear messaging ensures that the content resonates with its target audience. Hootsuite’s video is a great example of how animation can make complex solutions feel approachable and user-friendly.
17. TED-Ed
TED-Ed’s explainer videos are a gold standard for educational content. Each video combines rich animations with thought-provoking narratives, making complex topics accessible to a wide audience. The storytelling is engaging, and the visuals are captivating, ensuring that viewers remain invested from start to finish. TED-Ed’s videos exemplify how animation can transform education, inspiring curiosity and learning in audiences of all ages.
18. Comcast Business
Comcast Business’s animated video effectively communicates its suite of business solutions with clarity and professionalism. The clean design and concise messaging highlight the brand’s reliability and expertise. By focusing on real-world applications, the video demonstrates how Comcast’s services can help businesses thrive. The visuals are polished, and the narrative is straightforward, making it an excellent example of how animation can enhance brand communication.
19. Amazon Smart Home
Amazon’s explainer video for its smart home solutions uses sleek visuals and intuitive design to showcase product features. The video’s narrative focuses on everyday scenarios, demonstrating how Amazon’s technology simplifies home life. The animations are clean and modern, reflecting the brand’s innovative spirit. By emphasizing ease of use and integration, the video effectively communicates the benefits of smart home technology. It’s a standout example of how animation can enhance product storytelling.
20. Mailchimp
Mailchimp’s animated video uses quirky animations and vibrant visuals to make email marketing approachable and fun. The video highlights the platform’s features, such as automation and analytics, in an engaging and relatable way. The playful tone aligns perfectly with Mailchimp’s brand identity, ensuring that the content resonates with its audience. By combining creativity with clear messaging, the video demonstrates how animation can make complex tools feel accessible.
21. LINE Things
LINE’s explainer video for its IoT platform highlights its capabilities with futuristic visuals and seamless storytelling. The video demonstrates how connected devices can enhance everyday life, using engaging animations to bring the concept to life. The pacing is smooth, and the messaging is clear, ensuring that viewers understand the platform’s potential. LINE’s video is a great example of how animation can communicate complex ideas with simplicity and style.
22. Pipedrive
Pipedrive’s explainer video simplifies sales management concepts with clear visuals and engaging narration. The video walks viewers through the platform’s features, highlighting how it helps businesses stay organized and close deals more effectively. The animations are clean and professional, ensuring that the content resonates with its target audience. Pipedrive’s video demonstrates how animation can make complex solutions feel intuitive and approachable.
23. Skirmish
Skirmish’s animated video leverages high-energy visuals and fast-paced storytelling to introduce its gaming platform. The video captures the excitement of the gaming world, using dynamic animations to showcase the platform’s features. The narrative is engaging, and the visuals are vibrant, ensuring that viewers remain invested. Skirmish’s video is a perfect example of how animation can capture the spirit of a brand and its audience.
24. SpeakOn
SpeakOn’s explainer video focuses on seamless communication, using engaging animations to highlight the platform’s user-friendly nature. The video demonstrates how SpeakOn simplifies collaboration, making it easier for teams to stay connected. The visuals are clean and modern, ensuring that the content resonates with its target audience. SpeakOn’s video is a great example of how animation can enhance brand messaging and user engagement.
25. Nest
Nest’s animated explainer video combines sleek animations with a warm narrative to showcase its smart home solutions. The video highlights the product’s features, such as energy efficiency and automation, in a relatable way. The balance of technology and emotion creates a lasting impact, ensuring that viewers connect with the brand’s mission. Nest’s video exemplifies how animation can enhance product storytelling and inspire trust in a brand.
