In today’s digital landscape, video content has emerged as a powerhouse for marketing. It can engage audiences, boost conversions, and drive brand awareness. However, creating high-quality video content takes time, effort, and resources. That’s why video repurposing is one of the smartest strategies in content marketing.
Repurposing video content allows you to maximize the value of your existing assets. Instead of creating new content from scratch, you can take the videos you’ve already produced and transform them into a variety of formats tailored to different platforms, audiences, and marketing objectives. This approach not only saves time but also extends the life of your videos.
In this blog, we will explore 35 creative ways to repurpose video content, ensuring you get the most out of every video you produce. Whether you are an explainer video agency, a product-based business, or a content creator, these strategies will help you expand your reach and boost engagement.
How to Repurpose Video Content Effectively?
Repurposing video content means taking existing videos and adapting them to different formats, platforms, or uses. This process helps maximize your investment in video production while enabling you to reach new audiences and deliver your content in varied ways.
By repurposing your video content, you not only save resources but also improve your content’s performance. Videos are more engaging than text, and repurposing them in different ways can increase views, likes, shares, and ultimately conversions.
Here are 35 proven ways to repurpose your videos and get more mileage from them:
1. Turn Your Explainer Video into a Video Ad
Explainer videos are designed to help your audience understand your product, service, or brand. By turning your explainer videos into video ads, you can capture attention on social media or through paid campaigns. Since explainer videos already communicate your key message, repurposing them as ads can drive traffic, generate leads, and increase conversions.
Tip: For video ads, keep your message concise and action-oriented. Highlight key pain points your product solves, and encourage viewers to take action immediately.
2. Transform Customer Testimonials into Compelling Video Ads
Customer testimonials are powerful trust-building tools. When repurposed as video ads, these testimonials can generate social proof and boost brand credibility. Feature happy customers talking about how your product or service helped them, and use it to connect emotionally with potential buyers.
Tip: To make it more engaging, use dynamic text or animations that emphasize key points from the testimonials.
3. Post on Social Media for Organic Reach
Social media platforms are ideal for reaching a large, diverse audience. Repurpose your explainer videos into shorter snippets and share them across platforms like Facebook, Instagram, LinkedIn, Twitter, and TikTok. These platforms love native video content, which leads to better engagement.
Tip: Try creating a 15-30 second highlight reel for Instagram or TikTok. It’s short enough to grab attention, but packed with value.
4. Create Teasers or Cut-Down Versions
A teaser or cut-down version of your video is a great way to pique interest and drive viewers to your main video. Take the best moments or key takeaways from a longer video and edit them into bite-sized clips. These teasers can be shared across social media or used in email campaigns.
Tip: Add a call-to-action (CTA) at the end of the teaser, encouraging viewers to watch the full version.
5. Shorten Into Pre-Roll Ads
Pre-roll ads are short video ads that play before the main video content starts. Repurpose your videos by cutting them down to fit into the standard 6-15 second pre-roll format. These ads are particularly effective on platforms like YouTube and can help increase brand awareness.
Tip: Focus on the hook—your pre-roll ad should immediately capture attention with a compelling message in the first few seconds.
6. Animated Graphics and GIFs
People love visual content, especially when it’s easy to consume. Extract key moments from your explainer or product videos and transform them into animated graphics or GIFs. These short, looping visuals are highly shareable and can drive engagement on social media.
Tip: Focus on simple, clear animations that communicate your message effectively in a very short amount of time.
7. Create Static Web Graphics
Not all content needs to be video. Repurpose keyframes from your video as static web graphics. You can use these graphics across your website, blogs, and even promotional emails to enhance your content and drive visual interest.
Tip: Use the most visually striking images or scenes from your video, and make sure to add a short, impactful caption.
8. Design Infographics
Convert your video’s main points, data, or statistics into a clear and visually appealing infographic. Infographics are great for simplifying complex topics and making them more digestible. Post them on social media, and blogs, or even include them in email marketing.
Tip: Keep your infographics clean, simple, and easy to read, using colours and typography that align with your brand.
9. Repurpose Into a Podcast
If your video contains valuable information, interviews, or commentary, you can repurpose it into a podcast episode. Transcribe the audio from your video, remove unnecessary visuals, and make it suitable for an audio-only format. Podcasts are a great way to expand your reach to those who prefer listening over watching.
Tip: Offer additional commentary or insights to make the podcast version unique from the original video.
10. Generate Social Media Posts
One video can lead to multiple social media posts. Repurpose longer videos into smaller clips, quote images, or key takeaways. For instance, you can create several posts from a single explainer video, each focusing on a different feature or benefit of your product.
Tip: Schedule these posts over a period of time to ensure a steady stream of content on your social media channels.
11. Enhance Your ‘About’ Page
Your ‘About’ page is one of the most visited pages on your website. Repurpose your explainer video or brand story video to engage visitors and showcase your company culture, values, and mission. It’s a great way to introduce new visitors to your brand.
Tip: Place the video above the fold so visitors see it right away when they land on your page.
12. Send as a One-Off Email
Sending video content in a one-off email can boost engagement and click-through rates. Whether it’s an explainer video, a product demo, or a customer testimonial, embedding video in your email campaigns can capture the recipient’s attention.
Tip: Use an enticing subject line and clear CTA encouraging recipients to watch the video and take action.
13. Incorporate into Your Nurture Sequences
Nurture sequences are email sequences designed to guide prospects through their buyer’s journey. Repurpose your video content to educate, inform, and inspire your leads throughout the sequence. It’s a powerful way to keep your leads engaged and move them toward conversion.
Tip: Add value with videos that address common objections or offer solutions to problems your leads are facing.
14. Tailor Content for Event Marketing
Event marketing is a powerful way to reach your audience. Repurpose your video content to promote your upcoming events or conferences. You can tailor your existing video assets to fit specific event themes or goals, generating excitement and anticipation.
Tip: Use a countdown or teaser video to build anticipation for the event and encourage early registration.
15. Create a SlideShare Presentation
SlideShare presentations are a popular content format for B2B marketing. Repurpose your video content into a SlideShare presentation, summarizing the key points and visuals for easy viewing. SlideShares are shareable and can help you generate new leads and traffic.
Tip: Incorporate strong visuals, statistics, and key takeaways from the video to make your SlideShare presentation compelling.
16. Boost Your Sales or Investment Decks
Adding video to your sales or investment deck can elevate your pitch. Whether you’re presenting your product to potential customers or showcasing your business to investors, videos can provide a more dynamic and persuasive way to deliver your message.
Tip: Use short product demos or customer success stories that highlight the value of your offering.
17. Write Blog Posts
Convert your video content into detailed blog posts that expand on the points discussed in the video. For SEO purposes, transcribe the video and add more in-depth information, case studies, and examples. Blog posts improve your site’s SEO while driving organic traffic.
Tip: Ensure the blog post includes embedded video for those who prefer watching over reading.
18. Host a Webinar
Repurpose your video content into a live webinar format. You can offer a deeper dive into your topic, interact with your audience, and answer questions in real time. Webinars can be an excellent tool for generating leads and building authority in your industry.
Tip: Use video content as part of your presentation, and promote the webinar in advance through email and social media.
19. Develop Instructional Videos or Manuals
Turn your explainer video into an instructional video or manual. This type of repurposing is especially useful for software companies, product-based businesses, or services with a specific usage process. Instructional videos provide value by making it easier for your customers to understand and use your offerings.
Tip: Break down the steps clearly, and use annotations or text overlays to enhance understanding.
20. Include on Your Landing Pages
Landing page videos are powerful tools for increasing conversions. Adding a video to your landing page can help explain your offer in a more engaging way. Whether it’s a product video, customer testimonial, or explainer video, the visual and emotional appeal of video content can drive prospects to take action.
Tip: Keep the video short and focused on the key benefit to the viewer.
21. Create Training Courses
If you produce training videos, consider turning them into full-fledged online courses. Whether it’s teaching your audience how to use your product or sharing industry knowledge, online courses are a great way to repurpose video content and establish your brand as an authority.
Tip: Bundle multiple videos into modules, and add quizzes or supplementary materials to enhance the learning experience.
22. Testimonial Quote Images
Repurpose your customer testimonials into quote images. These are excellent for use on social media, landing pages, or email campaigns. These images can grab attention quickly and communicate the benefits of your product or service succinctly and engagingly. Adding a powerful quote from a satisfied customer can provide social proof and reinforce your brand’s credibility.
Tip: Use high-quality photos of the customer alongside their testimonial to add a personal touch, which will resonate with potential clients.
23. Create Interactive Video Content
Interactive videos provide a dynamic way for users to engage with your content. By adding interactive elements like clickable links, polls, or questions, you can increase user engagement and offer a more personalized experience. These videos allow viewers to make choices, interact with the content, or even navigate through different outcomes, making them ideal for product demos, training, or educational content.
Tip: Interactive videos work well for product tours, where users can click on different features to learn more about each one.
24. Develop Shoppable Video Content
Shoppable videos allow viewers to make purchases directly from the video. This type of video repurposing is ideal for product-based businesses looking to streamline the customer journey. You can integrate buy buttons within the video, allowing users to purchase items without having to leave the platform. It’s a great way to increase conversions and sales directly from video content.
Tip: Integrate shoppable features into product demos or tutorials, where viewers can instantly see the value of the products you’re showcasing.
25. Build Customer Support Guides
Your video content can also be repurposed into customer support guides or knowledge base articles. Create a series of “how-to” videos for frequently asked questions or common issues that customers might encounter. These support videos can be added to your FAQ page, product documentation, or knowledge base.
Tip: Make these videos searchable by incorporating relevant keywords to improve SEO and help customers easily find the answers they need.
26. App Store/Google Play Store Videos
If you have an app, creating an app demo video for your listing on the App Store or Google Play is a must. Use video to highlight your app’s features, benefits, and ease of use in a short, dynamic format. App videos can significantly improve the conversion rate of your app listing, as they provide a visual representation of what users can expect.
Tip: Keep the video under 30 seconds and focus on the most valuable features of your app. Make it compelling and simple, as users usually decide quickly whether to download an app based on these demo videos.
27. Create Sales Videos
Sales videos are one of the most effective tools for converting leads into customers. By repurposing your product videos, explainer videos, or customer testimonials into sales videos, you can better engage your prospects and increase your conversion rates. Sales videos should focus on explaining the value your product or service offers, showing how it solves the customer’s problems, and encouraging them to take action.
Tip: Include a strong call-to-action (CTA) at the end of the sales video, such as a limited-time offer or a direct link to purchase.
28. Create ‘Super’ Videos
Super videos are essentially long-form, comprehensive videos that combine several related videos into one. If you have multiple videos covering different aspects of a topic, consider combining them into a single, longer video that provides an in-depth look at the subject. This is particularly useful for product demos, tutorials, or educational content.
Tip: Make sure the content flows seamlessly from one section to the next and that it remains engaging throughout. Use chapters or timestamps for easier navigation.
29. Develop YouTube Playlists
YouTube playlists are a great way to curate a series of videos around a central theme, making it easier for viewers to binge-watch your content. Create playlists for specific topics like product features, customer testimonials, tutorials, or industry insights. Not only does this increase video views, but it also improves your channel’s SEO by boosting watch time and engagement.
Tip: Organize your playlists by topic or customer journey stage, making it easier for viewers to find the content that’s most relevant to them.
30. Launch Crowdfunding Campaigns
If you’re looking to raise funds for a new product or project, crowdfunding videos are a powerful tool. Repurpose your explainer videos or product demos into compelling crowdfunding campaign videos. In these videos, showcase the benefits of your product or service, share your mission, and explain why potential backers should support your campaign.
Tip: Tell a personal story in the video, especially if it’s about your brand’s origins or the impact your project could have. Emotional connection can increase support.
31. Share Blooper Reels
Blooper reels are a fun and lighthearted way to repurpose video content. Show behind-the-scenes footage or mistakes made during filming. Not only do blooper reels entertain, but they also humanize your brand and create a sense of authenticity. People love seeing the “real” side of a company, which can foster stronger connections with your audience.
Tip: Keep it light and fun, but make sure it aligns with your brand’s tone. You don’t want to come across as unprofessional, but a little humour can go a long way.
32. Create TLDW (Too Long, Didn’t Watch) Versions
Not everyone has time to watch a long video, which is why creating a TLDW (Too Long, Didn’t Watch) version is a great strategy. This shortened version of your video slid the most important points into a concise format. TLDW videos work well for busy viewers who want to get the key takeaways quickly.
Tip: Focus on the core message or value proposition and keep the video under 1-2 minutes. Provide a link to the full video for those interested in learning more.
33. Repurpose Into Instagram Stories and Highlights
Instagram Stories have become one of the most popular features on social media. Repurpose your video content into Instagram Stories and save them as highlights for your profile. Whether it’s behind-the-scenes footage, product features, or promotions, Instagram Stories are a great way to keep your audience engaged daily.
Tip: Use interactive features like polls, questions, or countdowns in your Instagram Stories to boost engagement.
34. Design Logo Intros and Outros
A great way to repurpose your video content is by creating logo intros or outros. These short videos feature your brand’s logo and can be added to the beginning or end of every video you produce. Not only do they help increase brand recognition, but they also make your videos look more polished and professional.
Tip: Keep your logo animations short and simple to maintain viewer interest while reinforcing your brand identity.
35. Create Image/Graphic Carousels
Image or graphic carousels are a fantastic way to repurpose key visual elements from your videos. Pull still images or screenshots from your video and use them to create carousel posts on social media. These posts allow you to share multiple images in one post, which can highlight various aspects of your product or service.
Tip: Use captions or short descriptions in each slide to give context and drive home the message from your original video.
Final Thoughts
Repurposing video content is a smart and efficient way to maximize the impact of your video assets. By tailoring your videos to different platforms, audiences, and marketing goals, you ensure that your content remains relevant and engaging for a longer period. Each of the 35 strategies we’ve discussed offers a unique opportunity to expand your content’s reach and effectiveness.
From turning explainer videos into ads to creating Instagram highlights, there are endless possibilities for repurposing video content. The key is to think creatively and strategically, ensuring that your videos continue to add value across various marketing touchpoints.
So, start repurposing today, and watch your video content work harder for you!
