Video content has emerged as one of the most powerful tools in digital marketing. Whether you’re explaining a complex product, providing step-by-step instructions, or engaging in storytelling, video has become an essential way to communicate with audiences. Brands are increasingly leveraging explainer videos, product videos, and tech videos to simplify information and provide value to their viewers.
In this comprehensive guide, we will explore 20 of the best tutorial video examples from well-known brands. These videos not only highlight how businesses can effectively engage their audience but also demonstrate how explainer videos, product videos, and tech videos can help build trust, increase conversions, and improve customer experience.
What Makes a Great Tutorial Video?
Before diving into the specific examples, it’s important to understand what makes a great tutorial video. Here are a few elements that elevate a tutorial video into something truly valuable:
- Clarity and Simplicity: The tutorial should break down the process into easy-to-follow steps. The use of clear visuals and concise language ensures that the viewer can grasp the concept without confusion.
- Engagement: The video should hold the viewer’s attention. Whether through visual storytelling, animations, or an engaging narrative, the goal is to make the learning experience enjoyable.
- Value: The ultimate purpose of a tutorial is to teach something useful. A great tutorial video should provide practical information that the viewer can apply immediately.
- Call to Action: A good tutorial video should not just educate the viewer; it should also guide them on what to do next, whether it’s buying a product, signing up for a service, or exploring more content.
Now, let’s take a closer look at 20 of the best tutorial video examples from leading brands that excel in these areas.
1. PlayStation VR Setup Tutorial (PlayStation)
PlayStation’s VR setup tutorial is a great tech video that helps users understand how to set up the PlayStation VR system. For many people, virtual reality is a complex and intimidating technology, and PlayStation does an excellent job of simplifying the process.
This explainer video shows exactly what each cable and component does, how to connect them, and how to troubleshoot common issues. The visual clarity, combined with easy-to-follow steps, makes this a go-to resource for VR enthusiasts and newcomers alike. PlayStation’s attention to detail in explaining the setup process enhances user satisfaction and reduces the likelihood of product returns due to confusion or frustration.
2. How to Tile a Herringbone Wall (B&Q)
B&Q, a leading DIY retailer in the UK, offers this highly informative product video on tiling a herringbone wall. Tiling can be a challenging task for DIY enthusiasts, but B&Q’s step-by-step guide simplifies it. The video walks viewers through every step, from prepping the wall to applying the adhesive and laying the tiles in the herringbone pattern.
This explainer video not only demonstrates how to achieve a high-end look but also showcases B&Q’s vast product range, such as tiling tools, adhesives, and grout. It’s a perfect example of how a product video can provide value while subtly promoting the company’s offerings.
3. How to Find Someone’s Email Address in Seconds (Ahrefs)
Ahrefs, a popular SEO tool, created this tech video that shows viewers how to quickly find anyone’s email address using their platform. The video goes beyond just showcasing the software; it demonstrates real-world use cases, highlighting the practicality and value of Ahrefs’ tool for marketers and sales professionals.
This explainer video uses simple visuals and step-by-step instructions, ensuring even beginners can understand and use the tool. The video is an excellent example of how tech videos can build brand trust by making complex processes easy to follow and understand.
4. 25 Ways to Wear a Scarf in 4.5 Minutes! (Wendy’s Lookbook)
Wendy’s Lookbook’s scarf styling video is a fun and fast-paced explainer video that showcases 25 different ways to style a scarf. The video’s format is lighthearted and engaging, making it an enjoyable experience for fashion enthusiasts who are looking for new ways to wear accessories.
The video’s concise nature and fast editing keep the viewer engaged while providing a lot of value in a short time. This type of content also encourages repeat viewership, as users may return to learn more styling tips.
5. How to YouTube (GingerPale)
Creating content on YouTube can be daunting for beginners. GingerPale’s product video addresses this by providing a beginner’s guide to YouTube success. The video covers everything from setting up a channel to filming and editing content. This type of explainer video is valuable not only to aspiring YouTubers but also to those interested in starting a video marketing strategy.
By focusing on practical advice and showcasing YouTube’s features, this video builds trust with the viewer, showing them how accessible and user-friendly the platform can be.
6. Five Beautiful Ways to Decorate a Cake (Tasty)
Tasty, known for its mouth-watering recipe videos, also excels at creating tutorials. Their “Five Beautiful Ways to Decorate a Cake” explainer video not only shows how to decorate a cake but also subtly promotes their brand by featuring their products in the process.
The video is visually stunning and easy to follow, making it an excellent resource for beginner bakers. With Tasty’s signature quick cuts and step-by-step breakdowns, the video is both informative and entertaining.
7. Typography Tutorial – 10 Rules to Help You Rule Type (The Futur)
Typography is a crucial element in graphic design, and The Futur’s tech video offers valuable insights into the world of type. In this explainer video, the host walks viewers through 10 essential rules that every designer should know. These rules cover everything from typeface pairing to line spacing and alignment.
The video’s clear explanation and practical advice make it a go-to resource for both aspiring and experienced designers. By positioning themselves as an authority in design education, The Futur successfully engages their audience and promotes their educational products.
8. Knitting for Beginners (Hobby Lobby)
Hobby Lobby’s explainer video on knitting for beginners is the perfect introduction to the craft. The tutorial starts with the basics, including how to cast on stitches and create simple patterns. The step-by-step approach and clear visuals help viewers easily follow along, making this an excellent product video for anyone interested in learning a new hobby.
This type of video helps establish Hobby Lobby as a trusted resource for arts and crafts supplies, while subtly promoting the products needed for knitting.
9. How to Charge an Electric Car (CAR Magazine)
Electric vehicles (EVs) are becoming increasingly popular, but many drivers are still unsure about how to charge them properly. This tech video from CAR Magazine takes viewers through the process of charging an electric car. From understanding different types of charging stations to knowing how long it takes to charge, this tutorial simplifies the process for EV owners.
As a product video, it showcases the technology behind electric cars and serves as a valuable resource for consumers who want to make the switch to an eco-friendly vehicle.
10. How to Shoot Product Videos (PremiumBeat)
Premium Beat’s explainer video teaches viewers how to shoot high-quality product videos. In a world where visual content is key, this product video focuses on the nuances of lighting, camera angles, and storytelling to capture the best aspects of any product.
Whether you’re a marketer, a business owner, or an influencer, this tutorial provides actionable tips to create compelling product videos that convert. Premium Beat’s expertise in video production shines through, making this a must-watch for anyone looking to improve their video content.
11. Advanced Keyword Research Tutorial (Brian Dean)
SEO expert Brian Dean of Backlinko offers an advanced tech video on keyword research. This in-depth tutorial dives deep into strategies for finding high-ranking keywords, analyzing search intent, and uncovering long-tail opportunities. It’s the perfect guide for those who are already familiar with SEO basics and want to take their skills to the next level.
By providing such valuable content in a clear and easy-to-follow manner, Brian builds his authority in the digital marketing space while offering tangible value to his audience.
12. How to Set Up the Zoom Rooms Huddle Kit (Zoom)
Zoom’s explainer video on setting up the Zoom Rooms Huddle Kit is a perfect example of a tech video that simplifies complex processes. The tutorial covers the entire setup, from hardware installation to software configuration, ensuring that even people with little technical experience can set up their own Zoom Room for small meetings or conferences.
Zoom’s ability to break down the setup process in an easy-to-follow format ensures that businesses can get their Zoom Rooms up and running in no time, which ultimately helps improve productivity.
13. Wire Tree Tutorial (Boulder Creek Railroad)
For model railroad enthusiasts, Boulder Creek Railroad’s product video is a great resource. The video guides viewers through the process of creating wire trees for model landscapes. By demonstrating the use of specific tools and materials, this tutorial showcases Boulder Creek Railroad’s products while providing valuable content for hobbyists.
The step-by-step approach ensures that even beginners can follow along and create impressive miniature trees for their model setups.
14. How to Write a Resume Summary or Profile (Linda Raynier)
Career coach Linda Raynier’s explainer video on writing a compelling resume summary is an invaluable resource for job seekers. In the video, she breaks down the structure of an effective resume summary and provides tips for making it stand out to recruiters.
This product video positions Linda as an expert in career coaching, providing actionable advice that viewers can implement immediately. It’s an essential guide for anyone looking to improve their chances in the job market.
15. How to Make Custom GIFs for Instagram Stories (PicMonkey)
Pic Monkey’s explainer video teaches viewers how to create custom GIFs for Instagram Stories. The video highlights how easy it is to use PicMonkey’s tools to make engaging visuals that help enhance social media presence.
As a product video, it effectively demonstrates the software’s capabilities, positioning PicMonkey as an essential tool for content creators and marketers alike.
16. Be a More Confident Public Speaker (WellCast)
WellCast’s explainer video on becoming a more confident public speaker is a great resource for anyone looking to improve their presentation skills. The video covers strategies to overcome anxiety, make a strong first impression, and engage an audience effectively.
As a product video, it promotes WellCast’s online courses while offering tangible tips that help viewers become more confident speakers in any setting.
17. How to Build an IKEA Malm Bed Frame (House Beautiful)
House Beautiful’s explainer video on assembling the IKEA Malm bed frame is a great example of a product video that takes viewers through a common DIY task. It breaks down the instructions in an easy-to-understand format, helping users avoid frustration and confusion.
By offering this valuable content, House Beautiful not only helps customers successfully assemble their furniture but also builds credibility as a trusted source for home improvement advice.
18. Business Look Makeup Tutorial (Alexa Chung)
In this explainer video, Alexa Chung provides a tutorial on how to create a professional makeup look suitable for the workplace. The step-by-step guide helps viewers achieve a polished and sophisticated appearance, all while promoting her brand’s makeup line.
This product video engages viewers interested in beauty and fashion, positioning Alexa Chung as an expert in the industry.
19. How to Delete Your Facebook Account FOREVER! (CNET)
CNET’s tech video teaches viewers how to permanently delete their Facebook account. The step-by-step tutorial walks through the process, ensuring that users are fully informed before making such an important decision.
This explainer video offers a valuable service by helping people take control of their privacy and digital footprint, demonstrating CNET’s commitment to providing practical and tech-savvy advice.
20. How to Save Stuff in Dropbox (Dropbox)
Dropbox’s explainer video guides viewers through the process of saving and organizing files in its cloud storage system. The tutorial clearly explains the benefits of using Dropbox, such as seamless file access across devices and simple collaboration features.
As a product video, it not only educates the audience on how to use Dropbox but also highlights the platform’s key features, encouraging viewers to sign up or upgrade to premium plans.
Final Thoughts on Tutorial Videos
The 20 examples highlighted in this blog post are just a few of the many great tutorial videos created by brands across various industries. These videos demonstrate the power of explainer videos, product videos, and tech videos in delivering valuable information to customers and creating an engaging learning experience.
A well-crafted tutorial video can:
- Simplify complex tasks by breaking them down into easy-to-follow steps.
- Build trust with your audience by showcasing your expertise and knowledge.
- Boost conversions by offering practical value that encourages users to take action.
Whether you’re in tech, DIY, fashion, or beauty, tutorial videos are an incredibly versatile content format that can support multiple business goals.
What Are Examples of Tutorials?
Tutorial videos are educational videos designed to teach viewers how to perform a specific task or understand a concept. Examples include how-to guides, product demos, and technical instructions. Great tutorial videos are clear, engaging, and offer valuable insights to viewers.
What to Say in a Brand Video?
When creating a brand video, it’s important to be clear and concise. Focus on delivering useful information while maintaining an engaging tone. Incorporate a strong call to action (CTA) to guide viewers on what to do next, whether it’s making a purchase, signing up for a service, or exploring more content.
What Is the Most Popular “How Do You” Video?
“How do you” videos are especially popular in the tech and beauty industries. For example, “How to set up [device]” or “How to do makeup like a pro” are common video formats. These videos attract viewers who want to learn new skills or troubleshoot issues they might be facing.
What Is a Product Overview Video?
A product overview video provides a high-level introduction to a product, highlighting its features, benefits, and how it solves a problem. It’s often used as part of a brand’s marketing strategy to showcase the product and encourage viewers to make a purchase.
