The video consumption landscape is rapidly evolving, with more people engaging with video content than ever before. As a forward-thinking explainer video production agency, Wenimate has observed these trends and how they will shape the future of content creation, marketing, and communication. Here’s a closer look at the top 20 surprising data and trends for 2025 that video creators, marketers, and businesses need to know.
1. Global Digital Viewership: Over 3.3 Billion People Watch Videos
In 2025, over 3.3 billion people worldwide are consuming video content. This colossal number emphasizes the importance of video in today’s digital world. Video has become the medium of choice for entertainment, education, marketing, and even e-commerce. This ever-growing viewership offers vast opportunities for businesses to reach new audiences and drive engagement through visual storytelling.
2. Mobile Consumption: 75% of All Video Plays Are on Mobile Devices
Mobile devices have become the primary platform for video consumption. In 2025, mobile video plays have reached 75% of all video views, a trend driven by the ubiquity of smartphones and increased internet speeds. As mobile-first content becomes essential, businesses should optimize their video marketing strategies for mobile viewers, ensuring that brand videos, career videos, explainer videos, and other types of video content are mobile-friendly.
3. Product Discovery Through Videos: 37% of Consumers Prefer TikTok or Instagram Reels
Platforms like TikTok and Instagram Reels have revolutionized how consumers discover products. In 2025, 37% of consumers prefer using these short-form video platforms for product discovery. These platforms leverage algorithm-driven feeds to suggest engaging, entertaining, and informative content. Short-form videos are becoming crucial for businesses to increase brand visibility and connect with their target audience in creative ways.
4. Consumer Engagement with Authentic Content: 38% of Consumers Find Relatable Content More Memorable
In today’s fast-paced digital environment, authenticity is key. In 2024, 38% of consumers report that they find authentic, relatable content more memorable. For brands, this means investing in brand videos and career videos that reflect genuine human experiences and emotions. Authentic storytelling can build trust with your audience and make your messages more memorable, fostering long-term customer loyalty.
5. Interactive Video Engagement: Interactive Videos Lead to More Engagement and Higher Conversion Rates
Interactive videos have gained significant traction in recent years, and for good reason. These videos drive higher engagement and conversion rates by allowing viewers to participate actively in the content. Whether through clickable elements, polls, or personalized content, interactive videos help brands collect data, make offers, and engage users more effectively. This type of content is ideal for explainer videos, product demonstrations, and educational content.
6. Consumer Preferences: 89% Want to See More Brand Videos
Video is the most effective medium for communicating with modern consumers. A significant 89% of people want to see more brand videos from companies they follow. For businesses, this is a clear signal to increase video production efforts. Whether it’s brand videos, explainer videos, or career videos showcasing company culture, businesses must prioritize video content to meet the expectations of their audience and stay competitive in the market.
7. Sharing Behavior: Videos Are 52% More Likely to Be Shared
One of the most powerful aspects of video content is its potential to go viral. Videos are 52% more likely to be shared than other types of content, such as images or text posts. The shareability of video content plays a crucial role in expanding a brand’s reach. Whether it’s an engaging explainer video, a fun career video, or a product demo, videos encourage audiences to share content within their networks, amplifying brand awareness.
8. Video Length Preference: 83% of Marketers Believe the Most Effective Videos Are Under 60 Seconds
Attention spans are shrinking, and shorter video content is king. According to research, 83% of marketers agree that videos under 60 seconds are the most effective for engagement. Short-form videos, including quick brand videos and product demos, are ideal for capturing attention in a crowded content landscape. Marketers should aim to deliver their message in the first few seconds, creating content that is both concise and impactful.
9. Demand for Authenticity: Viewers Prefer Genuine and Relatable Videos
The demand for authentic and relatable content is stronger than ever. In 2025, viewers are more likely to engage with videos that feel real and relatable rather than overly polished and scripted. For businesses, this means embracing a more transparent and human approach to video content creation. Whether it’s a behind-the-scenes look at your brand, a customer testimonial, or an employee feature in career videos, authenticity helps foster genuine connections with your audience.
10. Use of AI in Video Production: AI Tools Are Increasingly Used for Creating Video Content
AI tools are revolutionizing the way videos are created, edited, and optimized. From AI-powered video editing software to automated script generation, these tools make the video production process more efficient and accessible. AI can also help optimize video content for different platforms and audiences, ensuring better reach and engagement. In 2025, businesses will continue to incorporate AI into their video strategies to improve video quality and streamline production processes.
11. Rise of Video in B2B Marketing: More B2B Companies Use Video for Lead Generation
Video’s impact isn’t limited to B2C marketing. In 2025, more B2B companies are leveraging video content for lead generation, product demos, and brand building. Explainer videos, for instance, are extremely effective in simplifying complex business solutions and demonstrating value to potential clients. As B2B companies seek more engaging ways to reach decision-makers, video is becoming a cornerstone of B2B marketing strategies.
12. E-commerce & Interactive Videos: Interactive Video Formats Can Increase Product Additions to the Cart
Interactive videos are transforming e-commerce by encouraging viewers to take immediate action. By integrating clickable elements, such as “Add to Cart” buttons or product details within the video, businesses can boost conversions and sales. Interactive video formats are especially useful for showcasing products, offering personalized recommendations, and providing immersive shopping experiences.
13. Short-form Video ROI: Short-form Videos Have Been Reported to Have the Highest ROI
Short-form videos consistently deliver the highest return on investment (ROI) among video content types. Platforms like TikTok and Instagram Reels have proven that brief, engaging content can generate substantial brand awareness and engagement. Whether it’s a 15-second product highlight or a fun explainer video, short-form videos are a low-cost, high-reward option for businesses looking to make an impact quickly.
14. Strategic Placement of CTAs: The Placement of CTAs Within Videos Is Becoming More Strategic
The call-to-action (CTA) is a critical element of any marketing video. In 2025, businesses are becoming more strategic about where they place CTAs within their videos. Instead of traditional end-of-video CTAs, marketers are experimenting with mid-video placements or interactive CTAs to encourage immediate action. Strategically placed CTAs can improve conversion rates and drive higher engagement with your video content.
15. Businesses’ Video Production Plans: 45% of Companies Plan to Create More Product Videos
A large proportion of businesses—45%, to be precise—plan to create more product videos in 2025. Product videos, particularly explainer videos, help customers understand product features, benefits, and usage in an engaging and easy-to-digest format. Whether through unboxing videos, tutorials, or demos, businesses are increasingly recognizing the value of video in driving customer engagement and improving sales.
16. Video Integration Across Platforms: Brands Integrate Video Content Across Multiple Platforms
Video is no longer confined to one platform. Brands are increasingly integrating video content across multiple platforms to maximize reach and engagement. A video initially created for Instagram Reels might also be shared on Facebook, YouTube, and the company’s website. Multi-platform video integration ensures that businesses reach their target audience wherever they are and in the format they prefer.
17. Engagement on Social Media: Videos Remain the Most Shared Form of Content
Videos continue to dominate social media engagement, with video content being the most shared form of content on platforms like Facebook, Twitter, and LinkedIn. Social media users are more likely to engage with and share videos compared to static posts, making video a powerful tool for brand awareness and viral marketing.
18. Videos in Email Marketing: Incorporating Video Ads into Emails Has Become a Powerful Tool
Incorporating video ads into email marketing campaigns has become an increasingly effective strategy. Videos in emails have been shown to increase open rates, click-through rates, and overall engagement. Explainer videos, product showcases, or personalized messages can make emails more engaging, prompting recipients to take action.
19. Diverse Video Content Strategy: Brands Are Diversifying Their Video Content Types
As video consumption continues to rise, brands are diversifying their video content strategies to meet the evolving needs of their audiences. From brand videos and career videos to explainer videos, product videos, and customer testimonials, businesses are exploring various video formats to keep their content fresh, engaging, and relevant.
20. Video Distribution Channels: 67% of Businesses Prefer Their Website for Video Distribution
Although social media platforms dominate video consumption, businesses are still prioritizing their websites as primary video distribution channels. According to recent studies, 67% of businesses prefer to distribute videos on their websites. This allows them to control the viewer experience and capture leads through strategic CTAs.
Conclusion: Embrace Video to Stay Ahead in 2025
As video consumption continues to grow in 2025, businesses must evolve their strategies to meet the increasing demand for engaging, authentic, and interactive content. By tapping into these trends and embracing the power of video, you can boost your brand’s visibility, build trust with your audience, and ultimately drive higher engagement and conversions. Video is no longer a luxury; it’s a necessity for businesses looking to stay competitive in today’s digital world.
