In today’s digital world, social media plays a pivotal role in how businesses connect with their audiences. Among all the platforms available, Facebook remains one of the most influential. While Facebook has been around for over a decade, its ability to adapt and stay relevant to both users and marketers has made it an enduring powerhouse in the social media landscape. As we move into 2025, one of the most significant drivers of engagement on Facebook continues to be video content. This blog will explore the latest Facebook video trends, engagement rates, daily video views, Facebook’s growing popularity, and some essential statistics for 2025. By the end of this article, you’ll have a better understanding of how to leverage Facebook video content to increase engagement, improve visibility, and achieve your business goals.
Which Types of Videos Are Trending on Facebook in 2025?
Video content has evolved significantly over the years, with Facebook leading the charge in shaping trends. As of 2025, certain types of videos are more likely to capture users’ attention and generate engagement. Understanding these trends is essential for businesses looking to capitalize on Facebook’s massive user base. Let’s dive into the types of videos that are expected to dominate Facebook in 2025.
Explainer videos have long been one of the most effective ways for businesses to communicate their message to their audience. In 2025, these videos continue to be incredibly popular on Facebook. Explainer videos typically focus on simplifying complex ideas or showcasing how a product or service works. These videos are ideal for companies introducing new products or services, as they break down the information into easy-to-understand chunks.
Explainer videos are effective because they quickly grab the viewer’s attention, are informative, and deliver a clear message. The combination of visuals, animations, and concise scripts helps keep the viewer engaged, which is key for increasing the likelihood of the video being shared or commented on. Additionally, Facebook’s algorithm rewards informative and engaging content, making explainer videos a great choice for marketers aiming to boost their visibility.
Another type of video gaining popularity on Facebook in 2025 is the case study video. Case study videos allow businesses to demonstrate the real-world impact of their products or services. These videos typically showcase customer success stories, testimonials, or how a product has solved a particular problem.
Facebook users value authenticity, and case study videos provide that by featuring real customers or clients who can speak to the effectiveness of a brand. These videos also offer valuable social proof, which can increase trust and credibility among potential customers. Case study videos can be especially useful for B2B businesses or brands in competitive industries looking to differentiate themselves from the competition.
3. Illustration Videos
Illustration videos, which often combine animation and hand-drawn visuals, are becoming increasingly popular on Facebook. These videos stand out because they offer a creative and visually stimulating way to communicate messages. Whether used to tell a story, explain a concept, or showcase a product, illustration videos provide a unique visual experience that is more engaging than static images or traditional video formats.
One of the key benefits of illustration videos is their ability to convey complex information in a fun, easy-to-digest way. This makes them ideal for businesses that want to simplify intricate processes or concepts, such as technical industries, finance, or education. These videos can be both entertaining and educational, which makes them highly shareable among Facebook users.
4. Motion Graphics Videos
Motion graphics videos have been gaining momentum in recent years, and their popularity continues to grow in 2025. Motion graphics are animated videos that incorporate moving text, shapes, and graphics to convey information. They are particularly effective for highlighting key statistics, breaking down complex data, or illustrating a process in a visually appealing way.
For marketers, motion graphics videos are a great way to communicate information in an eye-catching and dynamic format. These videos are highly versatile and can be used across a variety of industries, including tech, healthcare, and finance. The combination of animation and graphic design helps create an engaging and professional-looking video that is perfect for Facebook’s fast-scrolling feed.
5. Live Streaming Videos
Live streaming has exploded in popularity over the past few years, and Facebook has been at the forefront of this trend. Live videos allow businesses to engage with their audience in real time, creating a sense of immediacy and connection. Facebook users are more likely to engage with live videos because they offer the opportunity to interact directly with the host, ask questions, and participate in discussions.
Businesses can use live streaming for a variety of purposes, including product launches, Q&A sessions, behind-the-scenes content, and event coverage. The real-time nature of live streaming also makes it an excellent tool for fostering community and building stronger relationships with followers. Additionally, Facebook’s algorithm prioritizes live videos, which means that they are more likely to appear in users’ feeds and gain greater visibility.
6. Short-form Videos (Reels and Stories)
With the rise of platforms like TikTok, short-form videos have become an integral part of the social media landscape. Facebook has embraced this trend by introducing Facebook Reels and Stories, both of which are designed for quick, engaging video content.
Short-form videos typically focus on bite-sized content that captures the viewer’s attention quickly. These videos are perfect for quick tips, highlights, or promotional content that doesn’t require a long-form video. The short format encourages users to watch multiple videos in one sitting, which can lead to increased engagement. Additionally, the shareability of short-form videos means that they have a higher chance of going viral, increasing the potential reach of your content.
7. User-generated Content (UGC) Videos
User-generated content (UGC) continues to be one of the most effective ways for businesses to build trust and credibility with their audience. UGC videos are created by customers or fans who share their experiences with a product or brand. These videos can range from simple product reviews to unboxing videos or customer testimonials.
Facebook users are more likely to trust content that feels authentic and relatable, which is why UGC is so powerful. When customers share their experiences, it helps humanize the brand and fosters a sense of community. For businesses, UGC videos provide valuable social proof that can increase engagement, drive conversions, and build brand loyalty.
8. Product Demos and Tutorials
Product demonstration videos and tutorials are an essential part of any brand’s video marketing strategy. These videos show users how to use a product or service, providing step-by-step instructions or showcasing the key features. Product demos help customers understand the value of a product, and tutorials can address common questions or issues that users might have.
These types of videos are particularly effective for eCommerce businesses, as they help reduce friction in the buying process. By providing clear, informative demonstrations, businesses can improve customer satisfaction and increase the likelihood of a purchase.
9. Behind-the-scenes Videos
Behind-the-scenes videos are a great way to humanize your brand and give your audience a glimpse into the inner workings of your business. These videos can showcase the people, processes, and culture that make your company unique. Whether it’s showing how products are made, introducing team members, or highlighting the day-to-day operations, behind-the-scenes videos create a sense of transparency and authenticity.
These videos are particularly effective for building trust with your audience and showing that your brand is more than just a business—it’s a community of people working together to deliver value. Behind-the-scenes content also tends to be more relatable, which can help strengthen the connection between your brand and your followers.
What Is the Engagement Rate of Facebook Videos in 2025?
Facebook videos continue to generate higher engagement rates compared to other forms of content on the platform. In 2025, video content is expected to drive even higher engagement, with a focus on shareability, comments, and reactions. Studies have shown that videos on Facebook receive up to 6 times more engagement than image posts, and this trend is expected to continue.
Several factors contribute to the higher engagement rates of Facebook videos:
- Visual Appeal: Videos are inherently more engaging than static images or text. The movement, sound, and visuals capture the viewer’s attention and encourage them to engage with the content.
- Algorithm Prioritization: Facebook’s algorithm tends to favour video content, particularly videos that have high engagement rates. This means that videos are more likely to appear in users’ feeds, leading to greater visibility and interaction.
- Interactivity: Videos that prompt viewers to comment, share, or react tend to perform better. Interactive videos that encourage users to participate in discussions or answer questions tend to generate higher engagement rates.
To maximize engagement with Facebook videos, it’s important to create content that resonates with your audience, encourages interaction, and leverages the platform’s features (such as captions and calls-to-action).
How Many Views Does Facebook Video Get Per Day in 2025?
Facebook’s video consumption continues to grow, with more and more users watching videos each day. In 2025, Facebook is expected to generate over 8 billion video views per day, highlighting the platform’s dominance as a video-sharing site.
This high number of views can be attributed to several factors, including:
- Mobile-first experience: The majority of Facebook users access the platform via mobile devices, where video content is more likely to be consumed.
- Video-friendly features: Facebook’s algorithm and video tools have been designed to encourage video consumption. Features like auto-play, captions, and live streaming make videos more accessible and engaging.
- Widespread use of video ads: With more businesses incorporating video ads into their marketing strategies, the number of video views continues to rise.
These statistics emphasize the importance of video content for businesses looking to increase their reach and visibility on Facebook.
Is Facebook Gaining Popularity in 2025?
Despite the rise of newer platforms like Instagram, TikTok, and X (formerly Twitter), Facebook continues to maintain a strong presence in the social media landscape. As of 2025, Facebook boasts over 2.9 billion active users, making it the largest social media platform in the world.
Facebook’s ability to innovate and adapt to changing user preferences has allowed it to remain relevant. The introduction of features like Facebook Reels, enhanced video tools, and advanced targeting options has kept the platform appealing to both users and marketers. Additionally, Facebook’s vast user base means that businesses can reach a diverse audience, making it an attractive platform for digital marketing.
20 Interesting Facebook Video Statistics & Trends (2025)
- Videos account for 80% of all internet traffic in 2025.
- Facebook Reels has seen a 40% increase in user engagement year-over-year.
- Over 8 billion daily video views are generated on Facebook.
- 60% of Facebook users watch videos with sound off, highlighting the importance of captions and visual storytelling.
- Video posts receive 6 times more engagement than image posts.
- Live videos on Facebook generate 6 times more interactions than regular video content.
- Video ads on Facebook are expected to account for 30% of all ad spending in 2025.
- Short-form videos (under 60 seconds) are more likely to be shared and go viral.
- Facebook Stories has seen a 50% increase in user engagement over the past year.
- User-generated content videos have a 4 times higher engagement rate than brand-created videos.
- Video content is shared 1200% more than text and image content combined.
- 80% of Facebook users prefer watching videos that are under 1 minute.
- Videos with emotional content receive 2 times more shares than other videos.
- Facebook’s algorithm favours video content with a higher completion rate.
- Facebook Live videos receive 3 times more engagement than standard video uploads.
- Animated videos and motion graphics have a higher click-through rate for Facebook ads.
- Over 50% of Facebook users watch videos daily, with a large percentage watching videos from brands.
- Mobile video consumption on Facebook is increasing, with 75% of video views coming from mobile devices.
- Video ads on Facebook are expected to have a 10% higher conversion rate than static ads.
- Facebook’s video platform will continue to dominate, with projections of a 25% growth in video views in the next year.
Conclusion
Facebook continues to be a dominant force in the social media space, and video content is at the heart of its success. From explainer videos to live streaming, Facebook offers a wide variety of video formats that can help businesses increase engagement, build brand awareness, and connect with their target audience. By staying up-to-date with the latest trends and leveraging the power of video, businesses can stay ahead of the competition and make the most out of their social media marketing efforts.
