Company culture is the heartbeat of any organisation, but there’s no universal formula for it. Every company shapes its culture based on its unique values, beliefs, and goals. Whether it’s fostering innovation, prioritising work-life balance, or creating an inclusive environment, each business creates a culture that motivates and inspires its team members. One of the most powerful tools to communicate and showcase this culture is through company culture videos.
Company culture videos are a visually compelling way to present the core values of a business. These videos allow companies to share their beliefs, processes, and values in a format that resonates with both potential employees and clients. By showcasing the workplace dynamics, company ethos, and day-to-day activities, businesses can offer a peek into their internal workings, building authenticity and trust.
In this blog, we’ve compiled 12 exceptional company culture videos from globally renowned companies. These videos exemplify how various organisations foster creativity, collaboration, and a strong sense of community. But before we dive into the list, let’s first explore what company culture is and why it’s crucial to the success of any business.
Company culture refers to the collection of values, practices, and beliefs that define the environment within a business. It manifests in everything from leadership style to team interactions, and even how a company communicates with customers. At its core, company culture shapes how employees behave, collaborate, and contribute toward the organisation’s goals.
A strong and positive company culture can result in:
These 12 inspirational company culture videos offer a unique look into how different companies define their environments and what makes them stand out in their respective industries. Watch how they communicate their values, mission, and the kind of work-life balance they promote.
Google’s culture video highlights its dedication to innovation, inclusivity, and employee well-being. Google is known for its employee-centric workplace, where creative freedom and autonomy are prioritised. The video showcases their collaborative spaces, team-building activities, and fun perks, such as on-site massages and game rooms. The company places a strong emphasis on professional growth, employee recognition, and diversity, ensuring that everyone has the opportunity to thrive.
Bolt’s culture video emphasises their fast-paced, mission-driven environment. The video invites viewers to become part of Bolt’s journey as they redefine transportation through technology. With energetic visuals, Bolt highlights their passion for growth, innovation, and inclusivity. The video focuses on how each team member contributes to solving real-world problems, positioning the company as a place where impactful work happens every day.
Apple’s commitment to inclusion and diversity takes centre stage in this video. Apple’s culture is defined by its belief that diverse perspectives drive innovation and creativity. The video features real employees sharing their experiences, and it underscores the company’s emphasis on building an environment where everyone can bring their authentic selves to work. It demonstrates how Apple actively promotes an inclusive culture and how diversity plays a vital role in product development and business success.
Duolingo’s company culture video uses humour and wit to highlight the playful and creative nature of the company. Known for its language-learning app, Duolingo’s culture is built around fun, creativity, and collaboration. Employees at Duolingo are encouraged to think outside the box, take risks, and challenge the status quo. The video illustrates how the company’s values are infused in the day-to-day life of its employees, from flexible schedules to team outings and fun office spaces.
Netflix’s famous “Freedom and Responsibility” policy is at the heart of their company culture video. This video showcases how Netflix empowers employees with freedom in exchange for high levels of accountability. It emphasises that employees are trusted to make the right decisions for the company. The video highlights Netflix’s commitment to innovation, transparency, and a results-driven culture where creativity and autonomy are valued over rigid processes.
Amazon’s culture video is all about customer obsession and operational excellence. The company’s leadership principles guide employees to work backwards from the customer and maintain a high bar for performance. This video highlights how Amazon places a strong focus on collaboration, inventiveness, and accountability. It also touches on their commitment to diversity, employee development, and fostering a sense of ownership across all levels of the organisation.
Slack’s company culture video illustrates the importance of creating meaningful workplaces. Slack encourages open communication, collaboration, and transparency among its employees. The video highlights how the company’s culture enables employees to do their best work by prioritizing flexibility, well-being, and inclusion. It emphasises the importance of making work enjoyable and impactful while fostering meaningful relationships within teams.
Nestlé USA’s company culture video provides a glimpse into how the company prioritises sustainability, community impact, and employee development. The video features employees sharing their stories and how they align with Nestlé’s purpose-driven culture. It underscores the company’s commitment to creating shared value and fostering a culture where employees can grow both professionally and personally.
Dropbox’s culture video showcases its collaborative, creative, and vibrant work environment. The company encourages employees to work together across teams to solve challenges and innovate. The video highlights how Dropbox values transparency and openness, encouraging employees to share ideas and collaborate on solutions. Dropbox also emphasises the importance of work-life balance and personal growth.
The REI Co-Op’s culture video is a testament to their passion for the outdoors and sustainability. REI’s culture is deeply rooted in their love for nature, which extends to the way they treat their employees and customers. The video features employees discussing their commitment to preserving the environment, promoting outdoor activities, and building a diverse and inclusive community. REI’s culture is focused on making a positive impact on the planet and the people around them.
HubSpot’s culture video focuses on creating a flexible, inclusive, and growth-oriented workplace. It highlights how the company nurtures a culture of transparency, learning, and personal development. The video also demonstrates HubSpot’s commitment to employee well-being, with a focus on mental health, work-life balance, and giving employees the autonomy to shape their work environment. HubSpot encourages a culture where every individual can thrive.
MetLife’s company culture video showcases how they value diversity, inclusion, and career growth. The video emphasises MetLife’s efforts to create a supportive environment where employees feel empowered to make a difference. It features employee testimonials that highlight how MetLife’s culture is focused on personal growth, community impact, and fostering a sense of belonging.
Company culture videos play an integral role in shaping an organisation’s external and internal perceptions. These videos serve as powerful tools for talent acquisition, marketing, and building brand authenticity. Here’s why they matter:
The 3 C’s of company culture refer to:
Google continues to set the standard for company culture with its emphasis on creativity, inclusivity, and employee empowerment. Their work environment encourages innovation and personal growth, making it one of the best examples of a thriving company culture.
When building a strong company culture, the top priorities should be:
At Wenimate, we believe in the transformative power of video to convey a company’s culture. From explainer videos that break down a company’s core values to more dynamic corporate videos showcasing employee testimonials, video content offers an engaging and memorable way to communicate a company’s internal spirit.
Investing in company culture videos is not just about marketing; it’s about cultivating a sense of identity and unity within your business. These videos are a great way to attract talent, foster employee engagement, and demonstrate authenticity to your audience.
