Explainer videos have become a cornerstone of modern digital marketing strategies. They serve as powerful tools for simplifying complex messages, boosting engagement, and driving conversions. However, not every business can afford a professional production studio to create these videos. The good news is that you can create high-quality, professional-looking explainer videos yourself using some fantastic DIY video-making tools.
In this guide, we’ll walk you through 10 of the best tools to create your explainer videos. Whether you’re a small business owner, a marketer, or an entrepreneur, these tools are designed to be user-friendly and effective for a range of budgets and skill levels.
1. InVideo (Our Absolute Favorite)
When it comes to creating professional-looking explainer videos without breaking the bank, InVideo tops the list. This cloud-based video creation platform is ideal for anyone who wants to make engaging, high-quality videos quickly and easily. It offers a vast library of customizable templates, stock images, video footage, music, and more.
Key Features:
- Easy-to-use drag-and-drop editor.
- 5000+ professionally designed templates.
- Access to a massive media library with royalty-free music, stock videos, and images.
- Text-to-speech capabilities.
- Advanced features like animation, transitions, and overlays.
- Supports multiple languages, making it a great tool for businesses with a global audience.
Why We Love InVideo: It’s not only beginner-friendly but also powerful enough for more advanced users. With features like pre-made templates and AI-powered text-to-video conversion, it simplifies the video creation process and helps deliver polished, professional results.
SEO Tip: To rank higher with your explainer video, be sure to optimize the title, meta descriptions, and tags with relevant keywords such as “best explainer video software,” “DIY video creation tools,” and “make explainer video online.”
2. Animoto
Animoto is another excellent tool for creating stunning explainer videos. It’s particularly useful if you’re looking to create videos for social media platforms or promotional purposes. Animoto makes it easy for users to turn photos and video clips into high-quality videos in minutes.
Key Features:
- Drag-and-drop video creation.
- Extensive music library with thousands of licensed tracks.
- Customizable templates for different video types.
- Social media integrations (e.g., Facebook, YouTube, Instagram).
- High-quality video exports (up to 1080p).
Why Animoto? Its intuitive interface makes it one of the easiest tools for beginners. You can create explainer videos quickly with its template-based design, and the social media integration ensures that your video reaches your audience on the right platforms.
SEO Tip: Optimize your Animoto-created videos by embedding them on your website with relevant alt texts, video titles, and descriptions that target high-traffic keywords like “easy video maker,” “video creation tool,” and “DIY explainer videos.”
3. iSpring Suite
iSpring Suite is a comprehensive toolkit for creating professional explainer videos and eLearning content. If you’re looking to create training videos or educational explainers, iSpring Suite is a solid choice. It’s ideal for companies that need to develop video tutorials, product demos, or corporate training materials.
Key Features:
- PowerPoint-based video creation.
- Built-in screen recording tool.
- High-quality video and audio editing options.
- Interactive quiz builder.
- Supports SCORM and Tin Can API for LMS integrations.
Why iSpring Suite? If your explainer videos are more focused on education, product demos, or eLearning, iSpring Suite’s advanced features make it one of the top choices in the market.
SEO Tip: Use educational-related keywords like “eLearning video creator,” “training video tool,” and “video demo maker” in your video titles and metadata to target the right audience.
4. Animaker
Animaker is an animation-focused tool that makes it easy to create animated explainer videos with pre-made characters, scenes, and assets. If you’re looking to create cartoon-style explainer videos, Animaker is an excellent choice.
Key Features:
- 6 different video styles, including 2D animation, whiteboard animation, and infographics.
- A library of pre-animated characters and elements.
- Drag-and-drop functionality for ease of use.
- Voiceover and lip-sync capabilities.
- Customizable backgrounds, text, and effects.
Why Animaker? It’s ideal for businesses that want to use animated storytelling to engage their audience. With customizable characters and scenes, you can easily create branded content that resonates with viewers.
SEO Tip: Leverage animation-related keywords such as “best animation video maker,” “create animated explainer video,” and “2D animation software” to optimize the visibility of your content.
5. Toonly
Toonly is another animation tool designed specifically for creating cartoon explainer videos. It offers a wide selection of pre-designed characters and backgrounds, allowing users to build animated stories with ease. This is perfect for those who want to create highly engaging videos without spending too much time or resources on production.
Key Features:
- Extensive library of characters, props, and backgrounds.
- Easy drag-and-drop interface.
- Customizable voiceovers and background music.
- Works offline (desktop software).
- No video production experience required.
Why Toonly? If you’re aiming for light-hearted, cartoon-style explainer videos, Toonly provides an easy way to create them without the need for advanced technical skills. It’s great for marketers who want to tell fun, engaging stories.
SEO Tip: Focus on long-tail keywords like “animated cartoon video maker,” “DIY animated explainer videos,” and “best cartoon video software” to rank well for animation-related searches.
6. Biteable
Biteable is a simple yet powerful video-making tool, designed for creating short explainer videos, promotional clips, and social media ads. It offers a mix of pre-made scenes, animation, and live-action footage, giving users the flexibility to build highly engaging videos.
Key Features:
- Pre-made templates for fast video creation.
- Built-in stock footage and animation.
- Text animation and visual effects.
- Customizable fonts, colors, and branding options.
- High-quality video exports.
Why Biteable? Its pre-made templates allow you to create explainer videos within minutes, making it perfect for those who need a quick turnaround. The mix of live-action and animation also adds variety to your video content.
SEO Tip: To boost your search visibility, use keywords like “quick video maker,” “make explainer video fast,” and “easy explainer video tool” in your titles, descriptions, and social shares.
7. Vyond
Vyond is a highly customizable animation tool used to create dynamic, professional-grade explainer videos. It’s especially popular among businesses looking to create animated videos for internal communication, training, and marketing.
Key Features:
- A robust library of customizable characters and props.
- Scene transitions, motion paths, and advanced animation options.
- Voiceover and lip-sync functionality.
- Flexible video styles, including whiteboard and contemporary animation.
- Ideal for corporate explainer videos.
Why Vyond? It’s one of the most versatile animation tools, allowing you to create videos that are professional and polished. Vyond’s customization options make it a great choice for businesses looking for high-quality animated content.
SEO Tip: Use business-related keywords such as “corporate video maker,” “custom animated video,” and “professional explainer videos” to optimize your Vyond video content for search engines.
8. Renderforest
Renderforest is an all-in-one platform for creating explainer videos, logos, animations, and websites. It’s known for its vast selection of templates, making it easier for beginners to create professional videos without any prior design experience.
Key Features:
- Ready-made explainer video templates.
- Animated logos and intro creators.
- Drag-and-drop video editor.
- Cloud-based platform with no software downloads.
- Extensive library of video clips, stock footage, and music.
Why Renderforest? If you need a flexible, all-in-one solution for your business branding and video marketing, Renderforest offers both video creation and design tools to meet your needs.
SEO Tip: Target high-traffic keywords like “explainer video maker,” “online video creator,” and “make explainer video free” to optimize your Renderforest content.
9. Camtasia
Camtasia is one of the most popular screen recording tools on the market, ideal for creating software demo videos, tutorials, and educational explainer content. It combines screen recording with powerful editing features to create polished, professional videos.
Key Features:
- High-quality screen recording and video editing.
- Built-in assets like annotations, transitions, and effects.
- Customizable templates for faster video production.
- Interactive quizzes and callouts for viewer engagement.
- Integration with major social platforms for easy sharing.
Why Camtasia? It’s the go-to tool for businesses that need to create professional tutorial and product demo videos. Camtasia’s ease of use and powerful editing options make it perfect for creating explainer videos for SaaS products and educational platforms.
SEO Tip: Use tutorial-based keywords such as “screen recording tool,” “create demo videos,” and “best software for explainer videos” in your content to attract users searching for educational video solutions.
10. Powtoon
Powtoon is a widely used animation platform that helps businesses create engaging explainer videos, presentations, and marketing content. With a focus on simplicity, Powtoon offers a range of customizable templates and animated assets that allow anyone to create high-quality videos.
Key Features:
- Drag-and-drop video creation.
- Extensive library of characters, props, and backgrounds.
- Integration with PowerPoint for seamless presentations.
- High-quality animated videos for marketing, HR, and internal communications.
- Voiceover and music integration for added professionalism.
Why Powtoon? Powtoon makes it easy for non-designers to create engaging animated explainer videos with its wide selection of templates and characters. It’s an excellent tool for creating business presentations, product demos, and explainer videos.
SEO Tip: Focus on keywords like “animated video tool,” “explainer video for business,” and “DIY animation software” to optimize your Powtoon videos for search engines.
Bottom Line
Creating your own explainer video doesn’t have to be complicated or expensive. With the right tools, you can produce high-quality, professional-looking videos that effectively communicate your brand message. Each of the tools listed here offers unique features and advantages, so you can choose the one that best fits your needs, budget, and skill level.
InVideo stands out as our top pick for its flexibility and ease of use, but all the other tools—Animoto, iSpring Suite, Animaker, Toonly, Biteable, Vyond, Renderforest, Camtasia, and Powtoon—are excellent options depending on your specific requirements.
