In 2025, LinkedIn introduced short-form video content to enhance user engagement, boost content diversity, and help brands and professionals stay competitive in the evolving digital landscape. As a professional network, LinkedIn had previously been slow to adopt video content, but with the rise of TikTok, Instagram Reels, and YouTube Shorts, LinkedIn now recognizes the need for short-form videos that cater specifically to its audience of professionals, businesses, and thought leaders.
This guide will take you through everything you need to know about LinkedIn short-form videos in 2025. We will explore the key features, purpose and benefits, compare LinkedIn’s short-form video strategy to other platforms, and answer frequently asked questions. Additionally, we’ll explore how you can leverage this new feature for maximum impact through explainer videos, demo videos, brand videos, and app videos.
Does LinkedIn Have Short-Form Videos?
Yes, LinkedIn has embraced the trend of short-form videos. In 2025, the platform rolled out a short-form video feature that allows users to upload videos that are concise, engaging, and designed for mobile consumption. These videos are typically 60 seconds or less, making them perfect for sharing quick insights, explainer videos, demo videos, or showcasing behind-the-scenes moments in a compact, visual format.
The introduction of LinkedIn short-form video was LinkedIn’s strategic response to the growing demand for short, engaging, and visually driven content. As users increasingly consume content on mobile devices, short-form videos are the perfect way to ensure your brand’s message reaches the audience quickly, whether it’s a brand video promoting your services or a demo video explaining how your product works.
Purpose & Benefits of LinkedIn Short-Form Videos
Short-form videos have proven to be one of the most engaging content formats on social media, and LinkedIn has harnessed this format for several key purposes. Let’s explore the main purposes and benefits of LinkedIn’s short-form video feature:
1. Enhancing User Engagement
The primary reason LinkedIn has integrated short-form videos into its platform is to enhance user engagement. As attention spans decrease, short, visually appealing videos are more likely to capture users’ attention as they scroll through their feeds. With explainer videos, brand videos, and app videos, you can communicate your message in a format that is easy to consume and engaging.
Videos have proven to be more engaging than text-based posts. Research suggests that users engage with video content 5 times more than other forms of content. On LinkedIn, where professionals are often in a hurry to consume valuable insights, short-form videos allow them to engage quickly with content, increasing the chances of likes, comments, shares, and even click-throughs to your website or business page.
2. Increasing Content Diversity
Adding short-form videos to your content mix helps diversify your LinkedIn strategy. Previously, many professionals relied on text-based posts, articles, or static images to convey their messages. However, short videos allow users to express themselves in new ways. Whether it’s showcasing your product in a demo video, offering behind-the-scenes glimpses in brand videos, or providing quick tips in explainer videos, video content has a unique ability to capture the attention of your audience and hold it longer than text alone.
Moreover, LinkedIn short-form videos allow you to test various types of content. You can experiment with promotional brand videos, educational explainer videos, and even customer testimonials in a short format. This makes your content strategy more dynamic and adaptable to different audience preferences.
3. Adapting to Popular Social Media Trends
As social media trends evolve, LinkedIn short-form videos help businesses stay aligned with broader trends seen on platforms like TikTok, Instagram Reels, and YouTube Shorts. The short-form video format is now ubiquitous, and users expect to see bite-sized, visually appealing content across all platforms. By incorporating short-form videos into your LinkedIn strategy, you show that your brand is keeping up with current trends, which is important for brand perception and relevance.
Moreover, LinkedIn short-form videos allow companies to showcase their products or services in a more humanized, relatable manner. Whether you’re posting an app video demonstrating a new feature or an explainer video about your services, these videos help convey your message more directly than text-based posts.
Key Features of LinkedIn Short-Form Videos
LinkedIn’s short-form video feature comes with a range of features designed to optimize video content for maximum engagement and visibility. Below are the key features you should be aware of:
1. Vertical Video Format for Bite-Sized Content
Just like on TikTok and Instagram Reels, LinkedIn short-form videos are designed to be consumed vertically. This format is optimized for mobile users, who are most likely to be watching your content on their smartphones. The vertical video format is more immersive and easier to consume while scrolling through feeds.
Additionally, the short-form video format promotes “bite-sized” content. Each video can be 60 seconds or less, making it ideal for quick demonstrations, short messages, or quick tutorials. These videos are perfect for explainer videos or app videos, where brevity and clarity are key.
2. Auto-Playing Video Content
One of the most powerful features of LinkedIn short-form videos is the auto-play function. When users scroll through their LinkedIn feeds, videos will automatically start playing (without sound). This feature ensures that your video will capture attention immediately, enticing users to watch the full video.
For brand videos and demo videos, auto-play boosts visibility by capturing the audience’s attention in the first few seconds. Since LinkedIn is primarily a professional network, it’s crucial to grab users’ attention quickly with a compelling short-form video that speaks to their business needs.
3. Dedicated Video Tab in the App
Another standout feature of LinkedIn short-form video is the dedicated video tab within the LinkedIn app. This tab aggregates all videos posted by your connections, helping users discover video content more easily. This provides businesses with an opportunity to gain more visibility for their videos and makes it easier for users to find explainer videos, demo videos, and other video content.
Having a dedicated video section also means that your app video or brand video is more likely to be seen by users who are actively engaging with video content.
4. Interaction Options for Viewer Engagement
LinkedIn allows viewers to interact with your video in various ways. Users can like, comment, and share videos, which boosts engagement. This interaction helps increase the visibility of your videos on the platform, allowing your message to spread further.
For businesses, this is an excellent opportunity to engage directly with potential clients or customers. If you’re posting explainer videos about your product, demo videos of a new feature, or app videos showcasing your services, the interaction options give you the chance to receive feedback, answer questions, and build relationships with your audience.
Comparisons to Other Platforms
1. Similarities to TikTok, Instagram Reels, and YouTube Shorts
The introduction of short-form videos on LinkedIn mirrors the success of similar video formats on platforms like TikTok, Instagram Reels, and YouTube Shorts. Each of these platforms features a video format designed to capture the viewer’s attention with short, snappy content.
On LinkedIn, short-form videos are expected to serve a similar role as these platforms: capturing attention quickly, boosting engagement, and providing value to the audience. Much like TikTok or Instagram Reels, LinkedIn videos aim to be engaging and easily shareable, but they are designed with a more professional tone and targeted audience.
2. Differences in Target Audience & Content Style
While TikTok, Instagram Reels, and YouTube Shorts are generally aimed at a younger, casual audience, LinkedIn short-form videos are tailored to professionals and businesses. The content style on LinkedIn is expected to be more informative, professional, and aligned with business goals. This is why demo videos, app videos, and brand videos work particularly well on LinkedIn—they provide direct value to the viewer, helping them understand products, services, or industry insights in a short, digestible format.
Unlike platforms where users may post personal, entertainment-based content, LinkedIn’s short-form video feature is primarily business-focused. Therefore, your explainer videos and brand videos should cater to professionals looking for insightful, educational, or industry-specific content.
User Experience & Feedback
1. Initial User Reactions & Beta Testing Feedback
Early feedback from LinkedIn users suggests that the short-form video feature has been well-received. Beta testers reported that the ability to share short, high-quality videos improved their engagement levels. Users found the vertical format, auto-play feature, and interactive elements especially useful for getting their messages across effectively.
Professional users appreciated the opportunity to share demo videos, app videos, and brand videos in an easily consumable format. Many businesses also reported an uptick in brand visibility and engagement on the platform after incorporating short-form videos into their content strategy.
2. Anticipated Impact on Professional Networking
The integration of short-form videos on LinkedIn is expected to have a significant impact on professional networking. Videos have always been a great way to build relationships, but short-form videos take it a step further. By offering quick insights, educational tips, or product demonstrations, businesses can engage potential clients, collaborators, and industry leaders more effectively.
Through explainer videos and demo videos, professionals can also highlight their expertise and build credibility more engagingly. The ability to use short-form videos as a tool for personal branding and professional development will likely become more prevalent as the feature evolves.
Frequently Asked Questions (FAQs)
1. What Is the New Short-Form Video Feature on LinkedIn?
The new short-form video feature on LinkedIn allows users to create and share videos of 60 seconds or less, aimed at increasing engagement and offering dynamic, bite-sized content for professional networking.
2. What Is the New Video Feature on LinkedIn?
LinkedIn’s new video feature focuses on short-form videos that are typically 60 seconds long. These videos help businesses, professionals, and influencers engage their audience with quick, informative content such as explainer videos, brand videos, and demo videos.
3. Do Short Videos Work on LinkedIn?
Yes, short videos work exceptionally well on LinkedIn. They provide a great way to communicate value quickly and efficiently, especially when it comes to explainer videos, demo videos, and brand videos.
4. What Is the Time Limit for LinkedIn Short Videos?
The time limit for LinkedIn short videos is currently 60 seconds. This limit aligns with the short, punchy video formats seen on other platforms like TikTok and Instagram Reels.
Key Takeaways
- LinkedIn short-form video is an excellent tool for boosting user engagement and increasing the diversity of your content strategy.
- With a video length limit of 60 seconds, short videos are perfect for delivering explainer videos, demo videos, and brand videos.
- The feature shares similarities with TikTok and Instagram Reels but is tailored to a professional, business-oriented audience.
- LinkedIn short-form videos are expected to have a major impact on professional networking, making it easier for businesses to connect with clients, collaborators, and prospects.
