In today’s fast-paced digital world, businesses need effective and engaging ways to communicate with their audience. Explainer videos have emerged as one of the most powerful tools for brands to convey their messages clearly and efficiently. As an explainer video production agency, Wenimate leverages a visual storytelling approach to create compelling and creative videos that not only explain a product or service but also captivate and connect with viewers on an emotional level.
Whether you’re a startup or an established brand, explainer videos offer a versatile and impactful way to boost your marketing strategy. In this blog post, we will dive deep into the world of explainer videos, exploring their effectiveness, types, and how you can use them to create a memorable brand experience.
The Effectiveness of Explainer Videos
Explainer videos are not just a tool for product demonstrations; they also play a significant role in building and promoting brand videos. While explainer videos focus on conveying specific product details or services, brand videos, on the other hand, emphasize the essence of the brand, its values, and its identity.
Creating a compelling brand video helps businesses craft a strong, memorable narrative. When combined with an explainer video, brand videos can enhance the storytelling, building emotional connections with your audience while explaining your product or service in an engaging and approachable way.
- Increased Engagement: According to studies, viewers retain 95% of a message when they watch it in a video format compared to just 10% when reading it in text form. This makes explainer videos an excellent choice for conveying complex ideas or products.
- Higher Conversion Rates: Explainer videos often lead to higher conversion rates. A well-crafted explainer video can increase conversions by up to 80% because it clearly explains how a product or service works and its benefits, making it easier for potential customers to make a decision.
- Improved SEO: Search engines love video content. By incorporating explainer videos into your website or landing pages, you can improve your SEO rankings. Explainer videos drive more traffic, increase time spent on the site, and encourage social shares—all factors that influence search engine algorithms.
- Easier to Share: Videos are more likely to be shared on social media, making them an effective tool for brand awareness. A creative explainer video can go viral, reaching thousands or even millions of people.
Types of Explainer Videos
Explainer videos are not a one-size-fits-all solution. There are various types of explainer videos that businesses can use depending on their needs, goals, and target audience. Below are the most popular types:
1. AI Explainer Videos
Artificial intelligence (AI) is revolutionizing many industries, and explainer videos that incorporate AI are no exception. These videos can analyze data in real-time and adapt the content to better fit the needs of the viewer. For example, an AI-powered explainer video could dynamically adjust its messaging based on user behaviour or preferences, making the content even more personalized.
AI explainer videos are particularly useful for businesses in the tech sector, especially for SaaS companies, fintech startups, and companies offering AI-powered solutions. The visuals can incorporate data visualizations, graphs, and predictive analytics to make complex tech jargon easier to understand.
2. Character-Animated Explainer Videos
Character animation has become a popular format for explainer videos due to its ability to bring a sense of fun and personality to the content. In a character-animated explainer video, animated characters take centre stage, often representing the audience or acting as brand ambassadors. These videos are incredibly versatile, and the characters can be made to match any scenario or demographic.
Character animations are effective in humanizing your brand, making it relatable and approachable. They are ideal for companies targeting younger audiences, such as children’s apps, educational platforms, or family-friendly brands.
3. Live-action Explainer Videos
Live-action explainer videos use real people and real-world settings to showcase how a product or service works. These videos are ideal for businesses that want to build trust by showcasing their team or their product in action. Real-life footage creates a sense of authenticity and helps build credibility with viewers.
Live-action videos are great for service-based businesses, healthcare companies, and even tech startups who want to show their product’s real-world applications. These videos can also feature customer testimonials, adding a human touch to the narrative.
4. Screencast Explainer Videos
Screencast explainer videos are especially useful for demonstrating how software, apps, or digital platforms work. In these videos, the screen of the device is recorded, showing the audience how to use specific features or navigate through an interface.
For SaaS (Software as a Service) companies, screencast explainer videos are indispensable. They allow users to follow along step-by-step, making it easier for them to understand how the software works and how it can benefit them. These videos can be highly detailed and instructional, helping potential customers visualize how to use your product.
5. Timeline Explainer Videos
A timeline explainer video is used to showcase the progression of a product, service, or idea over time. This type of video is useful for telling the history of a brand, showing key milestones, or demonstrating how a product evolved.
For instance, a timeline explainer video could showcase the development of a product, highlighting the changes and improvements made from inception to launch. These videos are ideal for businesses that want to emphasize their growth, experience, or industry leadership.
6. Kinetic Typography Explainer Videos
Kinetic typography is the art of animating text in a way that enhances its meaning and impact. This style of video uses moving text to convey messages dynamically and engagingly. Kinetic typography explainer videos are often used to quickly convey key messages or summarize important points in a visually appealing manner.
These videos are perfect for businesses looking to deliver concise yet impactful messages. Whether it’s a promotional video, a motivational piece, or a product announcement, kinetic typography can be a fun, fast-paced way to grab attention and hold it.
Create the Best Explainer Videos Today!
At Wenimate, we understand that creating the best explainer videos is not just about animation or design; it’s about creating an experience that resonates with your target audience. To craft the most effective explainer videos, follow these steps:
- Define Your Goal: The first step in creating an explainer video is understanding its purpose. Is it to increase sales, educate users, or build brand awareness? Once you know your goal, you can craft the messaging and visuals to support it.
- Write a Clear Script: A good explainer video starts with a solid script. Your script should be clear, concise, and engaging. Focus on the problem your product or service solves, how it works, and why it’s beneficial to the viewer.
- Create a Compelling Storyboard: A storyboard helps visualize the flow of the video and outlines how each scene will unfold. This is where the creative process begins to take shape, ensuring that your video will be as visually appealing as it is informative.
- Choose the Right Style: Whether you opt for animation, live-action, or motion graphics, the style of the video should align with your brand identity and message. The style should also be tailored to the audience you’re trying to reach.
- Add a Call to Action: A great explainer video should always include a clear call to action (CTA). Whether it’s encouraging viewers to sign up, make a purchase, or learn more, a CTA motivates viewers to take the next step.
What is an Explainer Video Example?
An explainer video example typically features a brand explaining a product, service, or concept clearly and engagingly. For example, Dropbox’s explainer video quickly became a textbook case for successful explainer video marketing. It featured a simple animation that demonstrated how Dropbox worked, offering a visual solution to the problem of file sharing.
How to Make a Motion Graphics Explainer Video?
To make a motion graphics explainer video, follow these steps:
- Write a Compelling Script: Start with a script that is simple yet informative. The script should clearly explain the product or service in less than two minutes.
- Create Storyboards: Storyboarding helps you plan the visual elements of the video, including motion graphics, animations, and text.
- Design Visual Elements: Motion graphics rely heavily on design, so it’s essential to create visually appealing elements like icons, animations, and transitions.
- Add Sound and Music: Sound effects and background music can elevate your motion graphics video, making it more engaging.
- Animate: Finally, animate the visuals to create a seamless flow that supports the script and keeps the viewer’s attention.
A Visual Storytelling Approach with Creative Explainer Video Example
Imagine a startup offering an innovative fitness-tracking app. A creative explainer video for this app might feature an animated character struggling to stay on top of their fitness goals. As the character starts using the app, the video shows how the app tracks progress, provides personalized feedback, and motivates the user. The storytelling approach ensures that viewers understand the app’s value, while the engaging visuals keep them interested.
Product Explainer Video Examples
Product explainer videos are an excellent way to showcase how your product works. A popular example is the “Dollar Shave Club” video, which humorously explains the company’s subscription service. By combining humour with clear visuals and a straightforward message, Dollar Shave Club’s explainer video helped launch the brand to success.
Simple Explainer Video Examples
Simple explainer videos don’t need to be overcomplicated. A perfect example is the “Headspace” app explainer, which uses minimalistic animation and a soothing voiceover to explain how meditation can improve mental health. The simplicity of the video allows the core message to shine through.
Explainer Video Maker
An explainer video maker is a tool that helps businesses create their explainer videos. While using an online tool can be cost-effective, working with a professional explainer video production agency ensures higher quality and effectiveness.
Best Explainer Videos
The best explainer videos are those that clearly communicate the product’s value and benefits while engaging the viewer. Brands like Dropbox, Slack, and Airbnb have all mastered the art of explainer videos, delivering messages that are clear, concise, and memorable.
Animated Explainer Video
Animated explainer videos are particularly effective for businesses with abstract concepts, such as tech companies or educational services. These videos use animation to break down complex ideas into simple, digestible content.
Motion Graphics Explainer Video
Motion graphics explainer videos use dynamic visuals and text animations to tell a story or explain a concept. They are particularly effective for illustrating complex data, technical processes, or abstract ideas.
