When embarking on an explainer video project, a well-thought-out project brief serves as the blueprint for success. It ensures that everyone involved, from the marketing team to the video production agency, is aligned on the project goals, target audience, and key deliverables.
As an explainer video production agency, Wenimate has crafted countless successful videos by relying on comprehensive project briefs. In this blog, we’ll explore the process of completing a video brief, writing it effectively, and using it to produce impactful content like Case Study Videos, Career Videos, and other explainer formats.
Why is a Video Brief Important?
A video brief serves as a guiding document that outlines the project’s scope, objectives, and creative direction. Here are some reasons why it’s essential:
- Clarity of Vision: A clear brief aligns all stakeholders on the purpose and expectations of the project.
- Efficient Communication: It streamlines communication between your team and the video production agency, saving time and resources.
- Consistency in Execution: A detailed brief ensures consistency in branding, tone, and messaging across all platforms.
- Measurable Outcomes: By setting clear goals, a brief allows you to measure the video’s success after its release.
How to Complete a Video Brief
Creating a successful video brief involves several critical steps. Here’s how you can complete one effectively:
1. Understand Your Goals
The first step is to identify what you aim to achieve with the video. Goals can include:
- Educating your audience about a product or service.
- Generating leads for your business.
- Promoting brand awareness.
- Showcasing real-world applications through Case Study Videos.
- Attracting top talent with Career Videos.
Defining clear objectives provides a foundation for the entire project.
2. Define Your Target Audience
Who is your video meant to reach? Your audience can include potential customers, current clients, employees, or industry professionals. Answer these questions:
- What are their demographics (age, gender, location)?
- What are their pain points or challenges?
- What are their interests and values?
By understanding your audience, you can tailor the messaging and tone to resonate with them.
3. Choose the Video Type
Identify the type of video that best suits your goals. Some common examples include:
- Explainer Videos: Simplify complex ideas and communicate your message.
- Case Study Videos: Highlight customer success stories and build trust.
- Career Videos: Attract potential employees by showcasing your company culture.
Each video type serves a unique purpose, so selecting the right one is crucial.
4. Develop Key Messages
What are the primary takeaways you want your audience to have after watching the video? These messages should be:
- Clear and concise.
- Relevant to your audience’s needs.
- Consistent with your brand’s voice and values.
5. Set a Budget and Timeline
Outline your budget and project timeline to help the video production team plan resources effectively. Be transparent about constraints to avoid misunderstandings later on.
What Information the Video Creator Needs
For a successful project, the video creator needs specific information to bring your vision to life.
1. Brand Guidelines
Provide your logo, colour palette, fonts, and any other branding assets. This ensures the video aligns with your overall marketing efforts.
2. Platform Specifications
Different platforms have unique requirements. For example, a LinkedIn video might need a professional tone, while an Instagram Reel can be more casual and trendy.
3. Style Preferences
Specify your preferred video style. Examples include:
- Animated explainer videos.
- Live-action Case Study Videos.
- Testimonial-driven Career Videos.
4. Examples of Inspiration
Share examples of videos you like, whether from competitors or other industries. This provides clarity on your vision.
How to Write a Brief for a Video Project?
A project brief must be clear, concise, and comprehensive. Follow this template to create an effective brief:
Project Overview
Provide a high-level summary of the project, including its purpose, objectives, and the type of video required.
Target Audience
Detail the audience profile, including age, job roles, challenges, and preferences.
Key Deliverables
List all expected outputs, such as:
- A 2-minute explainer video.
- Short clips for social media.
- Behind-the-scenes footage for additional content.
Creative Direction
Specify your vision for the video, including style, tone, and key visuals.
What is an Explainer Video Example?
An explainer video is a short, engaging video designed to simplify complex concepts and communicate key messages effectively.
Example:
A company selling a fintech solution might use an explainer video to highlight how their platform automates financial processes, saves time, and reduces errors. With clear visuals and concise narration, such videos help potential clients understand the product’s benefits in minutes.
Other examples include:
- Case Study Videos: Show how a product helped a customer overcome challenges.
- Career Videos: Demonstrate company values and culture to attract top talent.
What is a Brief Video?
A brief video refers to short, impactful content, usually under two minutes, designed to deliver a clear message. Brief videos are ideal for:
- Social media platforms.
- Paid advertisements.
- Product introductions.
How Do You Write an Explainer Video Script?
Writing a compelling script involves structuring your content for maximum impact.
1. Start with a Hook
Grab attention immediately. For instance:
“Are you tired of wasting hours on manual processes? Our solution is here to help.”
2. Introduce the Problem
Clearly define the issue your product solves.
3. Present the Solution
Explain how your product or service addresses the problem, highlighting key features and benefits.
4. Add a Call to Action
End with a strong CTA, like: “Sign up for a free trial today!”
How to Make a Good Explainer Video?
Pre-Production
- Develop a detailed storyboard.
- Write a compelling script.
- Plan visuals, animations, and voiceovers.
Production
Use high-quality equipment and techniques to ensure the final video looks professional.
Post-Production
Add effects, background music, and subtitles to enhance engagement.
How Do You Write a Project Brief Example?
Here’s a real-world example for a Case Study Video:
Title: Client Success Story – ABC Tech
Objective: Highlight how ABC Tech achieved a 30% increase in efficiency using our software.
Target Audience: IT professionals in mid-sized companies.
Budget: $8,000
Timeline: 6 weeks
Deliverables: A 3-minute video, 30-second teaser, and blog post adaptation.
How Do You Write a Short Summary for a Video?
A summary should capture the video’s core message in 1–2 sentences. For instance:
“This Career Video showcases our inclusive workplace culture, inspiring potential candidates to join our team.”
Conclusion
A well-prepared video brief is essential for producing high-quality content, whether it’s an explainer video, Case Study Video, or Career Video. By following the steps outlined above, you can create impactful videos that align with your goals and resonate with your audience.
At Wenimate.com, we’re here to help you every step of the way, from crafting the perfect brief to delivering exceptional videos. Ready to bring your vision to life? Let’s get started!
