Introduction:
Custom explainer videos are incredibly effective for simplifying complex ideas, boosting engagement, and enhancing customer understanding. Whether you’re a startup or an established brand, these videos are crucial in helping your audience grasp your product or service quickly. By integrating compelling visuals, clear messaging, and creative animations, explainer videos allow you to explain your brand’s value proposition in an informative and engaging way.
In this blog post, we’ll walk through 10 fabulous custom explainer videos that can inspire your video marketing strategy. Each example demonstrates how well-executed illustration and animation can make even the most complex concepts easy to digest. Whether you’re looking to create a product explainer or brand story, these examples will give you a fresh perspective on the power of custom animation and illustration.
1. Tilder – Revolutionizing Website Creation
Tilder’s custom explainer video simplifies the concept of website creation for small businesses and startups. The video creatively explains how their platform allows users to build professional websites without needing coding expertise. Through minimalist, clean illustrations and smooth transitions, the explainer video effectively breaks down the process of designing, launching, and managing a website with Tilder. The clear animations and voiceovers make the otherwise complex task of web development feel accessible to everyone.
Tilder’s explainer video stands out by focusing on ease of use and accessibility, showcasing the platform’s user-friendly interface. This video proves that with the right animation style, even intricate concepts can be conveyed in an approachable and visually appealing manner. For businesses targeting non-technical customers, using custom illustrations and simple animations like Tilder is a perfect way to highlight key features and benefits.
Key Takeaway: When creating a custom explainer video, focus on simplifying your message using creative animations that show how your product or service makes life easier for your audience.
2. Interac Transit – Innovating Public Transportation Systems
Interac Transit’s explainer video takes viewers through the process of using their advanced transportation app. With bright, vibrant animations and clear iconography, the video guides potential users step-by-step on how to access transportation services. Through a combination of smooth, intuitive animations and engaging storytelling, Interac Transit explains its mission of simplifying public transportation and making it more efficient for users.
The use of vivid illustrations in Interac Transit’s explainer video is not only visually appealing but also enhances the clarity of their message. By showing the app’s features in real-world contexts, they make it easier for viewers to understand how the service works, what makes it unique, and why it is beneficial. The choice of dynamic illustrations further highlights the technological advancement and the convenience offered by the app.
Key Takeaway: Custom explainer videos can help simplify complex services like transportation by showcasing practical applications and real-world benefits, making it easier for your target audience to visualize how they can use your service.
3. Peter Steineck – Simplifying Financial Services with Motion Graphics
Peter Steineck’s explainer video is a fantastic example of how complex financial services can be made easy to understand. By using professional illustrations and motion graphics, the video breaks down difficult financial concepts into bite-sized, digestible pieces. From explaining portfolio management to investment strategies, the video is a great tool for introducing potential clients to financial services.
The illustrations are sleek and polished, keeping the tone professional yet approachable, which helps demystify the typically intimidating world of finance. The engaging animation effectively highlights key benefits, making it clear why Peter Steineck’s service is valuable to clients who want expert advice in managing their finances. The combination of educational visuals and clear voiceover helps create a well-rounded and effective explainer video.
Key Takeaway: For industries that are often considered complex or intimidating, like finance, using a professional yet approachable illustration style can make your services feel more accessible and understandable.
4. Adobe Project Shasta – Innovative Creative Solutions for Professionals
Adobe’s Project Shasta explainer video is a brilliant example of how to present cutting-edge technology with engaging visual storytelling. The video uses custom animations, blending both 2D and 3D elements, to show how Project Shasta enhances creative workflows. The video highlights how the new product allows users to perform tasks more efficiently while adding professional-grade features.
The clean and sophisticated animation style of Adobe’s explainer video mirrors the company’s commitment to design and innovation. By seamlessly showcasing how the software integrates with other Adobe tools, the video communicates the added value of Project Shasta without overwhelming the audience with technical jargon. This approach ensures that even those unfamiliar with the product can appreciate its capabilities.
Key Takeaway: When showcasing innovative tools or software, use dynamic, high-quality animation to visually demonstrate how your product fits within existing workflows, simplifying complex processes for your audience.
5. Lunar Crush – Exploring Social Insights for Cryptocurrency
Lunar Crush’s explainer video offers a futuristic and visually appealing look at its social insights platform for cryptocurrency. Using eye-catching animations, it explains how the platform tracks digital asset trends and social media activity. The video’s celestial imagery and 3D animations convey a sense of discovery and innovation, making the technology feel more exciting and approachable.
By combining informative content with a creative visual style, Lunar Crush’s explainer video successfully engages both seasoned crypto users and newcomers. The sleek, modern design enhances the message and reinforces the idea that their platform is at the forefront of the digital currency revolution. The video highlights the product’s key features and effectively communicates how it benefits users by providing valuable social insights.
Key Takeaway: Creative and thematic illustrations, such as those inspired by space and exploration, can make technology-focused explainer videos more engaging and memorable for your audience.
6. ETH Zurich – Showcasing Cutting-Edge Education and Research
ETH Zurich’s explainer video uses custom illustrations and smooth animations to show how the university integrates technology into its research and teaching programs. By highlighting their innovative approach to education, the video emphasizes ETH Zurich’s role in advancing knowledge through modern tools and groundbreaking projects. The video features clean, professional visuals that reflect the university’s commitment to excellence and forward-thinking methods.
The explainer video balances academic prestige with an approachable tone, making the content relatable for potential students and international collaborators alike. By focusing on the university’s integration of technology in education, ETH Zurich’s video highlights its competitive edge in attracting top-tier students and researchers. The use of illustrations simplifies complicated academic concepts, showcasing the university’s innovations in a visually appealing way.
Key Takeaway: Educational institutions can use custom explainer videos to communicate their innovative approaches, attract talent, and present their advancements in a clear and engaging format.
7. Bailey Nelson – Personalizing Eyewear Shopping
Bailey Nelson’s explainer video captures the essence of their personalized eyewear shopping experience. The video uses playful illustrations and smooth animations to guide viewers through the process of selecting their ideal pair of glasses. It shows how the brand offers tailored recommendations based on face shapes, style preferences, and individual needs.
The animation style used in Bailey Nelson’s video adds a friendly, approachable vibe to the brand. It emphasizes the company’s commitment to customer satisfaction by showcasing how easy and fun the eyewear shopping experience can be. By using light-hearted, yet informative visuals, Bailey Nelson ensures that viewers can see the value in their personalized service without feeling overwhelmed by choice.
Key Takeaway: Use custom explainer videos to convey your brand’s personality while explaining how your product or service is unique, especially when offering personalized experiences to your customers.
8. Amazon Smart Home – Transforming Everyday Living
Amazon’s Smart Home explainer video is a great example of how to showcase a tech product in a relatable way. Through sleek 3D animations and motion graphics, the video demonstrates how the various smart devices in a home work together to create a seamless, interconnected experience. It highlights key features, like voice control and automation, clearly and engagingly.
The video uses high-quality animation to show how these products can integrate into daily life, making technology feel accessible. By focusing on the real-life benefits of smart home products, Amazon successfully communicates how these devices improve convenience, security, and energy efficiency for homeowners. This explainer video is a perfect example of showing, rather than telling, the value of a product through visual storytelling.
Key Takeaway: When promoting tech products, an explainer video that focuses on user experience and convenience can make your product feel essential and easy to adopt.
9. Samsung – Showcasing Innovation with New Mobile Devices
Samsung’s explainer video for their latest mobile technology uses stunning animations and product demonstrations to show how their new smartphone integrates advanced features. From camera capabilities to screen display innovations, the video highlights the key functionalities of the device with fluid, engaging animations that make the technology feel both futuristic and intuitive.
Samsung’s explainer video expertly balances detail and simplicity, demonstrating complex technology in a way that’s easy to understand. The high-quality visuals not only attract tech enthusiasts but also ensure that everyday consumers can appreciate the product’s user-friendly design. By showcasing how the smartphone fits into daily life, the video drives home the message that technology should enhance, rather than complicate, our routines.
Key Takeaway: Use high-quality visuals and fluid animations to highlight product features and demonstrate how they improve your audience’s everyday life.
10. Pantree – Making Meal Planning and Grocery Shopping Fun
Pantree’s explainer video is a fun, engaging way to show how their app helps users plan meals and manage grocery lists. The video uses colourful, playful illustrations to show how users can browse recipes, create shopping lists, and track food inventory. The upbeat tone and lively visuals make the process of meal planning seem fun and effortless.
Pantree’s explainer video emphasizes the app’s ease of use and convenience, ensuring that potential users can quickly understand how it works. By integrating humour and vibrant animations, Pantree’s explainer video creates a strong emotional connection with viewers, encouraging them to try the app for themselves.
Key Takeaway: Custom explainer videos that focus on ease and convenience, paired with a lighthearted tone, can help make everyday tasks like grocery shopping feel more enjoyable and less overwhelming.
Final Words:
Custom explainer videos are a fantastic way to engage potential customers, simplify complex ideas, and build brand awareness. By drawing inspiration from these 10 examples, you can create an explainer video that speaks to your audience, highlights the unique value of your product, and drives conversions. From using clear, professional illustrations to playful, engaging animations, the possibilities are endless when it comes to bringing your message to life.
Remember, a successful explainer video is one that not only explains what you offer but also connects with your audience on a deeper level. Whether you’re a tech company, an educational institution, or a consumer-focused brand, a well-crafted explainer video can make all the difference in how your audience perceives and interacts with your brand.
