Project Goal: To create a Product How to Use Video that simplifies Sanitizer’s complex solution for potential customers in order to enable enrolment able enrolment.
Challenge
Awareness: Many users were unaware of the correct steps to use the sanitizer effectively.
Engagement: Text-based instructions failed to capture attention, reducing product usability and compliance.
Consistency: Customers lacked a clear, standardized guide, leading to inconsistent application of the product.
Solution
Clarity: Created an engaging, step-by-step explainer video simplifying proper sanitizer usage for all users.
Creativity: Used motion graphics and relatable scenarios to make the video visually appealing and memorable.
Accessibility: Distributed the video across social media, websites, and stores to ensure maximum reach.
Result
Understanding: 85% of viewers reported a clear understanding of how to use the sanitizer correctly.
Engagement: The video increased product interaction rates by 50%, improving brand awareness significantly.
Consistency: Standardized usage led to better customer satisfaction and repeat purchases, boosting sales by 40%.
