Low Footfall: Despite strong offline interest, the property struggled to attract online visitors and virtual tour engagements.
Lack of Differentiation: The project’s USPs were not communicated, making it difficult to stand out in a saturated market.
Limited Buyer Confidence: Potential buyers hesitated to enquire due to a lack of visual clarity about the property layout and community vibe.
Creative Direction: Crafted a storytelling-based script that emotionally connected with aspirational buyers by highlighting lifestyle, family comfort, and eco-friendly living.
Visual Approach: Combined ground-level walkthroughs, aerial drone shots, and animated floor plans to provide a full perspective of the property.
Marketing Strategy: Leveraged the video in Google Display Ads, Facebook campaigns, and WhatsApp marketing to capture leads in target locations.
Visibility: 55% increase in web traffic to the property listing page in the first month.
User Engagement: The promotional video achieved a 7x engagement rate compared to previous image-based posts.
Sales Impact: Generated 5 qualified inquiries and 2 confirmed site visits, one of which led to a booking within 3 weeks.
