Project Goal: To establish Podeum as a leading sports fan engagement platform among the 18-35 demographic in India.
[presto_player id=7515]
Background
Podeum is a free-to-use live engagement platform for cricket fans! Play and host fantasy contests, prediction games, sports quizzes and more
Play and host social games Get a chance to win gift vouchers, goodies and other awesome rewards in every match!
Chat with friends and fans Create private groups or join public ones to have fun with those as passionate as you about the game!
Get live expert commentary Our celebrity hosts bring to you the best analysis, debates, banter and memes during the match!
Challenge
As a platform dedicated to enhancing sports fan engagement, Podeum needed to effectively tap into the enthusiasm of Indian youth for e-sports, ensuring that its offerings resonate with this audience.
Solution
We developed an engaging explainer video that invites viewers into the world of Mintverse. The video includes:
Behind the Scene Insights A look at the creation process of NFTs, showcasing the artistry and technology behind each digital collectible.
Creator Testimonials
Highlighting the experiences of artists and collectors, emphasizing the community’s support and the unique value of their creations.
Strong Narration Conveying Mintverse’s passion for fostering creativity and connection in the digital art space.
Result
Increase Downloads Boost the number of app downloads by targeting marketing efforts towards the 18-35 demographic.
Higher App Engagement Enhance user interaction within the app through engaging features and community-driven content.
Seasonal Boost in App Registrations Leverage events like the T20 World Cup 2022 to drive a surge in app registrations, capitalizing on the heightened interest in sports during this time.
