Podeum
- Industry: e-sports
- Project Goal: To establish Podeum as a leading sports fan engagement platform among the 18-35 demographic in India.
Background
Podeum is a free-to-use live engagement platform for cricket fans! Play and host fantasy contests, prediction games, sports quizzes and more
- Play and host social games
Get a chance to win gift vouchers, goodies and other awesome rewards in every match! - Chat with friends and fans
Create private groups or join public ones to have fun with those as passionate as you about the game! - Get live expert commentary
Our celebrity hosts bring to you the best analysis, debates, banter and memes during the match!
Challenge
- As a platform dedicated to enhancing sports fan engagement, Podeum needed to effectively tap into the enthusiasm of Indian youth for e-sports, ensuring that its offerings resonate with this audience.
Solution
We developed an engaging explainer video that invites viewers into the world of Mintverse. The video includes:
- Behind the Scene Insights
A look at the creation process of NFTs, showcasing the artistry and technology behind each digital collectible. - Creator TestimonialsHighlighting the experiences of artists and collectors, emphasizing the community’s support and the unique value of their creations.
- Strong Narration
Conveying Mintverse’s passion for fostering creativity and connection in the digital art space.
Result
- Increase Downloads
Boost the number of app downloads by targeting marketing efforts towards the 18-35 demographic. - Higher App Engagement
Enhance user interaction within the app through engaging features and community-driven content. - Seasonal Boost in App Registrations
Leverage events like the T20 World Cup 2022 to drive a surge in app registrations, capitalizing on the heightened interest in sports during this time.
