Project Goal: To create a Education Video that simplifies Lugelo’s complex solution for potential customers in order to enable enrolment able enrolment.
Challenge
Storytelling: Created a compelling narrative that highlighted the benefits of the educational program.
Simplification: Used visuals and animation to break down complex concepts into easy-to-understand segments.
Targeting: Focused on social media ads to precisely target prospective students with tailored messaging.
Solution
Increased Engagement: Viewership increased by 40%, with higher interaction on social media platforms.
Improved Clarity: 30% more students understood the program’s value and enrollment process.
Expanded Reach: Ad campaigns generated a 50% increase in leads, expanding the program’s audience significantly.
Result
Increased Interest The video generated significant interest from potential students and parents, leading to higher inquiries and sign-ups.
Improved Understanding Parents and students gained a better understanding of the school’s offerings, resulting in increased confidence and trust.
Stronger Brand Identity The video reinforced the school’s brand identity, making it more memorable and distinct in a competitive market.
