Lugelo
- Industry: Education
- Project Goal: To create a Education Video that simplifies Lugelo’s complex solution for potential customers in order to enable enrolment able enrolment.
Challenge
- Storytelling: Created a compelling narrative that highlighted the benefits of the educational program.
- Simplification: Used visuals and animation to break down complex concepts into easy-to-understand segments.
- Targeting: Focused on social media ads to precisely target prospective students with tailored messaging.
Solution
- Increased Engagement: Viewership increased by 40%, with higher interaction on social media platforms.
- Improved Clarity: 30% more students understood the program’s value and enrollment process.
- Expanded Reach: Ad campaigns generated a 50% increase in leads, expanding the program’s audience significantly.
Result
- Increased Interest
The video generated significant interest from potential students and parents, leading to higher inquiries and sign-ups. - Improved Understanding
Parents and students gained a better understanding of the school’s offerings, resulting in increased confidence and trust. - Stronger Brand Identity
The video reinforced the school’s brand identity, making it more memorable and distinct in a competitive market.
