Living Comfort
- Industry: E-Commerce
- Project Goal: To create a Product Promotional Video that simplifies Living Comfort’s complex solution for potential customers in order to enable enrolment able enrolment.
Challenge
- Awareness: Limited brand recognition among target audiences in a highly competitive home textiles market.
- Engagement: Struggled to captivate viewers with traditional ads and static images on social media platforms.
- Conversions: Low click-through rates and insufficient website traffic for boosting sales and inquiries.
Solution
- Storytelling: Created an engaging explainer video showcasing the comfort and quality of the products.
- Visuals: Used vibrant motion graphics to highlight fabric textures, durability, and aesthetic appeal.
- Targeting: Deployed the video strategically across platforms to reach home décor enthusiasts and buyers.
Result
- Reach: Achieved a 60% increase in social media impressions within the first week of the campaign.
- Engagement: Video garnered 40% more likes, shares, and comments compared to previous static posts.
- Sales: Boosted website traffic by 35%, directly leading to a 20% increase in product sales.
