Knowletix
- Industry: Edtech
- Project Goal: To create an explainer video that simplifies Knowletix's complex software solution for potential customers in order to enable enrollment
Challenge
- Complex Features
The software had many advanced features that confused potential users. - Low Engagement
Website visitors were not converting into customers due to a lack of understanding. - Need for Clarity
Knowletix needed a way to explain the product simply and engagingly.
Solution
- Storytelling
We created a narrative that highlighted a common problem faced by businesses and how Knowletix’s software provides a solution. - Visual Simplicity
We used simple animations and clear graphics to break down complex features into easily understandable segments. - Focus on Benefits
The video emphasized how Knowletix’s software saves time and increases efficiency, making it relatable to potential users.
Result
- Increased Understanding
The video helped simplify the product’s features, making it easier for customers to understand. - Higher Engagement
Knowletix’s website saw a 50% increase in video views and a 30% increase in user engagement. - Boosted Conversions
After the video launch, Knowletix reported a 25% increase in conversion rates within three months. - Positive Feedback
Customers appreciated the clarity provided by the video, leading to positive reviews and referrals.
