As a leading explainer video production agency, Wenimate is dedicated to helping businesses enhance their sales efforts through the power of video. In 2024, video has become more than just a marketing tool; it is a pivotal element in driving sales, increasing customer engagement, and building lasting brand loyalty. This blog will showcase 20 of the greatest sales video examples ever created, emphasizing different types of sales videos like explainer videos, demo videos, brand videos, and product videos. We’ll break down why these videos work, highlight valuable lessons to incorporate into your sales strategy and explore how they can help you connect with your audience more effectively.
Why Sales Videos Matter
Video is no longer just a supplemental tool for sales teams; it has become a primary medium for engaging customers. Studies consistently show that video content has a substantial impact on consumer bebehaviourFor example, research shows that:
- 81% of marketers state that video has helped them directly increase sales.
- 88% of consumers say that watching a brand’s video has influenced their decision to purchase a product or service.
Source: Video Marketing Statistics 2024
Incorporating video into your sales strategy isn’t just a nice-to-have, it’s a must-have. Video builds trust, demonstrates product value, and creates deeper emotional connections with potential buyers. Whether it’s through a well-crafted explainer video that simplifies complex concepts or a demo video that shows off your product in action, video plays a crucial role in converting leads into paying customers.
If you’re not currently leveraging video as part of your sales process, you’re missing out on a massive opportunity. With the right video content, you can create compelling stories, build brand credibility, and accelerate the buyer’s journey. So, in this blog, we’ll cover 20 of the greatest sales video examples to inspire your next campaign.
Different Types of Sales Videos
Before we dive into the examples, it’s important to understand the different types of sales videos that can be created and how they contribute to the sales process. Each type of video serves a unique purpose and can be strategically used at different stages of the buyer’s journey. Here’s a breakdown of the most impactful types of sales videos:
1. Video Sales Letters (VSL)
A video sales letter (VSL) is a compelling video designed to sell a product or service. Typically between 2-5 minutes long, a VSL is structured with an attention-grabbing opening, a detailed explanation of the product’s benefits, and a strong call to action (CTA). The goal is to convert viewers into customers by addressing pain points, showcasing the product’s value, and offering a risk-free way to try it out.
VSLs often feature a combination of direct-to-camera monologues, product demonstrations, and testimonials. If done correctly, they can be incredibly effective in driving sales.
2. Product Demo Videos
Product demo videos are an essential part of any sales strategy. These videos show how a product works, what makes it unique, and how it solves the viewer’s problem. Demo videos are crucial for potential customers who want to see the product in action before making a purchase. Whether it’s showcasing the ease of use, the quality of materials, or the specific features that set it apart, product demo videos provide the visual proof that prospective buyers need.
These videos help to clarify any doubts, answer questions, and ultimately guide the viewer to make an informed purchasing decision.
3. Sales Motivation Videos
Sales can be a tough job, and motivation is often the key to success. Sales motivation videos are designed to inspire and energize sales teams. These videos typically feature high-energy music, motivational speeches, and successful sales leaders sharing their insights and tips. The goal is to get salespeople pumped up for their next call, meeting, or pitch.
Though this type of video isn’t directly targeted at customers, it plays an important role in boosting the morale of your sales force, helping them stay positive and motivated to close more deals.
4. Sales Team Training Videos
Training is critical for ensuring your sales team has the skills, knowledge, and tools they need to succeed. Sales team training videos are an effective way to deliver key sales strategies, objection-handling techniques, and best practices to new and existing team members. These videos can include everything from product knowledge to customer relationship management (CRM) tips.
By creating engaging and informative training videos, you ensure that your team is consistently improving and applying new techniques that will lead to more conversions.
5. Customer Testimonial Videos
Customer testimonial videos are a powerful form of social proof that can help persuade prospective customers to make a purchase. In these videos, satisfied customers share their positive experiences with your product or service. They may discuss how your product helped them solve a problem, improved their lives, or delivered better results than they expected.
These videos build trust and credibility because they offer an authentic, real-world perspective on your brand. Hearing from someone who has already purchased and used your product is one of the most persuasive ways to convert a hesitant lead.
6. Personalized Sales Videos
In today’s world, personalization is more important than ever. Personalized sales videos allow sales reps to engage directly with leads by addressing them by name and tailoring the content to their specific needs or challenges. These videos can be used for follow-ups, introductions, or even to respond to specific questions or concerns from a potential customer.
Personalized videos make the viewer feel special and valued, which can significantly improve engagement and conversion rates.
7. Explainer Videos
Explainer videos are typically short, 1-2 minute videos that simplify complex ideas or explain how a product or service works. Whether you’re introducing a new concept, demonstrating how a product solves a specific problem, or breaking down a complicated process, explainer videos help make everything easier to understand.
They often use animation, graphics, and on-screen text to visually illustrate the message. Explainer videos are perfect for making your business, service, or product more accessible to a broader audience, especially when the concept is difficult to grasp without visual aids.
8. Brand Videos
A brand video is a promotional video designed to communicate the essence of your brand—your story, values, mission, and what makes you unique. These videos focus on creating an emotional connection with your audience by highlighting what your company stands for and why it exists.
Brand videos are essential for establishing trust and building a strong brand identity. They provide an opportunity to humanize your brand and share your company’s journey, making it more relatable to potential customers.
20 of the Greatest Sales Video Examples
Now that we’ve covered the different types of sales videos, let’s explore 20 of the greatest sales video examples ever created. These examples illustrate how powerful video can be in engaging customers, building trust, and driving conversions. Let’s take a look at each one and break down why they’re so effective.
1. LYFT
LYFT’s brand videos are masterfully crafted to convey the company’s focus on customer satisfaction, reliability, and ease of use. The videos focus on the human side of their service, with real Lyft drivers and passengers sharing their experiences. The approach builds a strong emotional connection with viewers, establishing trust in the brand.
2. Puls
Puls uses explainer videos to demonstrate their home repair services. Their approach effectively breaks down a complex industry by using simple, relatable visuals and messaging. This helps potential customers understand how the service works and why it’s worth trying.
3. Samsung Galaxy S24 Ultra
Samsung’s product videos for the Galaxy S24 Ultra are a perfect blend of cinematic visuals and detailed product demonstrations. The video highlights the phone’s advanced features, like its camera capabilities and processing power, in an engaging way that captures the attention of tech enthusiasts.
4. Sheffield Metals
Sheffield Metals uses demo videos to show how their metal roofing products are manufactured and installed. These videos provide a behind-the-scenes look at the quality and durability of their products, which helps build credibility and trust with their audience.
5. Archilogic
Archilogic’s explainer videos are a great example of using animation to make complex technology more accessible. The videos demonstrate how users can create and modify 3D models for architecture and interior design, making it easy for even beginners to grasp.
6. Bitpegs
Bitpegs uses a combination of demo videos and engaging animations to explain their digital currency services. The visuals simplify an often-confusing industry, and the video provides enough detail to show potential customers how to use the platform effectively.
7. AppToPay
AppToPay uses a brand video to highlight its innovative mobile payment solutions. The video explains how their app makes transactions easier and safer, positioning the brand as a modern and reliable alternative to traditional payment methods.
8. Bright stores
Brightstores uses product videos to showcase their point-of-sale software. These videos are a great example of how to visually demonstrate the features and benefits of a product, helping potential customers understand its value before making a purchase.
9. Nikon
Nikon’s demo videos provide an in-depth look at the features and functionality of their cameras. The videos showcase the ease of use, image quality, and innovative features, making it easier for prospective buyers to decide which camera is right for them.
10. Semrush
Semrush’s explainer videos help potential customers understand how their SEO and marketing platform works. The video breaks down complex strategies into simple, actionable steps, helping users feel more confident in adopting the software.
11. Cornwell Jackson
Cornwell Jackson’s testimonials and demo videos feature real clients discussing their experiences with the company’s accounting services. These videos offer a personal touch and showcase the real-world impact the service has had on businesses.
12. HydroMover
HydroMover’s explainer videos effectively showcase their moving equipment. The fast-paced editing and clear messaging highlight the product’s unique features and demonstrate its effectiveness in real-world scenarios.
13. SONIC #SquareShakes
SONIC’s brand videos for their Square Shakes use humour and bright visuals to appeal to a broad audience. The lighthearted nature of the video makes it memorable, while the product itself is highlighted in a fun, engaging way.
14. Dollar Shave Club
Dollar Shave Club’s product videos went viral because of their humour and relatability. The clever script and no-nonsense tone set the brand apart and communicated the value of its subscription service in a way that resonated with consumers.
15. Grant Cardone
Grant Cardone’s sales motivation videos inspire and motivate salespeople to take action. His high-energy videos focus on overcoming challenges and achieving success, which have helped countless individuals improve their sales performance.
16. Wyzowl
Wyzowl’s explainer videos demonstrate their expertise in creating engaging, informative video content. These videos simplify complex topics and communicate key points, making them an excellent resource for businesses looking to create their explainer videos.
17. Lenovo
Lenovo’s demo videos highlight the features of their laptops and PCs, from performance to design. These videos focus on functionality, ease of use, and the overall user experience, ensuring that potential customers know exactly what to expect.
18. Squarespace
Squarespace’s brand videos are visually stunning and convey the ease of use and design flexibility of their website-building platform. The videos highlight how simple it is to create a beautiful website with their platform, positioning Squarespace as an accessible solution for all users.
19. Envestnet
Envestnet uses explainer videos to demonstrate its financial tools and services. The videos break down complex financial concepts and show how their platform can help financial professionals make more informed decisions for their clients.
20. Salesforce
Salesforce’s product videos and explainer videos are well-known for their effectiveness in showcasing the power and versatility of their CRM system. The videos clearly outline how the software can streamline sales processes, improve customer relationships, and boost productivity.
Support Your Sales Teams with Video
Sales videos aren’t just for customers—they’re also a powerful resource for supporting your internal sales team. Sales videos can be used for training, motivation, and ongoing education to ensure your team is always ready to succeed.
Whether it’s a motivational video to inspire your team, a sales training video to improve skills, or a personalized sales video to engage leads, incorporating video into your sales strategy ensures that your team has the tools they need to succeed.
Incorporating explainer videos, demo videos, brand videos, and product videos into your sales process will not only help your sales team perform better but also create more meaningful connections with customers.
