Introduction
In the competitive world of SaaS (Software as a Service), a compelling explainer video can be the game-changer that captures your audience’s attention and drives conversions. As SaaS companies continue to innovate and expand, the role of explainer videos has become more critical than ever. These videos not only simplify complex software but also communicate value propositions in a more engaging and digestible manner.
In this blog, we’ve curated 23 of the best SaaS explainer videos ever created. These videos are top-tier examples of how SaaS companies can leverage explainer videos to boost brand awareness, increase customer retention, and streamline their marketing efforts.
1. Slack Explainer Video
Slack’s explainer video is an iconic example of how to effectively communicate the value of a SaaS product. It emphasizes the collaboration tools that Slack offers and showcases how it can streamline communication within teams. The video is both engaging and informative, making it easy for potential customers to understand why Slack is a game-changer in team communication.
Why It Works:
- Focuses on the key features and benefits.
- Uses clear, concise messaging.
- Engaging animation and visuals.
2. Box Sign Explainer Video
Box Sign, a secure document signing platform, nails its explainer video by simplifying a typically complex legal process into something easy to understand and use. The video shows how signing documents online with Box Sign can be both secure and convenient, with a strong emphasis on the platform’s user-friendly interface.
Why It Works:
- Simple, easy-to-understand visuals.
- Focuses on solving a pain point.
- Clear call-to-action.
3. Hootsuite Explainer Video
Hootsuite’s explainer video masterfully demonstrates its social media management platform’s features. It uses animation to show how businesses can manage multiple social media accounts in one place, schedule posts, and monitor performance with ease. This video targets marketers and businesses looking to optimize their social media strategies.
Why It Works:
- Demonstrates the software in action.
- Highlights the benefits for businesses and marketers.
- Engaging animation and fast-paced visuals.
4. Pipedrive Explainer Video
Pipedrive’s explainer video stands out for its focus on simplifying the sales process. It demonstrates how CRM software can help sales teams track leads, manage pipelines, and close deals more effectively. The video uses storytelling to depict a salesperson’s daily journey, making it relatable and engaging.
Why It Works:
- Relatable and humanized storytelling.
- A clear focus on solving a specific problem.
- Easy-to-understand explanations.
5. Panorama9 Explainer Video
Panorama9 provides a cloud-based network monitoring solution, and its explainer video does an excellent job of simplifying complex IT concepts. The video uses dynamic visuals and smooth transitions to illustrate how businesses can monitor and manage their IT networks from one central platform.
Why It Works:
- Simplifies technical concepts.
- Uses dynamic visuals to maintain viewer interest.
- Clear demonstration of product value.
6. MixMax Explainer Video
MixMax offers a powerful email automation and productivity tool, and its explainer video brilliantly showcases its various features. By focusing on how the platform can help users boost productivity, the video speaks directly to busy professionals looking to streamline their communication.
Why It Works:
- Focuses on boosting productivity.
- Emphasizes ease of use and automation.
- Uses visuals to explain complex features simply.
7. BrightStores Explainer Video
BrightStores is a customizable online store platform that empowers businesses to sell branded merchandise. Their explainer video focuses on how users can easily set up and manage their online stores. The video uses engaging visuals to demonstrate the simplicity of using the platform.
Why It Works:
- Shows the platform in action.
- Focuses on key benefits like ease of use and customization.
- Professional and polished design.
8. Autodraw Explainer Video
Autodraw’s explainer video is a fun and quirky demonstration of their tool, which uses AI to turn rough sketches into clean drawings. The video highlights the tool’s creative potential and showcases how users can quickly generate high-quality drawings without any prior design experience.
Why It Works:
- Fun and light-hearted.
- Focuses on the unique value proposition (AI-powered drawing).
- Simple, clean visuals.
9. Grammarly Explainer Video
Grammarly’s explainer video is one of the best examples of how a SaaS company can use explainer videos to convey the benefits of a product in a straightforward yet compelling way. The video highlights how Grammarly improves writing by providing real-time grammar checks, suggestions, and enhancements, making it an indispensable tool for professionals, students, and writers alike.
Why It Works:
- Directly addresses the pain point of poor writing.
- Shows the value of real-time suggestions.
- Clear and easy-to-understand visuals.
10. Blackboard Explainer Video
Blackboard, a leading learning management system (LMS), uses its explainer video to illustrate how it supports educators and students in the digital classroom. The video highlights the user-friendly features of Blackboard, including assignment tracking, virtual classrooms, and course materials.
Why It Works:
- Focus on education and ease of use.
- Demonstrates real-life classroom scenarios.
- Relatable for both educators and students.
11. Google Calendar Explainer Video
Google Calendar’s explainer video effectively highlights the features of this free, cloud-based tool for scheduling and organizing events. It showcases how users can manage their appointments, set reminders, and sync across devices with ease.
Why It Works:
- Demonstrates simplicity and ease of use.
- Focuses on productivity and organization.
- Clear, concise messaging.
12. Zendesk Explainer Video
Zendesk’s explainer video offers a great example of how to highlight customer service solutions effectively. The video demonstrates how Zendesk’s platform helps businesses provide better support to their customers, offering everything from ticket management to live chat functionalities.
Why It Works:
- Focuses on customer service and support.
- Showcases key features in a relatable way.
- Clear call-to-action for businesses to sign up.
13. Mailchimp Explainer Video
Mailchimp is an email marketing platform, and its explainer video perfectly showcases how it simplifies the process of creating and sending email campaigns. The video emphasizes ease of use, automation, and performance tracking, making it ideal for small businesses and marketers.
Why It Works:
- Focus on ease of use for beginners.
- Demonstrates powerful automation features.
- Simple, engaging visuals.
14. Zoho One Explainer Video
Zoho One, an all-in-one business suite, uses its explainer video to showcase the 45+ integrated applications it offers for businesses of all sizes. The video is a great example of how SaaS companies can demonstrate the value of their extensive product offerings.
Why It Works:
- Shows the vast capabilities of the platform.
- Focuses on the integration of multiple tools.
- Clear and informative narration.
15. Adobe Explainer Video
Adobe’s explainer videos for its Creative Cloud suite do an exceptional job of showcasing how its tools empower creatives. The video highlights how different professionals, from photographers to designers, can benefit from Adobe’s products for their workflow.
Why It Works:
- Targets specific professional audiences.
- Engages users by showing creative potential.
- High-quality visuals and production.
16. Salesforce Explainer Video
Salesforce’s explainer video demonstrates how their CRM software can help businesses with sales, customer service, marketing, and more. It highlights the flexibility of Salesforce and how it can be tailored to fit different business needs.
Why It Works:
- Focuses on business outcomes and customization.
- Relatable for professionals in sales and marketing.
- Clear, actionable messaging.
17. LOGO.com Explainer Video
LOGO.com’s explainer video is designed to show how easy it is to create a logo using their platform. The video uses animation to showcase the logo creation process, making it accessible even for those with no design experience.
Why It Works:
- Simple and user-friendly.
- Focuses on the creative freedom users have.
- Engaging visuals.
18. Archilogic Explainer Video
Archilogic offers a platform that allows users to create 3D floor plans easily, and their explainer video highlights this unique selling point. The video is highly visual, showing how the platform can help architects and designers create realistic 3D models with minimal effort.
Why It Works:
- Visually engaging and interactive.
- Demonstrates how the platform works in real-time.
- Targeted towards professionals in design and architecture.
19. Service Credit Union Explainer Video
Service Credit Union’s explainer video simplifies how their services benefit members. Whether it’s through banking apps, loan management, or online account access, the video demonstrates the ease of banking with Service Credit Union.
Why It Works:
- Simple and to-the-point messaging.
- Focuses on customer satisfaction and convenience.
- Clear visuals and easy-to-understand language.
20. Sellfy Explainer Video
Sellfy’s explainer video targets entrepreneurs and creators, showing how they can sell products online with ease. The video emphasizes Sellfy’s easy-to-use platform for creating online stores, handling payments, and managing inventory.
Why It Works:
- Tailored to small business owners and creators.
- Focuses on the simplicity of setting up an online store.
- Effective call-to-action.
21. Sempad Explainer Video
Sempad provides a digital note-taking platform, and its explainer video showcases how students and professionals can organize their notes effectively. The video emphasizes key features such as cloud storage, cross-device syncing, and collaborative note-taking.
Why It Works:
- Targets students and professionals.
- Clear and direct explanation of features.
- Engaging and simple visuals.
22. SIFF Explainer Video
SIFF offers a unique service that helps people connect with experts across different industries. The explainer video showcases the ease of booking expert consultations and highlights the platform’s user-centric design.
Why It Works:
- Focus on convenience and expertise.
- Simple, user-friendly interface.
- Engages viewers with clear messaging.
23. Yesifi Explainer Video
Yesifi’s explainer video focuses on its platform for facilitating secure online transactions. The video effectively highlights the platform’s security features and how it ensures a smooth experience for users.
Why It Works:
- Emphasizes security and trust.
- Simple explanation of key features.
- High-quality visuals and professional design.
Final Thoughts
Explainer videos are an invaluable tool for effectively communicating your product’s benefits and capabilities in the competitive SaaS landscape. From simplifying complex technical concepts to engaging users with creative visuals, these 23 SaaS explainer videos have set the bar for how brands can communicate with their audiences. By taking inspiration from these top examples, you can create explainer videos that educate, engage, and convert potential customers.
