Introduction
In the competitive world of SaaS (Software as a Service), a compelling explainer video can be the game-changer that captures your audience’s attention and drives conversions. As SaaS companies continue to innovate and expand, the role of explainer videos has become more critical than ever. These videos not only simplify complex software but also communicate value propositions in a more engaging and digestible manner.
In this blog, we’ve curated the best SaaS explainer videos ever created. These videos are top-tier examples of how SaaS companies can leverage explainer videos to boost brand awareness, increase customer retention, and streamline their marketing efforts.
1. Slack Explainer Video
Slack’s explainer video is an iconic example of how to communicate the value of a SaaS product effectively. It emphasises the collaboration tools that Slack offers and showcases how it can streamline communication within teams. The video is both engaging and informative, making it easy for potential customers to understand why Slack is a game-changer in team communication.
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2. Box Sign Explainer Video
Box Sign, a secure document signing platform, nails its explainer video by simplifying a typically complex legal process into something easy to understand and use. The video shows how signing documents online with Box Sign can be both secure and convenient, with a strong emphasis on the platform’s user-friendly interface.
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3. Hootsuite Explainer Video
Hootsuite’s explainer video masterfully demonstrates the features of its social media management platform. It uses animation to show how businesses can manage multiple social media accounts in one place, schedule posts, and monitor performance with ease. This video targets marketers and businesses looking to optimise their social media strategies.
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4. Pipedrive Explainer Video
Pipedrive’s explainer video stands out for its focus on simplifying the sales process. It demonstrates how CRM software can help sales teams track leads, manage pipelines, and close deals more effectively. The video uses storytelling to depict a salesperson’s daily journey, making it relatable and engaging.
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5. MixMax Explainer Video
MixMax offers a powerful email automation and productivity tool, and its explainer video brilliantly showcases its various features. By focusing on how the platform can help users boost productivity, the video speaks directly to busy professionals looking to streamline their communication.
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6. BrightStores Explainer Video
BrightStores is a customizable online store platform that empowers businesses to sell branded merchandise. Their explainer video focuses on how users can easily set up and manage their online stores. The video uses engaging visuals to demonstrate the simplicity of using the platform.
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7. Autodraw Explainer Video
Autodraw’s explainer video is a fun and quirky demonstration of their tool, which uses AI to turn rough sketches into clean drawings. The video highlights the tool’s creative potential and showcases how users can quickly generate high-quality drawings without any prior design experience.
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8. Grammarly Explainer Video
Grammarly’s explainer video is one of the best examples of how a SaaS company can use explainer videos to convey the benefits of a product in a straightforward yet compelling way. The video highlights how Grammarly improves writing by providing real-time grammar checks, suggestions, and enhancements, making it an indispensable tool for professionals, students, and writers alike.
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9. Blackboard Explainer Video
Blackboard, a leading learning management system (LMS), uses its explainer video to illustrate how it supports educators and students in the digital classroom. The video highlights the user-friendly features of Blackboard, including assignment tracking, virtual classrooms, and course materials.
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10. Google Calendar App Explainer Video
Google Calendar’s explainer video effectively highlights the features of this free, cloud-based tool for scheduling and organising events. It showcases how users can manage their appointments, set reminders, and sync across devices with ease.
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11. Zendesk Explainer Video
Zendesk’s explainer video offers a great example of how to highlight customer service solutions effectively. The video demonstrates how Zendesk’s platform helps businesses provide better support to their customers, offering everything from ticket management to live chat functionalities.
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12. Mailchimp Explainer Video
Mailchimp is an email marketing platform, and its explainer video perfectly showcases how it simplifies the process of creating and sending email campaigns. The video emphasises ease of use, automation, and performance tracking, making it ideal for small businesses and marketers.
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13. Zoho One Explainer Video
Zoho One, an all-in-one business suite, uses its explainer video to showcase the 45+ integrated applications it offers for businesses of all sizes. The video is a great example of how SaaS companies can demonstrate the value of their extensive product offerings.
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Final Thoughts
Explainer videos aren’t just nice to have; they’re one of the best ways to clearly show what your SaaS product can do. Whether it’s breaking, we’ve shared proof that with the right approach, your video can do more than just explain. It can break down complex features or turn dry details into something fun and engaging. A great explainer video helps you connect with your audience powerfully.
The examples can inspire action.
Ready to create something that informs, engages, and converts?
Contact us today and let’s bring your SaaS story to life.
