Best Interactive Videos of All Time

Interactive videos have revolutionized the way audiences engage with content, providing a dynamic and immersive experience that traditional videos can’t match. As an explainer video production agency, Wenimate is excited to delve into the world of interactive videos. In this guide, we’ll explore the best interactive videos of all time, examples, and key insights into creating impactful interactive content. 

What is Interactive Video? 

Interactive videos are a form of digital content that allows viewers to interact with the video through various features such as branching scenarios, overlays, hotspots, and time triggers. Unlike traditional videos, interactive videos engage viewers actively, making the viewing experience more engaging and personalized. 

Branching 

Branching involves creating multiple storylines or outcomes within a video, allowing viewers to choose their path. This feature is commonly used in interactive storytelling and training videos to enhance engagement. For example, in a training video, branching can be used to simulate real-life scenarios where viewers make decisions and see the outcomes of their choices. This not only makes the content more engaging but also helps in better retention and understanding. 

In marketing, branching can be used to create personalized experiences for viewers. By allowing them to choose their path, you can tailor the content to their interests and needs. This personalization can lead to higher engagement and conversion rates. For instance, a car company could create an interactive video where viewers choose different features and customizations, leading to a personalized car recommendation at the end. 

Branching also allows for more complex and nuanced storytelling. It gives viewers a sense of agency and control over the narrative, making the experience more immersive and engaging. By offering multiple pathways and outcomes, branching can keep viewers engaged and encourage them to rewatch the video to explore different storylines. 

Overlays 

Overlays are additional layers of information or options that appear on the video screen. These can include text, images, buttons, or links that viewers can click to access more content or take specific actions. Overlays can be used to provide additional information, such as product details, pricing, or special offers, without disrupting the main video content. 

In educational videos, overlays can be used to provide supplementary information, quizzes, or interactive elements that reinforce learning. For example, an overlay could appear with additional information about a topic being discussed, or a quiz question that viewers can answer to test their knowledge. This makes the learning experience more engaging and interactive. 

Overlays can also be used to create interactive marketing campaigns. For example, a fashion brand could use overlays to allow viewers to click on different clothing items in a video to see more details, colours, and pricing. This creates a more interactive and engaging shopping experience, encouraging viewers to explore the products and make a purchase. 

Hotspots 

Hotspots are clickable areas within the video that trigger an action, such as displaying more information or navigating to a different scene. They add an element of interactivity that can guide viewers through the content. For example, in a product demo video, hotspots could be used to highlight and provide more information about specific features. 

Hotspots can also be used to create interactive tours or walkthroughs. For instance, in a real estate video, hotspots could be placeinon different areas of a house, allowing viewers to click and get more information or see different rooms. This provides a more immersive and engaging experience compared to a traditional video tour. 

Hotspots can enhance the viewer’s experience by providing additional context and information at specific points in the video. They can also be used to create interactive quizzes or assessments, where viewers click on hotspots to answer questions or complete tasks. This type of interactivity can increase engagement and retention of the content. 

Time Triggers 

Time triggers allow specific actions or changes to occur at predetermined points in the video. This can include displaying information, changing scenes, or prompting viewers to make a choice. Time triggers can be used to create a more dynamic and engaging viewing experience, ensuring that viewers remain engaged throughout the video. 

For example, in an interactive storytelling video, time triggers can be used to present viewers with choices at key moments, influencing the direction of the story. This keeps viewers engaged and invested in the content, as their decisions directly impact the outcome. In educational videos, time triggers can be used to present quizzes or interactive elements at key points, reinforcing learning and keeping viewers engaged. 

Time triggers can also be used to create interactive advertisements. For example, a video ad could use time triggers to display special offers or promotions at specific points, encouraging viewers to take action. This type of interactivity can increase engagement and conversion rates, making the video more effective. 

What’s so Great About Interactive Videos? 

Interactive videos offer several advantages that make them a powerful tool for marketers and educators alike. 

Increase in Online Sales and Brand Awareness 

Interactive videos can significantly boost online sales and brand awareness by providing an engaging and memorable experience. They allow brands to showcase products in a more interactive and personalized manner, leading to higher conversion rates. 

For example, a clothing brand could create an interactive video where viewers can click on different outfits to see more details, colours, and pricing. This not only engages viewers but also makes the shopping experience more interactive and enjoyable, leading to higher sales. 

Interactive videos also help in building brand awareness. By creating engaging and memorable content, brands can leave a lasting impression on viewers. For example, a travel company could create an interactive video showcasing different destinations, allowing viewers to click and explore various attractions, activities, and accommodations. This not only informs viewers about the offerings but also creates a memorable and engaging experience, increasing brand recall and awareness. 

Trackability 

One of the key benefits of interactive videos is their trackability. Unlike traditional videos, interactive videos can track viewer interactions, providing valuable data on user engagement and behaviour. This data can be used to optimize future content and marketing strategies. 

For example, you can track which branches viewers choose, which hotspots they click on, and how long they engage with different elements. This data can provide insights into viewer preferences and bbehaviour helping you tailor your content to better meet their needs. 

Interactive videos can also track viewer completion rates, drop-off points, and engagement levels. This information can be used to identify areas of improvement and optimize the video for better performance. For instance, if a large number of viewers drop off at a specific point, you can analyze that segment and make necessary adjustments to keep viewers engaged. 

Trackability also allows for more personalized content. By analyzing viewer interactions, you can create targeted videos that cater to specific interests and preferences. This personalization can enhance the viewer’s experience and increase engagement and conversion rates. 

Higher Viewer Engagement 

Interactive videos tend to have higher viewer engagement compared to traditional videos. The interactive elements keep viewers engaged and encourage them to spend more time with the content. This increased engagement can lead to better retention and understanding of the message. 

For example, an interactive video that allows viewers to make choices and influence the outcome can keep them engaged and invested in the content. This level of engagement is difficult to achieve with traditional videos. 

Interactive videos also provide a more immersive experience, capturing viewers’ attention and encouraging active participation. For instance, a fitness brand could create an interactive workout video where viewers can choose different exercises and routines based on their preferences. This personalized and interactive approach can lead to higher engagement and satisfaction. 

Higher engagement also translates to better brand recall and recognition. When viewers are actively involved in the content, they are more likely to remember the brand and its message. This can lead to increased brand loyalty and advocacy, as engaged viewers are more likely to share the content and recommend the brand to others. 

How to Create Interactive Videos? 

Creating interactive videos involves a combination of creativity, technical skills, and strategic planning. Here are some steps to guide you through the process: 

Define Your Objectives 

Start by identifying the goals of your interactive video. Are you aiming to educate, entertain, or drive sales? Your objectives will guide the content and structure of your video. 

For example, if your goal is to educate, you might focus on creating interactive elements that reinforce learning, such as quizzes and supplementary information. If your goal is to drive sales, you might focus on interactive elements that showcase product features and encourage viewers to make a purchase. 

Defining clear objectives will also help you measure the success of your interactive video. Set specific, measurable goals, such as increasing viewer engagement, boosting conversion rates, or improving brand awareness. These goals will guide your content creation and help you evaluate the effectiveness of your video. 

Storyboard Your Ideas 

Plan out the different elements and interactive features of your video through storyboarding. This will help you visualize the flow and ensure a cohesive narrative. Storyboarding allows you to map out the different branches, overlays, hotspots, and time triggers, ensuring that all elements work together seamlessly. 

For example, if you’re creating an interactive storytelling video, you can use storyboarding to plan out the different choices and outcomes, ensuring a smooth and engaging experience for viewers. Storyboarding also helps in identifying potential challenges and refining the content before production. 

A detailed storyboard will also serve as a blueprint for your production team, ensuring that everyone is aligned on the vision and execution of the interactive video. Include notes on transitions, interactive elements, and key points to ensure a seamless and cohesive final product. 

Choose the Right Tools   

Choosing the right tools will also ensure that your interactive video is accessible and compatible with different devices and platforms. Consider the features and capabilities of the software you choose, such as ease of use, customization options, and integration with other tools and systems. This will help you create a seamless and engaging interactive video experience for your audience. 

Create Engaging Content 

Develop high-quality content that is both informative and engaging. Use clear messaging, appealing visuals, and a compelling storyline to capture and maintain viewer attention. The content should align with your objectives and resonate with your target audience. 

For example, if you’re creating an interactive video for a fitness brand, focus on creating content that showcases different exercises, routines, and benefits. Use high-quality visuals and clear instructions to guide viewers through the workout. Incorporate interactive elements, such as branching to choose different workout plans or hotspots to get more information about specific exercises. 

Incorporate storytelling elements to make the content more engaging. Use relatable characters, scenarios, and narratives to draw viewers in and keep them interested. The goal is to create an immersive experience that captures the viewer’s attention and encourages them to interact with the content. 

Test and Optimize 

Before launching your interactive video, test it thoroughly to ensure all interactive elements work as intended. Gather feedback from test viewers and make any necessary adjustments. Testing allows you to identify and fix any technical issues, ensuring a smooth and seamless experience for viewers. 

For example, test the branching paths to ensure that all choices lead to the correct outcomes. Check the functionality of overlays and hotspots to ensure they appear at the right time and provide the intended information. Gather feedback on the overall user experience and make adjustments to improve engagement and usability. 

Optimization involves analyzing the performance of your interactive video and making data-driven decisions to improve it. Monitor key metrics, such as engagement rates, completion rates, and viewer feedback. Use this data to identify areas for improvement and make necessary adjustments to enhance the viewer experience. 

Promote Your Video 

Once your interactive video is ready, promote it across your marketing channels. Share it on social media, embed it on your website, and include it in email campaigns to maximize its reach. Promotion is key to driving traffic and engagement with your interactive video. 

For example, create teaser posts and share snippets of your interactive video on social media platforms like Instagram, Facebook, and Twitter. Use eye-catching visuals and compelling captions to attract viewers’ attention. Embed the full interactive video on your website and create dedicated landing pages to drive traffic. Include the interactive video in your email campaigns, encouraging subscribers to engage with the content. 

Collaborate with influencers and partners to amplify your reach. Partner with influencers in your industry to share the interactive video with their audience. This can help you reach a wider audience and increase engagement with your content. 

Best Interactive Video Examples 

Now, let’s dive into some of the best interactive videos of all time that have set a benchmark in the industry: 

1. Black Mirror: Bandersnatch 

“Black Mirror: Bandersnatch” is a groundbreaking interactive film by Netflix. It allows viewers to make decisions for the protagonist, leading to multiple possible endings. This interactive narrative provides a unique and immersive viewing experience, demonstrating the power of branching in storytelling. 

The film’s innovative approach and seamless integration of interactive elements have set a new standard for interactive storytelling. Viewers can make choices that impact the direction and outcome of the story, creating a personalized viewing experience. The success of “Bandersnatch” showcases how interactive videos can transform traditional storytelling into a more engaging and participatory experience. 

The complexity of the branching narrative in “Bandersnatch” required meticulous planning and execution. The filmmakers created a detailed storyboard to map out the different choices and outcomes, ensuring a cohesive and engaging experience for viewers. This level of interactivity kept viewers engaged and encouraged them to rewatch the film to explore different storylines. 

2. Major Lazer — Know No Better 

The music video for Major Lazer’s “Know No Better” offers an interactive experience where viewers can switch between the dream world and reality. This innovative approach keeps viewers engaged and enhances the storytelling through interactivity. 

In the video, viewers can toggle between different scenes by clicking on-screen prompts, allowing them to explore two parallel narratives. This creates a unique and immersive experience, as viewers are actively involved in the storytelling process. The “Know No Better” interactive video exemplifies how music videos can leverage interactivity to captivate audiences and provide a fresh, engaging experience. 

The seamless transition between the dream world and reality in the video required careful planning and execution. The filmmakers used interactive elements to guide viewers through the narrative, creating a dynamic and engaging experience. This innovative approach not only entertained viewers but also enhanced their connection to the music and the story. 

3. Ariel — Virtual Laundry 

Ariel’s “Virtual Laundry” campaign used interactive video to educate consumers about their products. Viewers could click on different hotspots to learn about various laundry challenges and solutions offered by Ariel. This educational approach effectively engaged the audience while promoting the brand. 

The video featured interactive elements that allowed viewers to explore different laundry scenarios and discover how Ariel products could solve common laundry problems. By providing a hands-on, interactive experience, Ariel was able to demonstrate the effectiveness of their products in a way that was both informative and engaging. This approach not only educated consumers but also increased brand awareness and product interest. 

The success of the “Virtual Laundry” campaign demonstrated the power of interactive videos in educating and engaging consumers. By providing an interactive and personalized experience, Ariel was able to connect with their audience in a meaningful way and drive interest in their products. 

4. Deloitte Recruiting Video 

Deloitte’s interactive recruiting video allows viewers to explore different career paths within the company. By making choices at various points in the video, viewers can learn more about the opportunities available and the company’s culture. This interactive approach makes the recruitment process more engaging and informative. 

The video featured interactive elements that allowed potential recruits to navigate different departments, explore job roles, and hear from current employees. This personalized experience provided valuable insights into Deloitte’s work environment and helped candidates determine if the company was the right fit for them. The interactive recruiting video exemplifies how companies can use interactivity to attract and engage top talent. 

The success of the Deloitte recruiting video highlighted the potential of interactive videos in recruitment and talent acquisition. By providing an engaging and informative experience, Deloitte was able to attract top talent and show its company culture uniquely and compellingly. 

5. Honda — The Other Side 

Honda’s “The Other Side” is a masterclass in interactive storytelling. Viewers can switch between two parallel storylines by pressing the “R” key, experiencing the duality of the protagonist’s life. This creative use of interactivity keeps viewers engaged and showcases Honda’s innovative spirit. 

The video featured two contrasting narratives: one depicting a mundane, everyday life and the other showcasing a thrilling, high-speed chase. By allowing viewers to switch between these narratives, Honda created a dynamic and immersive experience that highlighted the versatility and excitement of their vehicles. “The Other Side” is a prime example of how interactivity can be used to create compelling and memorable brand content. 

The innovative use of interactivity in “The Other Side” demonstrated Honda’s commitment to pushing the boundaries of storytelling and technology. By creating a dynamic and engaging experience, Honda was able to capture viewers’ attention and leave a lasting impression. 

6. Lifesaver 

“Lifesaver” is an interactive film designed to teach CPR. Viewers are placed in emergency scenarios and must make quick decisions to save a life. This interactive approach not only educates but also provides a realistic and engaging way to learn critical skills. 

The video featured interactive elements that allowed viewers to practice CPR techniques in real-time, making decisions and receiving feedback on their actions. This hands-on approach provided a more effective and engaging learning experience compared to traditional instructional videos. “Lifesaver” demonstrates how interactive videos can be used for educational purposes, providing practical training in a realistic and immersive environment. 

The success of “Lifesaver” highlighted the potential of interactive videos in education and training. By providing a realistic and engaging experience, the interactive film was able to effectively teach critical skills and increase knowledge retention. 

7. Coldplay — Ink 

Coldplay’s “Ink” music video is an interactive journey where viewers can choose the path of the protagonist. With multiple choices leading to different outcomes, this video offers a unique and personalized viewing experience, enhancing engagement with the song’s narrative. 

The video featured interactive elements that allowed viewers to make choices that influenced the direction of the story, creating a customized experience. This level of interactivity not only engaged viewers but also deepened their connection to the song and its message. “Ink” is a prime example of how music videos can use interactivity to create a more engaging and memorable experience for audiences. 

The success of “Ink” demonstrated the potential of interactive videos in the music industry. By providing a personalized and engaging experience, Coldplay was able to connect with their audience in a meaningful way and create a lasting impression. 

Final Thoughts 

Interactive videos are a powerful tool that can significantly enhance viewer engagement, boost brand awareness, and drive online sales. By incorporating elements like branching, overlays, hotspots, and time triggers, brands can create immersive and memorable experiences for their audience. 

Interactive videos represent the future of digital content, combining entertainment and education in a way that traditional videos cannot. By leveraging the power of interactivity, brands can create more engaging, memorable, and effective video content.