Doodle videos have become a powerful and popular tool for businesses looking to capture attention, simplify complex concepts, and engagingly communicate their brand message. Whether you’re launching a new product, explaining a service, or sharing a tutorial, doodle videos are a dynamic way to showcase your ideas in a fun and memorable format.
In this blog, we’ll explore 15 of the best doodle video examples for businesses that have successfully used this medium to engage their audience, explain concepts, and, ultimately, boost conversions. From explainer videos to brand stories, these examples demonstrate how doodle animation can take your marketing to the next level.
What is a Doodle Video?
A doodle video is an animated video in which illustrations are drawn in real-time, typically on a whiteboard or simple background. The animations are paired with a voice-over that explains a concept, story, or message. Doodle videos often use simple, hand-drawn graphics, creating a sense of being “live” and interactive. The combination of visual and auditory elements makes it an ideal format for explaining complex information in a way that’s easy to understand and engaging to watch.
This format of animated explainer video has grown in popularity due to its ability to simplify complex ideas, make information digestible, and keep the viewer’s attention. Doodle videos are especially useful in industries like tech, education, healthcare, and finance, where explaining difficult concepts or processes can be a challenge. The entertaining and approachable style helps break down barriers for audiences who might otherwise feel overwhelmed by technical or industry-specific jargon.
What Can a Doodle Video Do for Your Business?
Doodle videos offer businesses numerous benefits. Whether you’re creating a brand video, a product demo video, or an educational explainer, here’s how to doodle videos can help your business:
1. Increase Engagement
Doodle videos are inherently engaging. The hand-drawn illustrations are visually stimulating and provide a sense of novelty, which keeps viewers interested. The animation style allows for smooth transitions and dynamic changes, keeping the content fresh and exciting throughout.
Studies show that video content leads to higher engagement rates than text-based content. For example, people are 95% more likely to remember a message when it’s presented in video form, compared to only 10% when reading the same information in text. When paired with doodle animation, the potential for high engagement increases even further.
2. Simplify Complex Ideas
Doodle videos excel at simplifying complex concepts. The combination of visuals and narrative helps break down intricate ideas into digestible chunks. Whether you’re explaining a scientific process, a tech product, or a financial model, doodle videos can clarify challenging topics.
For businesses operating in industries that are traditionally hard to explain (like insurance, legal services, or healthcare), doodle animation is a game-changer. By simplifying your message, you can make it easier for your target audience to understand and connect with your product or service.
3. Boost Conversions
One of the key benefits of using doodle videos for marketing is that they can help drive conversions. A well-crafted doodle video can encourage viewers to take action, whether it’s making a purchase, signing up for a service, or simply contacting you for more information.
A call-to-action (CTA) is a critical part of any doodle video. Whether it’s directing viewers to your website, urging them to subscribe to your newsletter, or promoting a limited-time offer, a doodle video can guide your audience in a way that feels natural and compelling.
4. Build Brand Awareness and Trust
Doodle videos can help businesses build brand awareness by creatively telling a story. Custom doodles designed around your brand’s colours, logo, and style help create a unique and recognizable visual identity. When used consistently, doodle videos can become a powerful brand asset.
Trust is another important factor when it comes to business videos. By explaining your services or products through a clear and engaging doodle video, you build credibility with your audience. The transparency and simplicity offered by Doodle Animation make your brand seem more approachable and trustworthy.
5. Increase Social Media Reach
Social media platforms are perfect for sharing short and engaging video content. Doodle videos have a high shareability factor, and people are more likely to share videos that entertain and inform. Whether it’s a Facebook post, a tweet, or an Instagram story, animated explainer videos are incredibly effective at gaining traction on social media.
Doodle videos are easily tailored for different social media formats. For example, you can condense longer explainer videos into bite-sized clips for TikTok or Instagram Reels or create teaser snippets that spark curiosity.
15 Best Doodle Video Examples for Business
Let’s explore 15 amazing doodle video examples for business that show how companies from different industries have used doodle animations to convey their messages effectively.
1. MedVector by Wenimate
MedVector, a healthcare platform, uses doodle animation to explain complex medical concepts. The visual simplicity of the doodle animation makes difficult health topics easier to digest. This type of explainer video is perfect for industries like healthcare, where information overload can be overwhelming for the audience. MedVector’s doodle video uses a combination of humour and clear illustrations to communicate health-related ideas in a way that makes them easy to understand and remember.
2. Spigit by Wenimate
Spigit specializes in idea management, and their doodle video helps explain how their platform enables businesses to innovate more effectively. By visually representing the flow of ideas from conception to execution, this doodle video showcases the platform’s value proposition in a visually dynamic way. The doodle format reflects the creativity behind Spigit’s platform, making the content both engaging and on-brand.
3. Where Do Good Ideas Come From – Doodle Animation Video
This doodle video explores the concept of creativity and innovation. It dives deep into how great ideas emerge, drawing on the scientific research behind creativity. The visuals help bring the abstract concept of creative thinking to life. This type of video works particularly well for businesses in the tech or education sectors that want to inspire their audiences and spark new ideas.
4. Content 2020 Approach
This explainer video discusses the evolving landscape of content marketing and how businesses must adapt to succeed in the future. By breaking down complex trends in digital marketing with simple doodle animations, this video helps viewers understand the future direction of content strategy. The visuals are effective at conveying how businesses can integrate new technologies and approaches into their marketing efforts.
5. Stress, Neanderthals, and Us – Doodle Video Example
This doodle video uses humour and education to explain how stress affects humans, drawing on research from psychology and evolutionary biology. The playful doodles make the serious topic of stress more approachable, appealing to both business leaders and general audiences interested in mental health.
6. Customer Green
This video showcases a brand’s commitment to sustainability. It highlights how adopting green practices can enhance customer satisfaction and contribute to a better future. By simplifying the concepts of environmental responsibility, this doodle video appeals to businesses in the green energy and sustainability sectors.
7. Reinvent Your Print Production Operations
This B2B explainer video uses doodles to explain how a printing company can improve its operational processes. The video breaks down the steps of digitizing and optimizing print production in a simple, engaging format. Businesses in the manufacturing and logistics industries can benefit from this type of animated explainer video.
8. The 1-2-3 of Early COVID Testing
In this educational doodle video, viewers learn about the process of COVID testing, explained in clear steps. The video is informative yet simple, making a difficult and sensitive topic easier to understand. It’s a great example of how doodle videos can educate and inform during a crisis.
9. Demystifying Ocean Acidification
Environmental education is an area where doodle videos truly shine. This video explains ocean acidification and its impact on marine life in a way that’s accessible to the general public. The visuals make a complicated scientific issue engaging and memorable, encouraging people to take action.
10. Raising Her Voice
Focused on gender equality, this video uses doodles to communicate the importance of amplifying women’s voices in various industries. The video engages viewers emotionally and inspires action, promoting inclusivity in the workplace.
11. Beat Generals FL Studio Tutorials
This tutorial video for FL Studio, a popular music production software, uses doodles to break down complex music production concepts. It’s a perfect example of how animated explainer videos can simplify technical content, making it more accessible to beginner producers.
12. Biodiversity Explained
In this environmental explainer video, doodle animation helps simplify the concept of biodiversity, illustrating its importance to ecosystems. This video could be used by nonprofits, educational institutions, or government agencies aiming to raise awareness about environmental issues.
13. 23 and 1/2 Hours
This health-focused video uses doodles to explain the benefits of physical activity and how it prevents chronic diseases. The light-hearted, engaging style makes it relatable to a wide audience, especially for businesses in the health and wellness industry.
14. Banner Closed Loop Recycling
This video explains the concept of closed-loop recycling, using simple visuals to demonstrate how the process works. It’s perfect for businesses in the recycling industry or companies looking to adopt sustainable practices.
15. Oracle Warehouse Management Cloud
Oracle uses a doodle video to explain its cloud-based warehouse management software. The video illustrates how the system streamlines logistics, helping businesses optimize inventory management. It’s an effective way to explain complex software solutions in a user-friendly manner.
How Wenimate Can Help You with Your Doodle Animation Video
At Wenimate, we specialize in creating high-quality animated explainer videos, including doodle animations. Our team of skilled animators, scriptwriters, and designers work closely with clients to create custom videos that resonate with their target audience and meet their business goals.
Whether you need an engaging explainer video, a creative brand video, or a detailed product demo video, we can help you create something that stands out. We ensure that your video communicates your message, keeps your audience engaged, and drives conversions.
