Creating a professional and engaging explainer video doesn’t have to be a complicated, time-consuming process. One of the easiest ways to get started is by using pre-made explainer video templates. These templates allow businesses to quickly create high-quality videos with little experience in animation or video production. Whether you are new to animated content or just need a faster solution, template libraries provide you with ready-to-use designs that can be customized to fit your brand’s unique identity.
Why Use Explainer Video Templates?
Templates can save you time and money by providing you with an easy starting point. However, you still get the flexibility to adjust the content, style, and elements to match your business goals. Key benefits of using explainer video templates include:
- Cost-Effectiveness: Templates can reduce production costs significantly.
- Timesaving: Templates streamline the video-making process.
- Consistency: Pre-made templates maintain a high-quality standard while ensuring your branding is preserved.
- Easy Customization: Templates are designed to be user-friendly, allowing you to make simple changes, including adding your logo, altering the colour scheme, or modifying the messaging to suit your target audience.
Using a well-designed explainer video template allows businesses to create a professional-level video with little effort, helping to communicate their message quickly and effectively.
Animated Explainer Videos: The Power of Visual Storytelling
Animated explainer videos are one of the most effective forms of communication in today’s fast-paced digital landscape. These videos use visual storytelling to engage the audience, simplify complex ideas, and drive customer action. By blending animation with a compelling script, explainer videos captivate audiences in a way that other media cannot.
How Animated Explainer Videos Work An animated explainer video typically uses motion graphics, 2D or 3D animation, and engaging visuals to deliver a concise message. The visual component helps break down abstract ideas into easily digestible chunks, making the information more memorable and easier to understand.
By leveraging the creativity and flexibility that animation offers, you can represent your brand’s message more dynamically and appealingly compared to static images or text-heavy slides. These videos work well across various platforms, from websites and social media to presentations and email marketing campaigns.
6 Benefits of an Animated Explainer Video
Using animated explainer videos for your business can provide a multitude of advantages. Here are six core benefits that make explainer videos a must-have for your digital marketing strategy:
- Higher Engagement Rates Studies have shown that audiences are far more likely to engage with animated videos than with traditional, text-based content. According to research by HubSpot, 55% of people watch videos online every day, and 72% of customers prefer learning about a product or service through video rather than text.
- Increased Conversion Rates An explainer video can have a direct impact on conversion rates. When a business includes a video on its landing page, conversion rates increase by up to 80%, according to eye-tracking studies. By using animation to explain a product or service, businesses can effectively guide potential customers through the decision-making process and encourage them to take action.
- Cost-Effective Production Creating an animated explainer video is often much more affordable than shooting live-action videos. You don’t need expensive equipment or a large production crew to produce a high-quality animated video. Animated videos also don’t require actors or travel expenses, making them an excellent option for companies with a limited budget.
- Versatility and Flexibility Animated explainer videos are extremely versatile and can be used in multiple contexts, including social media ads, email marketing campaigns, websites, and even trade shows. Since animation can take any form, it can be tailored to your specific business needs, whether you are creating a 2D character animation or a more complex 3D visual.
- Improved Retention and Recall People tend to retain information better when it is presented visually. Animated explainer videos offer a unique combination of audio and visuals, which makes it easier for your audience to remember your message. Research by the Media Insight Project shows that people recall information from videos 95% more effectively than text alone.
- Easy to Share People love to share videos. A well-crafted explainer video can go viral, increasing brand exposure exponentially. The shareability of animated videos is one of their strongest points, especially when they are optimized for social media platforms like Facebook, Twitter, and Instagram.
Business Explainer Video: Create Custom Corporate Animation Now
A business explainer video is a fantastic way for companies to communicate their products, services, and values in a concise, engaging manner. With a custom corporate animation, your business can present its offerings in a way that aligns with your brand’s voice and aesthetic.
Why You Should Invest in a Custom Explainer Video While generic explainer videos can get the job done, a custom corporate animation gives your business a distinct edge. By tailoring the animation to your specific business goals, industry, and target audience, you create a video that feels more personal, engaging, and professional. Here are some reasons to consider investing in a custom explainer video:
- Tailored to Your Brand: Custom animation allows you to showcase your brand’s personality, style, and message, making your video stand out.
- Unique Storytelling: Custom videos offer the opportunity to tell your brand story in a unique way that resonates with your target audience.
- Better Alignment with Marketing Goals: Custom videos can be aligned with your larger business strategy, whether that’s lead generation, increasing sales, or building brand awareness.
- Long-Term Value: While custom videos may require a higher initial investment, they provide more value over time by connecting with your audience on a deeper level.
A business explainer video provides businesses with a memorable, impactful way to engage potential customers and clearly explain what they do in a format that’s easy to understand.
How To Create Free Animated Explainer Videos
You don’t always need to hire an expensive agency to create a quality animated explainer video. With the right tools, anyone can produce a professional-looking video, even with a limited budget.
Free Tools for Animated Explainer Videos Many online tools and platforms offer free versions of their animation software, making it easier than ever to create your explainer video:
- Powtoon: Powtoon allows you to create animated videos and presentations with a simple drag-and-drop interface.
- Animaker: With Animaker, you can create 2D and 3D animated explainer videos using pre-made templates or your designs.
- Renderforest: Renderforest provides an easy-to-use platform for creating videos, including explainer videos, with hundreds of customizable templates.
These free tools offer a variety of resources such as templates, music, sound effects, and animation features to help you get started. However, keep in mind that while these tools are user-friendly, creating high-quality videos still requires time, effort, and creativity.
Buy Explainer Videos That Inspire the Masses
Sometimes, the best way to ensure that your explainer video meets industry standards is by purchasing a professionally made video. Buying an explainer video can save you time and effort while ensuring that your brand gets a polished, high-quality product.
Why Invest in Professional Explainer Videos? Hiring experts to create your explainer video offers several benefits:
- Expertise: Professionals know how to create engaging scripts, compelling visuals, and impactful calls to action.
- High-Quality Production: When you invest in a professional explainer video, you’re guaranteed top-tier animation, sound design, and overall video production.
- Time Savings: Instead of spending hours learning to create your video, hiring an expert allows you to focus on other aspects of your business.
Professional explainer videos often lead to better results by leveraging their understanding of customer psychology and design principles.
4D Animated Explainer Videos: Is It Worth the Investment for Your Brand?
The future of video content is here, and 4D animated explainer videos are pushing the boundaries of what’s possible in digital marketing. But are 4D explainer videos worth the investment for your business?
Understanding 4D Animation 4D animation involves not just the typical 3D visuals but also incorporates interactive elements such as motion, sound, and sometimes even physical sensations (such as vibrations). This makes the experience more immersive and engaging.
While 4D animated explainer videos are exciting, they might not always be necessary for every business. Consider factors such as:
- Audience Preferences: Does your target market enjoy cutting-edge, immersive content?
- Budget: Producing 4D animated explainer videos can be expensive. Is it within your budget?
- Brand Relevance: Does 4D animation align with your brand’s voice and message, or does it come off as gimmicky?
For some brands, investing in 4D explainer videos can be an exciting way to stand out. However, it’s important to evaluate whether this high-tech option is a good fit for your business before committing.
Video Compression: Why Storage & Quality Matter
When it comes to explainer videos, storage and video quality are crucial. The larger the video file, the more difficult it becomes to upload and share, particularly on websites and social media. To combat this, video compression is an important tool for reducing file sizes without sacrificing quality.
Why Video Compression is Important
- Faster Loading Times: Compressed videos load faster, which improves the user experience and SEO ranking.
- Better Storage Management: Reducing file sizes saves storage space, making it easier to manage large video libraries.
- High-Quality Maintenance: With the right compression methods, you can reduce file size without compromising too much on video quality.
Tools like HandBrake and Adobe Media Encoder can help compress your videos without affecting their visual appeal.
