In today’s fast-paced, visual-first digital landscape, businesses and organizations are constantly looking for ways to communicate complex information in a quick and engaging manner. One of the most effective ways to do this is through animated infographic videos. These videos combine the power of data visualization, compelling animations, and storytelling to deliver messages in a format that’s both educational and entertaining. As the world of video marketing continues to evolve, animated infographics are becoming an increasingly popular choice for brands looking to make a strong impact.
In this blog post, we’ll take an in-depth look at animated infographic videos, explore why brands should incorporate them into their marketing strategies, and highlight the best examples from 2025. Let’s dive into this exciting form of content and discover how it can revolutionize your brand’s storytelling.
What is an Animated Infographic Video?
An animated infographic video is a visually dynamic representation of information, data, or ideas that uses animation to enhance engagement and comprehension. Unlike traditional static infographics, which rely on still images and text, animated infographics incorporate movement, transitions, and often sound, creating a more immersive experience. The key benefit of these videos is that they not only deliver information but also entertain, making them more memorable and shareable.
These videos can be used for a wide range of purposes, from explaining complex processes to showcasing statistical data or telling a story. By leveraging motion graphics—a technique that brings graphic elements to life—animated infographic videos can grab attention, simplify complicated concepts, and keep the audience engaged.
Why Must Brands Use Animated Infographic Videos?
Animated infographics have become an essential tool for brands due to several compelling reasons:
1. Enhancing Visual Appeal
In the digital age, where attention spans are shorter than ever, animated infographic videos provide an excellent way to capture and retain attention. By blending dynamic visuals with essential information, these videos can hold viewers’ focus far better than static images or text alone.
2. Simplifying Complex Information
Many products, services, or ideas are inherently complex. Animated infographics allow brands to break down these complexities into easy-to-understand, bite-sized chunks of information. Visual representation of data through motion graphics simplifies complex statistics, making them accessible to a broader audience.
3. Improved Engagement
Video content is proven to have a higher engagement rate than text-based content. According to studies, viewers are more likely to retain information from video content. By incorporating animated graphics and creative design elements, animated infographics hold the viewer’s attention and increase the likelihood of the content being shared.
4. Versatility Across Platforms
Animated infographic videos are incredibly versatile. Whether on a website, social media platform, or during a sales presentation, they work well across various channels. They can be used for online ads, explainer videos, promotional campaigns, and internal communications, making them a multifaceted marketing tool.
5. SEO Benefits
From an SEO perspective, videos are a great way to boost website rankings. Video content is favoured by search engines like Google, particularly when it comestoh keywords, transcripts, and optimized descriptions. Since animated infographics are engaging and shareable, they help improve website traffic, dwell time, and visibility in search results.
What Are the Types of Animated Infographic Videos?
Animated infographics come in various forms, each serving different purposes depending on the message being conveyed. Here are some of the most common types:
1. Informational Animated Infographics
These videos are designed to inform the audience about a specific topic, such as a new product launch, an important announcement, or a process. They focus on delivering key facts or data in a clear, concise, and visually appealing manner. Often, informational videos use a combination of text, icons, and motion graphics to keep the audience engaged while explaining complex concepts.
2. Comparative Animated Infographics
Comparative infographics present a side-by-side comparison of two or more items, services, or ideas. They help viewers understand differences and similarities by using visual elements like charts, graphs, or animated icons. These types of videos are particularly useful for showcasing product comparisons or explaining the advantages of one option over another.
3. Data Visualization Animated Infographics
Data-heavy content can be difficult to digest, but data visualization through animated infographics makes complex statistics much easier to understand. These videos incorporate animated charts, graphs, and figures to showcase trends, comparisons, and patterns. They can be used for market research, performance reports, or even social impact assessments.
4. Maps and Geographic Infographics
Geographical or location-based infographics are useful for showing spatial data, like sales distribution, travel routes, or global presence. Using animated maps, you can create dynamic, interactive experiences that showcase changes in location or movement over time. This is particularly useful for businesses operating in multiple regions or industries like logistics, tourism, and real estate.
5. How-To Animated Infographics
How-to or tutorial-style infographics guide viewers through processes step by step. Animated motion graphics are often used to depict the sequence of actions required to complete a task. These videos can range from teaching how to use a new software tool to demonstrating how a product works or explaining safety protocols.
6. List-Based Animated Infographics
List-based infographics break down information into digestible parts. These videos typically present a sequence of points, whether they’re tips, steps, or facts. Using engaging visuals and animations, list-based infographics allow brands to provide educational or informative content in a structured, easy-to-follow format.
7. Timeline Animated Infographics
Timelines are great for showcasing events, milestones, or historical events in chronological order. These types of infographics are particularly useful for presenting company histories, product development, or key project timelines. The visual nature of animated timelines ensures that viewers can easily follow the progression of events.
Important Tips to Keep in Mind When Making Animated Infographic Videos
Creating an effective animated infographic video takes more than just animation and data—it requires careful planning and design. Here are some tips to ensure your animated infographics are both informative and engaging:
1. Define Your Goal
Before starting the animation process, clarify the purpose of the video. Is it to educate, inform, promote, or persuade? Knowing your goal will guide the overall design, tone, and style of the video.
2. Keep It Simple
While it’s tempting to include a lot of data and details, less is often more. Keep the video concise, focusing on the most critical information. Use simple visuals and animations to illustrate your points without overwhelming the viewer.
3. Tell a Story
A good animated infographic should tell a story. Even if you’re presenting data, structure the information in a narrative format that draws viewers in. This helps to create a flow and make the content more memorable.
4. Use High-Quality Motion Graphics
The success of animated infographics heavily relies on motion graphics. Make sure the animations are smooth, relevant, and visually appealing. Avoid overloading the video with too many flashy animations that may detract from the message.
5. Choose a Consistent Design Style
Maintain a consistent design throughout the video, from colour schemes to fonts and iconography. Consistency helps the viewer focus on the message rather than getting distracted by inconsistent design elements.
6. Incorporate a Clear Call-to-Action
An animated infographic video should include a clear CTA to guide viewers on what to do next. Whether it’s signing up for a newsletter, learning more about your product, or sharing the video, your CTA should be simple and easy to follow.
Best Animated Infographic Videos in 2025
To inspire your next animated infographic video, let’s take a look at some of the best examples of animated infographics created in 2025.
1. Solea – Big Deal
Solea’s animated infographic video explains the significance of a major deal and its impact on the company. The video uses dynamic animations and engaging visuals to break down complex financial data, making it accessible to a broader audience.
2. Webflow – Welcome to the Age of No-Code
Webflow’s video is a perfect example of a motion graphic-driven animated infographic. It demonstrates the ease of building websites with Webflow’s no-code platform, making the process seem simple and approachable through step-by-step animations.
3. WWF – Change the Way You Think About Food
The World Wildlife Fund uses an animated infographic to convey the environmental impact of food production. Through vibrant graphics and seamless animations, this video encourages viewers to consider sustainability in their food choices.
4. Fruit of the Loom – The Tuck Effect
Fruit of the Loom’s video highlights how their products are designed for comfort. The animation visually demonstrates the impact of the “tuck effect” on daily wear, showing how the brand’s products improve the wearer’s experience.
5. Hulamin – Aluminium Foil Packaging Company
This animated infographic explains the process of manufacturing aluminium foil and its applications in packaging. The video incorporates clear visuals and data to show the benefits of using this sustainable material in packaging.
6. Vucko – The Power of Like
Vucko’s animated infographic explores the impact of social media engagement, specifically the power of a “like” on platforms. Through engaging animations and bold graphics, the video breaks down the psychological and social impact of online interactions.
7. Slack – Work, Simplified
Slack’s animated infographic demonstrates how the app simplifies workplace communication. Using fun and interactive animations, the video explains how Slack integrates with other tools and enhances team collaboration.
8. OpenMind – Chronology of the Universe
OpenMind uses a stunning timeline-based animated infographic to explain the chronology of the universe. This cosmic journey through time helps viewers understand complex astronomical data in an engaging, visual format.
9. SAP – Innovations
SAP’s animated infographic video highlights its technological innovations. The video incorporates high-quality motion graphics to showcase the brand’s products and services while focusing on data-driven storytelling.
10. BNY Mellon – The Moments
BNY Mellon’s video is a great example of how animated infographics can be used in the financial sector. The video uses powerful motion graphics to explain key moments in the financial world and how they shape the economy.
11. World Economic Forum – What is Big Data?
This animated infographic video explains the concept of Big Data, its significance, and its application in various industries. Through easy-to-follow animations and visuals, the video simplifies a complex topic for the general audience.
12. AT&T – Cargo View
AT&T’s video highlights their cargo tracking service through a detailed motion graphic animation. The video illustrates how their technology can track cargo ireal timeme, improving supply chain efficiency.
13. IADB – The Little Mathematician
The Inter-American Development Bank uses an animated infographic to explain the importance of mathematics in solving global issues. The video uses a combination of animated characters and engaging visuals to tell a compelling story.
14. Vucko – Originality
In this video, Vucko explores the concept of originality in design and creativity. The animation uses vibrant motion graphics to highlight how originality can drive innovation and change.
15. Kurzgesagt – Loneliness
Kurzgesagt’s animated infographic on loneliness is a visually striking and emotionally impactful video that delves into the psychological and societal effects of loneliness. Through thoughtful design and animation, it brings attention to an important topic.
