In 2025, explainer and brand videos have become essential marketing tools for startups. These videos are an effective way to break down complex ideas, showcase innovative products, and connect with potential customers in an engaging and informative way. As a leading explainer video production agency, Wenimate specializes in crafting videos that highlight your brand, products, and services effectively. This blog dives into 10 of the most captivating startup explainer and brand videos of 2025 and the key takeaways you can apply to your video strategy. Whether you’re launching a product, explaining a service, or telling your brand story, these videos provide valuable lessons for creating impactful content.
1. Sensei Explainer Video for Startup
Sensei’s explainer video is a great example of how to simplify a complex product for an audience that might not be familiar with the concept. The video uses minimalistic animation and a straightforward approach to demonstrate how the product works, making it easy for viewers to follow. Sensei focuses on a key message — making learning and educational tools accessible and understandable for all. The tone is friendly and welcoming, which helps the viewer connect with the product on an emotional level.
Takeaways for Your Video:
- Keep it simple: Simplify complex ideas. Use minimal design and visuals that support your message rather than distract from it.
- Relatable characters and scenarios: Incorporate relatable scenarios or characters to connect with your audience emotionally.
- Brand consistency: Use consistent colours, fonts, and voiceovers that align with your brand’s identity.
Sensei’s video is highly effective because it communicates the value of the product in a straightforward and approachable manner without overwhelming viewers.
2. What is ClickUp?
ClickUp’s explainer video brilliantly explains a productivity software tool in under 90 seconds. The video uses dynamic animations, simple graphics, and a clear voiceover to break down how the platform helps businesses streamline their processes. The focus is on efficiency and how ClickUp simplifies workflow management, making it easier for teams to collaborate and get work done.
Takeaways for Your Video:
- Focus on pain points: Start by addressing the problems your product solves to create immediate relevance.
- Demonstrate product value: Use visuals to highlight your product’s key features and functionality.
- Keep it short and sweet: Deliver your message concisely to keep the audience engaged.
ClickUp’s video is a perfect example of delivering a product’s benefits engagingly while ensuring clarity and impact.
3. Flockngo Makes Group Experiences EASY
Flockngo’s explainer video is a fun and energetic piece that introduces their service for organizing group experiences, whether for events or activities. The video uses colourful animations and relatable characters to demonstrate how Flockngo simplifies group planning. The message is clear — the product saves time and reduces the stress involved in coordinating group events, allowing users to focus on enjoying the experience instead.
Takeaways for Your Video:
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- Use vibrant visuals: Bright colours and playful animations make the video more engaging.
- Relatable use cases: Highlight common problems your product solves to connect with your target audience.
- Highlight user experience: Showcase how seamless and easy to use your product is.
Flockngo’s video effectively taps into emotions, positioning its service as a stress-free solution for group activities.
4. Order in Chaos with Arm Tech Startup Video
Arm Tech’s explainer video uses dynamic motion graphics and smooth transitions to illustrate how their solutions bring order to chaotic tech infrastructure management. The visuals emphasize how their platform helps companies streamline operations, improve efficiency, and reduce errors.
Takeaways for Your Video:
- Narrative storytelling: Present a problem, then show how your product solves it.
- Visually impactful design: Use motion graphics to create a dynamic and engaging visual experience.
- Address pain points clearly: Highlight the urgency and necessity of your solution.
Arm Tech’s video showcases how their platform transforms chaos into an organized, streamlined process.
5. How to Grow Your International Team with Remote
Remote’s explainer video effectively addresses the challenges of building an international team and showcases how their platform helps businesses navigate hiring, onboarding, and managing remote employees across borders. The video uses real-world scenarios to make the benefits of Remote’s services clear and relatable.
Takeaways for Your Video:
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- Show real-world applications: Demonstrate how your product works in practical scenarios.
- Clear messaging: Avoid overloading the viewer with too much information.
- Professional tone: For B2B products, use a tone that conveys expertise and reliability.
Remote’s explainer video positions the company as an authority in global team management through its clear and professional approach.
6. Firstbase.io — Great Founders Are Everywhere
Firstbase.io’s explainer video speaks directly to entrepreneurs, positioning the company as an enabler of global startups. The video showcases how Firstbase.io simplifies incorporating a business, accessing global banking, and building a company from anywhere. The vibrant visuals and energetic tone capture the excitement of entrepreneurship.
Takeaways for Your Video:
- Appeal to aspirations: Position your product as a tool to achieve your audience’s dreams.
- Showcase accessibility: Highlight how your product is inclusive and easy to use globally.
- Engage with enthusiasm: Use energetic visuals and tone to excite your audience.
Firstbase.io’s video inspires viewers while effectively demonstrating the value of their service.
7. Beseda Chat | Startup Explainer
Beseda’s chat-based explainer video highlights how their service facilitates customer communication. The visuals are clean, and the messaging is direct, emphasizing the platform’s convenience and value for managing customer interactions.
Takeaways for Your Video:
- Focus on convenience: Highlight how your product simplifies life for users.
- Clear messaging: Keep the message simple and focus on the key benefits.
- Highlight customer experience: Showcase how your product enhances the user’s journey.
Beseda’s video effectively communicates how their platform improves communication and service quality.
8. Outgo | Startup Launch Video
Outgo’s launch video introduces their product with a clean, modern design. It demonstrates how Outgo helps users manage expenses while travelling. The friendly tone and visuals effectively showcase the product’s functionality and uniqueness.
Takeaways for Your Video:
- Introduce the problem early: Show the problem your product solves, then present the solution.
- Create anticipation: Build excitement for your product launch by teasing its benefits.
- Clear differentiation: Highlight what sets your product apart from competitors.
Outgo’s video builds excitement while communicating the product’s value.
9. Blinkist | Startup Video
Blinkist’s explainer video presents their product in a fun and engaging way. It explains how Blinkist condenses nonfiction books into bite-sized summaries, allowing users to consume valuable knowledge quickly. The visuals are dynamic and colourful, and the message is concise.
Takeaways for Your Video:
- Focus on convenience and value: Show how your product makes life easier for users.
- Use dynamic visuals: Engage your audience with exciting and colourful visuals.
- Be concise: Ensure the viewer quickly understands your product’s purpose and benefits.
Blinkist’s video combines entertainment and information effectively, making it a standout example.
10. 10 Great Startup Explainer and Brand Videos: 2025 Edition
This section compiles best practices from all the examples to showcase how successful startup examples and brand videos will be created in 2025. These videos are impactful, engaging, and informative, using dynamic visuals, storytelling, and clear messaging to capture attention.
Takeaways for Your Video:
- Combine creativity and clarity: Balance unique visuals with an easy-to-understand message.
- Focus on your USP: Highlight what makes your product stand out.
- End with a CTA: Include a call-to-action guiding viewers on what to do next.
Conclusion
In 2025, explainer and brand videos remain among the most effective tools for startups to engage and educate their audience. Whether you’re introducing a product, explaining a service, or sharing your brand’s story, these videos provide a dynamic way to communicate your message clearly and concisely. By learning from these 10 great examples, you can create a memorable and effective video that resonates with your audience and drives results.
