Video has quickly become a dominant force in digital marketing due to its ability to connect with audiences on a deeper level than traditional content. From creating excellent product experiences to facilitating customer acquisition, the potential of video is limitless, and there are numerous marketing goals that video will help you achieve. As an explainer video production agency, you know that businesses and marketers use videos in a variety of ways across multiple channels. Whether it’s through Google advertising videos, promoting YouTube videos with Google ads, or focusing on YouTube goals and objectives, video content is a versatile and powerful tool for growth.
Recently, we surveyed some of our clients to better understand why they use video and what challenges they hoped to solve through this medium. Their responses revealed that many of their marketing strategies revolve around achieving business growth and enhancing their overall marketing efforts. From x10 marketing principles to the production of Career Videos, video is helping brands achieve their marketing goals in significant ways.
Here are the top 10 marketing goals that businesses can accomplish with video:
- Building brand awareness
- Showing products in action
- Customer education
- Entering a new market
- Proving social proof
- Highlighting product use cases
- Remarketing ads
- Defining their brand with powerful stories
- Creating a sales engine
- Creating content across the marketing funnel
In this blog, we’ll explore these 10 marketing goals in depth, examining why they are critical for business growth and how your explainer video production agency can help your clients achieve them through video content.
Goal 1: Building Brand Awareness
Building brand awareness is one of the top priorities for businesses looking to make a mark in their industry. Video is the perfect medium for this because it allows brands to convey their message in a compelling, memorable, and visually engaging way.
With an explainer video, companies can introduce themselves, share their mission, and give their audience a sense of what makes them unique. Videos are highly shareable, making them ideal for increasing visibility on social media platforms like YouTube, Facebook, and Instagram. Additionally, video content helps improve SEO, making it easier for potential customers to find businesses through search engines.
Using tools like Google advertising video allows companies to target specific demographics, putting their videos in front of the right audience. By leveraging YouTube’s goals and objectives, brands can track how well their video is performing and make adjustments as necessary.
How to Achieve Brand Awareness:
- Create short, engaging explainer videos that memorably introduce your brand.
- Use Google ads to target the right audience and boost visibility.
- Promote videos on platforms like YouTube and track performance with YouTube goals and objectives.
Goal 2: Showing Products in Action
One of the best ways to market a product is by showing it in action. Explainer videos are ideal for demonstrating the features and benefits of a product, providing a clear visual representation that goes beyond static images or text descriptions.
Videos can help potential customers see exactly how a product works, addressing any concerns they may have before purchasing. By promoting product demo videos through platforms like YouTube and Google ads, businesses can reach a wider audience and give them a more comprehensive understanding of what the product offers.
How to Showcase Products:
- Create product demonstration videos that highlight key features.
- Promote the videos using Google ads and target audiences through relevant keywords.
- Use YouTube goals and objectives to assess the success of your video campaigns.
Goal 3: Customer Education
Educating customers is a crucial aspect of building long-term relationships and establishing trust. Video content, especially explainer videos, simplifies complex topics and helps audiences understand how a product or service can solve their problems.
Your agency can create how-to videos, tutorials, or product walkthroughs that break down challenging concepts and guide customers through various processes. Educational videos can be an integral part of a business’s overall content marketing strategy, giving them a platform to provide value to their audience while subtly promoting their offerings.
Educational content is also perfect for boosting search engine visibility. By incorporating SEO best practices and running Google advertising video campaigns, businesses can ensure that their educational videos reach the right audience.
How to Educate Customers:
- Develop how-to videos or tutorials that address common customer questions or concerns.
- Leverage Google ads to promote educational content and increase its reach.
- Incorporate YouTube goals and objectives to measure video engagement and effectiveness.
Goal 4: Entering a New Market
When businesses are entering new markets, video can help them make a strong first impression. Launching a new product or service in an unfamiliar market can be challenging, but explainer videos make it easier for brands to introduce themselves and demonstrate the value they bring.
By running promote YouTube videos with Google ads campaigns, companies can reach targeted audiences within their new market, building awareness and sparking interest in their offerings. Video content can also help establish trust with new audiences, allowing businesses to position themselves as credible and reliable in the market.
How to Enter New Markets:
- Create introductory explainer videos that explain your product or service to a new audience.
- Use Google advertising videos to reach potential customers in your target market.
- Track campaign success using YouTube goals and objectives to adjust strategy as needed.
Goal 5: Proving Social Proof
In today’s digital age, social proof plays a significant role in influencing purchase decisions. Potential customers are more likely to trust a brand that has been endorsed by others, whether through testimonials, reviews, or case studies.
Video testimonials, customer success stories, and case study videos are incredibly powerful tools for providing social proof. These videos demonstrate real-life results and satisfied customers, building trust and credibility with potential buyers. By integrating x10 marketing principles, businesses can amplify the impact of their social proof videos, ensuring they resonate with their audience.
How to Showcase Social Proof:
- Create video testimonials or case studies featuring satisfied customers.
- Promote these videos through Google ads to reach a broader audience.
- Measure the effectiveness of social proof videos using YouTube goals and objectives.
Goal 6: Highlighting Product Use Cases
Highlighting product use cases through video is an excellent way to showcase versatility and demonstrate value across different scenarios. Whether it’s a product that has multiple applications or a service that can be tailored to different industries, explainer videos can help businesses clearly illustrate the various ways their offerings can be utilized.
These videos can serve as powerful tools for convincing potential buyers who may not initially see how the product can meet their specific needs. By running Google advertising video campaigns, businesses can target specific audiences based on industry, job title, or other demographic factors, ensuring their video reaches the right viewers.
How to Highlight Product Use Cases:
- Develop explainer videos that focus on different use cases for your product.
- Use Google ads to target niche audiences and drive engagement with your videos.
- Track performance using YouTube goals and objectives to refine your strategy.
Goal 7: Remarketing Ads
Remarketing ads are a highly effective way to re-engage potential customers who have already interacted with your brand but have not yet made a purchase. Video remarketing ads on platforms like YouTube or through Google ads can remind viewers of products they showed interest in, guiding them back to your website to complete their purchase.
Video remarketing is especially effective because it allows businesses to deliver personalized content based on the user’s previous interactions. By using remarketing strategies, brands can stay top-of-mind and increase their chances of converting leads into customers.
How to Use Remarketing Ads:
- Create personalized remarketing videos that address the specific interests of potential customers.
- Use Google ads and YouTube ads to retarget users who have engaged with your brand before.
- Monitor engagement using YouTube goals and objectives to optimize your campaigns.
Goal 8: Defining Themselves Through Powerful Stories
Every brand has a story, and video is the perfect medium for sharing it. Whether it’s the origin story of the business, a behind-the-scenes look at how products are made, or the values that drive the company, storytelling through video helps brands connect with their audience on a deeper level.
Storytelling videos humanize a brand, allowing audiences to relate to its mission and vision. As an explainer video production agency, you can help businesses create compelling narratives that resonate with viewers, establishing a strong emotional connection. Promoting these videos through Google ads and YouTube helps brands reach a wider audience, ensuring their story is heard.
How to Tell Powerful Stories:
- Develop brand storytelling videos that showcase your company’s mission, vision, and values.
- Use Google advertising videos to increase visibility and reach new audiences.
- Measure the impact of storytelling videos with YouTube goals and objectives to improve engagement.
Goal 9: Creating a Sales Engine
Video can be a powerful tool for creating a sales engine that continuously drives conversions. By creating a series of explainer videos, product demos, and testimonial videos, businesses can guide potential customers through every stage of the sales funnel, from awareness to purchase.
Your explainer video production agency can help clients develop a content strategy that aligns with their sales goals, ensuring that each video serves a specific purpose in the customer journey. By promoting these videos with Google advertising video campaigns and tracking performance with YouTube goals and objectives, businesses can optimize their video content for maximum conversions.
How to Build a Sales Engine with Video:
- Create a series of explainer videos that guide customers through the sales funnel.
- Use Google ads to target the right audience and increase conversions.
- Track the success of your sales engine with YouTube goals and objectives.
Goal 10: Creating Content Across the Marketing Funnel
Video content is versatile enough to be used at every stage of the marketing funnel, from brand awareness at the top to lead nurturing and conversions at the bottom. By creating videos that align with each stage of the funnel, businesses can provide value to their audience at every touchpoint.
For example, explainer videos and product demo videos are perfect for the awareness stage, while case study videos and testimonials work well for the decision stage. With the help of Google advertising video campaigns, businesses can ensure that their videos reach the right audience at the right time, driving engagement and conversions.
How to Create Funnel Content:
- Develop a content strategy that includes videos for every marketing funnel stage.
- Use Google ads to promote each video and reach audiences at the right stage of the funnel.
- Track performance using YouTube goals and objectives to optimize your content strategy.
