Explainer videos have become one of the most popular ways to grab attention and clearly explain your message. Whether you’re promoting a product, service, or idea, animated videos are a fun and engaging way to connect with your audience. But if you’re new to the world of animated videos, you might be wondering—what’s the price tag? Well, the cost can vary, depending on factors like the animation style, video length, and the team working behind the scenes.
At Wenimate, we understand the value of a well-crafted explainer video, and we offer packages that work for various budgets, all while ensuring high-quality results. Typically, explainer videos can range from $99 to $699 (or more), depending on the complexity of your project. Let’s break down the key factors that affect pricing and help you find the right option for your business.
So, What Really Affects Explainer Video Costs?
There are a few things that impact the price of an explainer video. Understanding these factors will help you make a smarter decision when choosing the right package for your needs.
1. Animation Style: The Heart of Your Video’s Personality
The style of animation you choose plays a big role in determining your video’s cost. Different styles offer different experiences, so here’s a quick look at your options:
2D Motion Graphics
2D motion graphics are sleek, simple, and effective. They involve flat designs and text animations, which help you get straight to the point. This style is perfect if you’re looking for a straightforward explainer video that doesn’t overwhelm your audience with complex visuals.
For example, tech startups or service-based businesses often go for 2D motion graphics because they’re easy to follow and don’t need to be overly complicated. Think of a banking app video showing how to transfer money or a fitness app breaking down a workout routine. These types of videos are clean, simple, and get the message across quickly.
Character Animation
If you want to bring a little more personality to your video, character animation is the way to go. This style lets you create animated characters that tell your story and engage with the audience. Though it costs a bit more than 2D motion graphics, it brings a sense of relatability and engagement that makes the message feel more personal.
For example, a health and wellness brand might use character animation to show a character using their products or services. It makes the experience more relatable and personal, allowing customers to connect better with the story being told.
Want something that pops and feels cutting-edge? 3D animation is the most dynamic and visually striking option. This style works well for businesses that want to showcase complex products or ideas, such as high-tech gadgets, virtual tours, or 3D visualisations of physical products.
For instance, a company that sells drones might use 3D animation to show the drone in action, demonstrating its features and capabilities in a visually impressive way. Although this style is pricier, it’s perfect for businesses aiming to make a big impact with their videos.
2. Video Length: Short and Sweet vs. Deep Dive
The length of your video will also impact the cost. Shorter videos, like 30-second ones, are generally easier to produce and cost less, as they take less time to animate and script. On the flip side, longer videos—let’s say 2 minutes or more—are more expensive since they require more time for scripting, animation, and editing.
For example, a 30-second video explaining a new app feature might not take as long to produce as a 3-minute video detailing the product’s benefits and how it works. While shorter videos are great for quick explanations, longer videos are better when you need to explain something more complex. It’s about balancing how much detail you want to convey to your budget.
3. Script and Storyboard Complexity: The Details Matter
When it comes to scripting and storyboarding, complexity matters. A more complicated script with detailed visuals will take longer to develop and animate, driving up the cost. For example, if your video needs custom illustrations, special effects, or multiple characters, you should expect to pay more.
Let’s say you want to create a video explaining how your SaaS product works. If the script involves multiple steps with detailed graphics or animations showing real-time data, that will take extra time to produce. In contrast, a basic video with just a few text animations and simple illustrations would be quicker and less expensive to create.
4. Production Team Size: More Hands-on Deck, More Cost
The more people involved in the production process, the higher the cost. Larger videos require a bigger team—scriptwriters, storyboard artists, animators, sound designers, and voiceover artists. The complexity of your video determines how many specialists will be involved.
For example, the Premium Package, with all its fancy features, might require a team of animators, illustrators, and sound designers to work closely together. The more specialists needed, the more you can expect to pay for the production.
Explainer Video Pricing Breakdown: What’s Included in Each Package?
At Wenimate, we offer a variety of explainer video packages to suit businesses with different budgets. Let’s break down what each package includes and how you can choose the right one for your business.
How to Estimate Your Explainer Video Cost: Use a Free Video Cost Calculator
Before diving into a full explainer video project, it’s helpful to get an idea of what the cost might be. Some agencies or websites offer free video cost calculators that can give you a rough estimate based on factors like video length, animation style, and complexity.
These calculators typically ask you to provide some basic details about your video project, such as
- Video length (e.g., 30 seconds, 60 seconds, or longer)
- Character animation, Whiteboard animation, Motion graphics, Artistic
- Script and storyboard complexity (simple or detailed)
- Additional features (voiceover, custom illustrations, sound design, etc.)
By inputting this information, you’ll receive an estimated cost range, helping you determine if the project fits within your budget.
While these calculators are great for providing an initial idea, it’s important to remember that they are just estimates. The final cost may vary based on specific needs, revisions, and the unique aspects of your brand.
1. Lite Package: Starting at $99
Our Lite Package is designed for businesses that want a professional video without breaking the bank. This package includes:
- Concept Development and Scriptwriting: We’ll craft a script that reflects your brand and message, ensuring it’s clear, concise, and engaging.
- Custom Illustrations: We don’t use stock graphics. Everything is custom designed for your brand, keeping your visuals fresh and original.
- Motion Graphics Animation: This style uses simple yet powerful animations to convey your message effectively.
- Professional Voiceover (if needed): We’ll add a voiceover that matches the tone and vibe of your brand.
- Music and Sound Effects: Background music and sound effects are added to enhance the viewer experience and keep them engaged.
This package is perfect for businesses looking for a quality video without a hefty price tag.
2. Growth Package: Starting at $599
The Growth Package offers more features and enhanced visuals for businesses seeking a higher production value. It includes:
- Character Animation: We’ll bring animated characters into the mix, making your video more relatable and engaging.
- Detailed Storyboard and Conceptualization: We’ll spend more time planning, ensuring the video flows smoothly from start to finish.
- Enhanced Animation Techniques: Advanced motion graphics and effects will be used to add depth and visual interest.
- Custom Backgrounds and Scenes: These unique visuals help create a cohesive narrative for your video.
This package is great if you want a more dynamic explainer video that offers a higher production value without going all in on a premium option.
3. Advance Package: Starting at $699
For businesses that want a high-end, visually impressive explainer video, the Advance Package is the way to go. It includes:
- Frame-by-Frame Character Animation: This allows for more detailed, lifelike character movements, which gives the video a polished, professional look.
- 2D & 3D Animated Graphics: Combining 2D and 3D techniques gives your video a dynamic, visually captivating feel.
- High-Quality Custom Illustrations: Every visual element will be custom designed to fit your brand’s identity and communicate your message effectively.
- Extended Production Time: Since this package involves more advanced techniques, production takes between 6 and 12 weeks to ensure everything is top-notch.
- Comprehensive Sound Design: We’ll provide custom music, sound effects, and voiceover to ensure your video feels complete and immersive.
This package is ideal for businesses looking to make a huge impact with a standout, high-quality video.
The Explainer Video Production Process: What to Expect
We know that the production process can feel overwhelming, so let’s walk through the steps so you can know exactly what to expect. Here’s a breakdown of the process we follow at Wenimate:
Step 1: Concept Development and Scriptwriting
We start by getting to know your business. What is your message? Who is your target audience? With this info, we create a script that aligns with your brand and goals. Once the script is drafted, we’ll share it with you for feedback and revisions to ensure it’s exactly what you need.
Step 2: Storyboard Creation
Once the script is locked in, we move on to the storyboard. This is where we map out the key scenes and visual flow of the video. You’ll have a chance to review the storyboard and suggest any changes before we move forward.
Step 3: Finalizing Graphics and Characters
After the storyboard is approved, we create the final custom illustrations and characters that will be used in the animation. We make sure the designs align with your brand’s personality and style.
Step 4: Animation
Next, we bring everything to life. Whether it’s 2D motion graphics or frame-by-frame character animation, this is where the magic happens. Your video starts to take shape as we bring each scene to life.
Step 5: Sound and Final Touches
Finally, we add music, sound effects, and a voiceover (if needed) to complete the experience. Once everything is put together, we send you the final video for review and any last-minute tweaks.
Why Choose Wenimate for Your Explainer Video?
- High-Quality Custom Videos: We don’t use stock footage. Every video is tailor-made to suit your brand.
- Fixed Pricing: No hidden costs. What you see is what you get.
- Collaborative Process: We keep you in the loop and make sure you’re happy with each step.
- On-Time Delivery: We work hard to meet your deadlines.
- Unlimited Revisions: If something’s not quite right, we’ll tweak it until it is.
Conclusion: Invest in Explainer Videos That Work for Your Business
Explainer videos are no longer just a nice-to-have—they’re a must for businesses looking to communicate effectively with their audience. Whether you’re on a tight budget or looking to go all out with something amazing, Wenimate has a package for you.
Ready to create an explainer video that captures attention and drives results? Reach out to Wenimate today, and let’s bring your vision to life!
