In the rapidly evolving world of digital content, whiteboard videos have emerged as one of the most engaging and effective methods for delivering complex information in an easily digestible format. Whether you are trying to explain a new product, educate your audience, or tell a story, whiteboard animations can help you achieve your goals with style. Combining a mix of visuals, sketches, and narration, whiteboard videos can simplify even the most complicated topics. They are visually appealing, and dynamic, and can engage audiences like no other video format can.
In this post, we’ll explore some of the best whiteboard video examples, dive into the reasons why they work so well, and give you an insight into how you can create one for your business or brand. We will also discuss why whiteboard videos are so compelling and who should use them. So, let’s explore the world of whiteboard animation and explainer videos.
The Best Whiteboard Video Examples of All Time
Whiteboard videos are not only used for educational purposes but also to create memorable marketing campaigns. Here are some of the best whiteboard video examples that have captivated audiences across industries.
1. Coca-Cola
Coca-Cola’s whiteboard animation stands as one of the prime examples of how big brands use this technique to explain their messaging. In this whiteboard explainer video, Coca-Cola illustrates the journey of its iconic product – from its humble beginnings to the global giant it has become. The video beautifully blends nostalgia with innovation, making the brand story both relatable and aspirational. The use of simple yet impactful illustrations and a clear, conversational voiceover ensures that viewers remain engaged while learning about the brand’s values.
Why it works: The simplicity of the illustrations combined with the emotionally charged narrative makes this video powerful. It’s a great example of how to use whiteboard animation for brand storytelling.
2. Where Good Ideas Come From
This whiteboard video takes inspiration from Steven Johnson’s TED Talk, “Where Good Ideas Come From,” and uses animation to break down the concepts of innovation and creativity. The video details the various environments and factors that lead to the generation of new ideas. The hand-drawn illustrations help viewers understand the abstract concepts, making them easier to grasp and more visually stimulating.
Why it works: This video demonstrates the power of whiteboard animation in simplifying complex ideas. It uses storytelling to connect viewers with intellectual concepts in an accessible and engaging way.
3. LifeUp
LifeUp’s whiteboard video uses animation to highlight its holistic approach to health and wellness. The video focuses on breaking down the barriers to a healthy lifestyle and explains the process of adopting better habits. By using easy-to-understand visuals and a friendly, encouraging tone, LifeUp manages to convey its message effectively.
Why it works: The use of whiteboard animation helps simplify the often-overwhelming topic of health and wellness. This makes it easier for viewers to understand how they can start improving their lifestyle.
4. Elevations Credit Union
In this whiteboard explainer video, Elevations Credit Union explains its range of financial services in a fun and engaging way. With hand-drawn illustrations that demonstrate the steps of financial planning, budgeting, and saving, the video takes a complex and sometimes daunting subject and breaks it down into manageable pieces.
Why it works: By using whiteboard animation, Elevations Credit Union is able to demystify the concept of personal finance and make it more accessible to people of all ages. It also helps maintain viewer interest through the use of vibrant and animated visuals.
5. Law Whiz
Law Whiz uses whiteboard animation to break down legal jargon and make the law more approachable. In this video, various legal concepts are illustrated in a way that’s easy to understand, making legal services seem less intimidating.
Why it works: Whiteboard videos are particularly effective in industries like law, where the complexity of language and legal processes often makes it difficult for clients to understand. This type of video helps simplify those concepts and ensures that the message gets across to a broader audience.
6. MedVector
MedVector uses whiteboard animation to explain its healthcare solutions, which helps its target audience—healthcare providers and patients—understand complex medical concepts and services. The video’s simplicity and straightforward illustrations make difficult healthcare terms and processes more digestible for everyone.
Why it works: Whiteboard animations in the healthcare industry help simplify medical concepts and make them more relatable, especially when presenting solutions that may otherwise seem complicated.
7. Weeds Season 8
The creative opening credits of Weeds Season 8 incorporate whiteboard animation to recap the storyline and set the tone for the new season. The combination of narrative and sketches creates a fun, memorable experience for the viewer, making it a perfect example of how to use whiteboard animation in entertainment.
Why it works: Whiteboard animation in television is an unconventional but creative way to deliver plot summaries and visuals. It engages the audience from the start, enhancing the overall experience.
8. National History Museum
The National History Museum used whiteboard animation to present educational material engagingly. The video covers various scientific concepts, helping to explain complex historical and natural phenomena using simple drawings and concise narration.
Why it works: This video proves that whiteboard animation can be an effective tool for education, particularly in museums and science centres where complex information is often presented in a simplified and interactive format.
9. Oxfam
Oxfam used whiteboard animation to illustrate the impact of its humanitarian work, demonstrating how donations are used to improve lives in impoverished regions. The simple yet powerful illustrations combined with an emotive narrative make the video not only informative but also deeply moving.
Why it works: Charitable organizations like Oxfam can use whiteboard videos to evoke emotional responses, which can encourage viewers to take action, whether it’s donating or spreading the word.
10. WOW Motorcycle
WOW Motorcycle’s whiteboard animation explains the features and benefits of their product in a way that is engaging and informative. The simple illustrations break down complex technical aspects of the motorcycles, making it easier for customers to understand what makes these bikes stand out.
Why it works: The video is a perfect example of how businesses in the product and retail sectors can utilize whiteboard animation to explain product features and benefits in a straightforward, eye-catching manner.
11. Elevations Credit Union – How to Save Energy
Another whiteboard explainer video from Elevations Credit Union, this one teaches viewers how to save energy and reduce utility bills. Using simple drawings and an easy-to-understand voiceover, the video walks viewers through energy-saving tips and strategies.
Why it works: This video is effective because it presents useful, actionable information that resonates with viewers who are interested in saving money and being more environmentally conscious.
12. The Big Pivot
In this video, The Big Pivot discusses how businesses can adapt to changing market conditions. The whiteboard animation uses visuals to break down complex business strategies and highlight key takeaways in a way that is accessible to anyone, regardless of their business expertise.
Why it works: Whiteboard explainer videos are perfect for conveying strategic business advice because they simplify dense content and make it digestible for viewers with different levels of knowledge.
13. DeepRoots – Brand Whiteboard Animation Video
DeepRoots uses a whiteboard animation video to tell the story of its brand, explaining its values, mission, and the benefits of its products. The combination of storytelling and visual illustrations helps build an emotional connection with the viewer while educating them about the brand.
Why it works: Whiteboard animation is a powerful tool for brand storytelling because it can humanize a brand and make its message relatable. DeepRoots does this effectively by pairing visuals with a personal narrative.
14. What is Learning Disability?
This whiteboard video explains learning disabilities in a way that is sensitive, informative, and easy to understand. The video addresses common misconceptions and uses visual metaphors to clarify how learning disabilities affect people and what can be done to help.
Why it works: Educational content, especially on sensitive topics like learning disabilities, benefits greatly from whiteboard videos. The visuals help make the information less intimidating and more relatable to a wide audience.
How to Create a Whiteboard Video?
Creating a whiteboard video might seem like a complex task, but with the right approach, anyone can make an effective and engaging animation. Here’s a step-by-step guide on how to create a whiteboard explainer video that stands out.
1. Scriptwriting
The foundation of any great video is a strong script. Begin by outlining the message you want to convey. Your script should be clear, concise, and structured to flow naturally. Avoid jargon and unnecessary details. Keep in mind that the goal of a whiteboard video is to simplify and clarify a message, not overwhelm the viewer with too much information.
Your script should include the following elements:
- Introduction: Present the problem or need you are addressing.
- Solution: Introduce your product or service and explain how it solves the problem.
- Call to Action: Encourage viewers to take the next step, whether it’s visiting your website, making a purchase, or contacting you for more information.
2. Storyboarding
Once your script is ready, the next step is to create a storyboard. This involves sketching out how each scene will look and planning the animation for each segment. Storyboarding helps you visualize how the whiteboard animation will unfold and ensures that the visuals align with the script.
The storyboard should include:
- Scene Breakdown: A detailed description of each scene.
- Illustration Ideas: Sketches or notes on the visuals that will accompany the narration.
- Timing: Estimate how long each scene will last.
3. Voiceover
A great voiceover is key to bringing your whiteboard animation to life. Choose a voice that matches the tone of your video, whether it’s formal, friendly, or humorous. The voiceover should be clear, articulate, and paced appropriately for the animation. Make sure to record the voiceover before starting the animation so that the timing aligns with the visuals.
4. Animation
The animation process is where your story comes to life. Using animation software, bring your storyboard to life by drawing the visuals and synchronizing them with the voiceover. There are several tools available for creating whiteboard animations, such as VideoScribe, Doodly, and Vyond. These tools allow you to draw, animate, and export your video quickly and efficiently.
During this stage, keep the visuals simple and easy to understand. The goal is to highlight the key points of your message and keep the viewer focused on the content.
5. Post-production
After the animation is complete, it’s time to add the finishing touches. This can include background music, sound effects, transitions, and text overlays. The music should be subtle, not overpowering, and help set the mood for the video. Transitions between scenes should be smooth to keep the video flowing without jarring interruptions.
6. Distribution
Once the video is ready, it’s time to share it with the world! You can upload the video to your website, and social media platforms, or include it in your email campaigns. Make sure to optimize your video for SEO by adding relevant keywords, descriptions, and tags to increase visibility.
Why Are Whiteboard Videos Compelling?
Whiteboard explainer videos have proven to be incredibly effective because they are visually appealing and help break down complex concepts. Here’s why they are so compelling:
- Visual Appeal: The simplicity of hand-drawn illustrations is not only captivating but also easy on the eyes. Viewers are naturally drawn to movement and visuals, which keeps them engaged longer.
- Easy to Understand: Whiteboard animations help break down complex topics into bite-sized chunks. The combination of visuals and narration makes it easier for viewers to grasp difficult concepts.
- Engagement: The dynamic nature of whiteboard animations holds the viewer’s attention. The process of drawing in real-time keeps the audience intrigued and invested in the video.
- Memorability: Studies show that people retain visual information better than text or spoken word alone. Whiteboard videos take advantage of this by using visual cues to reinforce the message and make it stick in the viewer’s memory.
Who Should Use a Whiteboard Explainer Video?
Whiteboard explainer videos are versatile tools that can be used by anyone who wants to communicate a message clearly and engagingly. Here are some of the industries and types of organizations that can benefit from using whiteboard videos:
- Startups and Small Businesses: Startups often need to convey their product or service offerings quickly and clearly. Whiteboard explainer videos can simplify even the most complex offerings, helping potential customers understand them in a few seconds.
- Educational Institutions: Schools, universities, and online platforms can use whiteboard videos to make lessons, tutorials, and training material more engaging and easier to understand.
- Healthcare: Medical institutions and healthcare providers can use whiteboard videos to explain complicated medical procedures, concepts, and services in a way that patients can easily follow.
- Nonprofit Organizations: Charitable organizations can use whiteboard explainer videos to illustrate the impact of their work, explain how donations are used, and encourage people to take action.
- Marketing Agencies: Marketing and advertising agencies can use whiteboard animations to craft compelling marketing messages that explain products or services in a way that grabs attention and encourages conversions.