20 Best Product Demo Video Examples You Must See

Introduction: 

When it comes to digital marketing and branding, explainer videos and product demo videos have proven to be essential tools for businesses across all industries. These videos are powerful storytelling tools that help potential customers understand your product or service, showcasing its features, benefits, and how it works simply and engagingly. 

Creating the right product videos can make a huge difference in how your brand resonates with its audience. With the increasing competition in the market, businesses need to invest in high-quality product demo examples to grab attention and drive conversions. 

In this blog post, we’ll walk you through 20 of the best product demo video examples ever—videos that have set the bar for creativity, innovation, and effectiveness. These product video examples are highly effective in engaging audiences, building trust, and ultimately driving sales. 

Here are some of the top product demo video examples that demonstrate how businesses have mastered the art of explainer videos and product demos to capture the interest of their target audience. 

1. Headspace: Simplifying Meditation with Clear Explainers 

Headspace, the popular meditation app, has created a standout product video that explains how the app works. The video is concise, calming, and visually appealing, reflecting the brand’s core values of mindfulness and simplicity. It highlights the app’s features, guiding viewers step by step on how to use the platform to improve their well-being. 

Key Takeaways: 

• The video is short and simple, perfect for busy consumers. 

• Focus on customer benefit, not just product features. 

• Effective use of soothing animations and calming tones. 

2. Nespresso: Experience Coffee at Home Like a Pro 

Nespresso’s product demo video showcases its high-end coffee machines, focusing on how easy it is to make a café-quality cup of coffee at home. By illustrating the user-friendly features and luxurious experience, the brand encourages consumers to visualize themselves using the product in their daily lives. 

Key Takeaways: 

• High production value with clear visuals. 

• Builds an emotional connection by showing the coffee experience. 

• Clear call to action. 

3. Slack: Revolutionizing Team Communication 

Slack’s explainer video walks viewers through its main features—instant messaging, channels, file sharing, and integrations. By focusing on team collaboration and productivity, highlights the core benefits of using Slack for businesses and remote teams. 

Key Takeaways: 

• Straightforward explanation of features and benefits. 

• Creative use of on-screen text and animations. 

• Addresses pain points and positions the product as the solution. 

4. Doorport: Elevating Smart Home Security 

Doorport’s product demo video shows how their smart doorbell camera works. The video demonstrates the ease of installation and the convenience of being able to view visitors remotely via a smartphone app. 

Key Takeaways: 

• Clear, concise demonstration of functionality. 

• Showcases real-life scenarios. 

• Focus on ease of use and user benefits. 

5. Peloton: Transform Your Home Workouts 

Peloton’s product video highlights how users can enjoy high-energy, instructor-led workouts from the comfort of their homes. The video emphasizes the quality of Peloton’s content, its community aspect, and how the bike seamlessly integrates into daily routines. 

Key Takeaways: 

• Strong emotional appeal through music and energy. 

• Focuses on both product features and user experience. 

• High-quality visuals and engaging storytelling. 

6. Project.co: All-in-One Project Management Platform 

Project.co’s explainer video focuses on demonstrating the simplicity of managing complex projects in one place. By showing different use cases of the software, the video helps viewers understand how it streamlines workflows and team collaboration. 

Key Takeaways: 

• Uses dynamic animations and text to explain features. 

• Addresses real business challenges. 

• Clear explanation of product value and ROI. 

7. Google Chrome: The Browser that Keeps You Moving 

Google Chrome’s product demo video emphasizes speed, security, and simplicity. It highlights how the browser ensures seamless browsing experiences and integrates easily with other Google services, giving users a streamlined digital experience. 

Key Takeaways: 

• Focuses on speed and reliability. 

• Simple yet effective visual demonstrations. 

• Clear call to action for downloading the browser. 

8. Soapbox by Wistia: Create Stunning Videos Quickly 

Soapbox, Wistia’s video creation tool, uses an explainer video that demonstrates how anyone can create professional-looking videos in minutes. The video highlights Soapbox’s user-friendly interface and its ability to record, edit, and share videos. 

Key Takeaways: 

• High-energy and engaging style. 

• Focus on ease of use and user empowerment. 

• Demonstrates product features in a fun, relatable way. 

9. Apple: Setting Standards for Innovation 

Apple’s product demo videos, especially for the iPhone, have always been a benchmark for creativity and quality. Apple focuses on a sleek presentation and user-friendly visuals to demonstrate how its devices seamlessly integrate into daily life. 

Key Takeaways: 

• Stunning visuals and high production values. 

• Focus on user experience and emotional connection. 

• Simple, clean demonstrations of product features. 

10. Duolingo: Make Learning Fun and Easy 

Duolingo’s explainer video uses humour and vibrant animations to explain how its language-learning app works. The video makes learning feel like a game, engaging viewers with a fun, easy-to-follow experience. 

Key Takeaways: 

• Bright colours and playful animations. 

• Focuses on making learning accessible and fun. 

• Highlights the app’s gamified learning features. 

11. Microsoft Surface: Empowering Creativity and Productivity 

Microsoft’s product demo video for its Surface tablets highlights the device’s versatility for both work and play. It shows how the Surface is suitable for different types of users, from professionals to students to creatives. 

Key Takeaways: 

• Focus on product versatility and multiple use cases. 

• Engaging, fast-paced visuals. 

• Clear depiction of the product’s flexibility and ease of use. 

12. Paymentshield: Simplifying Insurance for Everyone 

Paymentshield’s product video focuses on simplifying the process of buying and managing insurance. The video walks through different products available, showing how easy it is to purchase and manage policies. 

Key Takeaways: 

• Uses relatable scenarios to explain benefits. 

• Focus on ease and convenience of use. 

• High emphasis on customer satisfaction. 

13. Nintendo Switch: The Ultimate Gaming Console for Everyone 

The Nintendo Switch’s product demo video illustrates how the console is perfect for both home gaming and on-the-go play. The video focuses on the flexibility of the Switch, offering a seamless transition between handheld and console play. 

Key Takeaways: 

• Showcases the device’s versatility. 

• Fun and dynamic visuals. 

• Highlights unique features like portability and multiplayer options. 

14. Kite by Shopify: Power Your E-commerce Store 

Kite, a Shopify product, offers a product video that explains how the tool helps eCommerce businesses create beautiful online stores. The video focuses on the ease of customization and integration with other tools. 

Key Takeaways: 

• Clear and informative demonstrations. 

• Focuses on business growth and online store setup. 

• Emphasizes integration and ease of use. 

15. Amazon Echo Dot: A Smarter Way to Live 

Amazon Echo Dot’s explainer video showcases the device’s capabilities, focusing on voice commands and smart home integration. The video demonstrates how users can control lights and music and even order items from Amazon with just their voice. 

Key Takeaways: 

• Fun, easy-to-understand demonstration of voice commands. 

• Focuses on the product’s ease of use and smart features. 

• Uses real-life scenarios to show the product’s value. 

16. IKEA Place: Virtual Furniture Shopping at Your Fingertips 

IKEA’s product demo video for its augmented reality app, IKEA Place, shows how customers can visualize furniture in their homes before making a purchase. The video highlights the ease of using AR to make buying decisions. 

Key Takeaways: 

• Focus on the innovative use of technology. 

• A simple, step-by-step explanation of the app’s functionality. 

• Clear, visual demonstrations. 

17. Grammarly: Perfect Your Writing in Seconds 

Grammarly’s explainer video showcases how the app helps users improve their writing. It demonstrates how the software provides real-time suggestions to correct grammar, spelling, and style issues. 

Key Takeaways: 

• Quick, easy-to-understand walkthrough. 

• Focus on the convenience and effectiveness of the product. 

• Highlights key benefits for different types of users (students, professionals). 

18. Tasty: Making Cooking Easy and Fun 

Tasty’s product video demonstrates its recipe app by showing how easy it is to follow cooking instructions using their step-by-step videos. The video combines appealing visuals and practical functionality to attract food enthusiasts. 

Key Takeaways: 

• Focus on a user-friendly, step-by-step approach. 

• Fun, visually engaging content. 

• Shows the product’s real-life utility and value. 

19. LEGO Life: A Safe Space for Creative Kids 

LEGO Life’s product demo video explains how kids can join an online community where they can share their creations, discover new ideas, and interact in a safe, creative environment. The video emphasizes creativity and safety. 

Key Takeaways: 

• Focus on safety and creative engagement. 

• Bright, colourful visuals that appeal to kids. 

• Clear explanation of how the platform works. 

20. MasterClass: Learn from the Best 

MasterClass’s product video showcases its online learning platform, where industry leaders teach various skills, from cooking to acting to business. The video features clips from lessons by world-renowned instructors to highlight the value of the content. 

Key Takeaways: 

• High production value. 

• Focuses on the expertise of the instructors. 

• Emphasizes the value of learning from top industry leaders. 

Conclusion: 

These 20 product demo examples showcase the power of well-crafted explainer videos and product videos in capturing attention and driving engagement. Whether you’re a tech startup, a global brand, or a small business, using demo videos like these can make a significant impact on your marketing strategy and sales conversion. 

Don’t forget to implement similar techniques in your product video examples to ensure your brand stands out in today’s competitive landscape.