Introduction
In today’s digital world, it’s harder than ever to capture the attention of potential customers. With so much information constantly competing for our attention, how can you make sure that your message stands out? For businesses in the financial sector, this challenge is especially daunting. Financial services, products, and concepts are often complex and difficult to explain. However, one powerful tool has emerged to overcome this challenge: financial explainer videos.
A financial explainer video is an engaging, informative, and often animated video that simplifies complicated financial topics and presents them in a digestible and appealing format. Whether you’re trying to explain the benefits of your financial software, showcase your app, or demonstrate how a crowdfunding campaign works, explainer videos are the perfect medium for conveying your message to your audience in a way that is both entertaining and informative.
In this comprehensive blog, we will explore the 10 best financial explainer video examples that demonstrate how this medium can be effectively used to communicate complex financial ideas. Additionally, we’ll look at the benefits of financial explainer videos, and common questions about them, and offer tips on how to create your own. This guide is aimed at helping you understand why explainer videos should be an integral part of your marketing strategy.
What is a Financial Explainer Video?
Before diving into the examples, it’s essential to understand what a financial explainer video is. These are short, focused videos designed to break down complex financial topics, services, or tools into simple, engaging content that is easy for your audience to understand.
Whether it’s a video explaining how your financial software works, or a demonstration of a crowdfunding campaign, these videos help take complex, jargon-heavy financial topics and present them in a visually compelling way. Most of the time, explainer videos use animated graphics, voiceover narration, and sometimes on-screen text to walk viewers through the content.
The core purpose of a financial explainer video is to make financial concepts accessible to everyone, regardless of their financial literacy. It aims to turn confusion into clarity, helping your potential customers or users understand the value of your offering.
One common format for these videos includes a problem-solution structure, where the video starts by presenting a financial problem or challenge, followed by a solution offered by your product or service. This is often paired with real-world scenarios or examples, which helps viewers relate to the information presented.
10 Best Financial Explainer Video Examples
Now, let’s dive into some of the most successful and impactful financial explainer videos that have made waves in the industry. These examples not only demonstrate the power of explainer videos but also provide a blueprint for how you can craft your own.
1. Mint: Personal Finance Management
Mint is one of the most popular personal finance tools out there, and their financial explainer video does a fantastic job of demonstrating how their service works. The video uses clear and simple animations to show viewers how to use Mint for tracking expenses, setting up budgets, and saving money. The visual design is clean, modern, and user-friendly, mirroring the very characteristics of the app itself.
The video is also short and to the point, ensuring that the viewer’s attention is held throughout. Showing real-life scenarios of people using Mint to manage their finances, reinforces the value of their service in a way that is both engaging and educational. This is a perfect example of how a financial explainer video can demystify an app and help users understand its functionality.
2. Acorns: Invest Spare Change
Acorns is another popular app that uses explainer videos to showcase its unique approach to investing. Acorns round up your everyday purchases to the nearest dollar and invest that change in a diversified portfolio. This concept can be a bit hard to grasp at first, but their financial explainer video simplifies everything.
The video uses an animated character who explains the app’s features, from linking your bank account to automatic investing. The animation is playful, keeping the tone light and engaging, while still conveying the app’s value. For viewers unfamiliar with investing, this explainer video serves as a great introduction to how they can start investing with small amounts of money.
3. Betterment: Wealth Management Made Simple
Betterment is a robo-advisor service that simplifies investing for individuals. Its financial explainer video demonstrates how users can invest in low-cost, diversified portfolios without the need for a traditional financial advisor.
What sets this explainer video apart is its simplicity. Using clear graphics and simple language, Betterment showcases its user-friendly platform and highlights the ease with which anyone can start investing. The video also focuses on the advantages of automated financial planning, which is one of the key selling points of Betterment’s service.
4. Kiva: Crowdfunding for Social Good
Kiva is a global nonprofit organization that connects people through crowdfunding videos to help finance projects and small businesses around the world. Kiva’s crowdfunding video is an excellent example of how to showcase the potential of crowdfunding while also emphasizing the impact it can have on global communities.
The video effectively demonstrates how small, individual contributions can combine to make a large impact. Through personal stories and real-life examples, it encourages viewers to participate in the Kiva community. The animations and visuals help break down the crowdfunding process, making it clear and accessible to anyone who might be new to the concept.
5. Square: Financial Tools for Small Business
Square has revolutionized the way small businesses handle payments, and its explainer video showcases its suite of financial tools, from point-of-sale systems to payroll management. The financial explainer video is highly effective because it speaks directly to small business owners who may be struggling with outdated systems or looking for more efficient solutions.
The video shows how Square’s tools can streamline business operations, increase sales, and help business owners track their finances in real-time. The clean animation and straightforward explanations make it clear that Square’s tools are simple to use and can be integrated into any small business.
6. Robinhood: Investing for Everyone
Robinhood has disrupted the stock trading industry by offering commission-free trades, and their explainer video does an excellent job of explaining how their platform works. The video’s animation is modern, engaging, and easy to follow, which appeals to a wide audience, from beginners to seasoned investors.
The key selling point of Robinhood’s video is its simplicity. The explainer video breaks down the process of buying and selling stocks and other assets in a way that even someone with no prior investment experience can understand. Additionally, the video highlights how users can start investing with no minimum balance, making the platform accessible to everyone.
7. Venmo: Sending Money Made Simple
Venmo is a popular peer-to-peer payment service, and its financial explainer video makes it clear how simple it is to send money to friends and family. With the rise of digital payment apps, Venmo’s explainer video focuses on explaining how the app works and why it’s the best option for quickly transferring funds.
The explainer video highlights features like splitting bills, making payments, and adding notes to transactions. The video uses vibrant animations to keep things fun and lighthearted, making it easy for users to connect with the app.
8. Zopa: Peer-to-Peer Lending
Zopa is a peer-to-peer lending platform that connects borrowers with investors. Its explainer video effectively demonstrates how Zopa works by explaining the process of lending and borrowing money outside of traditional banks. Through animations and examples, the video simplifies the peer-to-peer lending concept and shows how it benefits both borrowers and investors.
The financial explainer video highlights the advantages of using Zopa, such as lower rates for borrowers and higher returns for investors. It also explains how the platform works behind the scenes to ensure that transactions are secure, making it a great introduction to the concept of alternative lending.
9. LendInvest: Property Investment
LendInvest is a property investment platform that allows users to invest in real estate projects. Its financial explainer video simplifies the complex world of property investment by breaking it down into easy-to-understand steps. Through engaging animations and clear narration, the video demonstrates how investors can earn returns by funding property projects.
The video is highly effective in showing the potential of property investment without overwhelming the viewer with jargon. It’s a perfect example of how an explainer video can transform a traditionally complicated process into something accessible to the average person.
10. Revolut: Global Financial Freedom
Revolut is a global financial services platform that offers everything from currency exchange to cryptocurrency trading. Its financial explainer video highlights the platform’s ability to handle multiple currencies, make international payments, and manage finances with ease. The video emphasizes the convenience of having all these services in one app, which is a major selling point for Revolut.
The video is visually rich and uses dynamic animation to illustrate how the app works across different currencies and regions. The clean, minimalistic style makes it easy to follow, and the quick-paced narrative keeps viewers engaged.
Benefits of Financial Explainer Videos
Financial explainer videos have become a go-to marketing tool for many businesses in the finance industry. Here are some key benefits of using these videos:
- Enhanced Understanding
- Financial services and products are often perceived as complicated. Explainer videos help simplify these concepts, making them easier for potential customers to understand.
- Increased Engagement
- Videos are more engaging than traditional written content. They can capture the attention of your audience much more effectively, especially when explaining complex topics like financial software or investment strategies.
- Improved Conversion Rates
- Studies show that including a financial explainer video on your landing page can increase conversions by up to 80%. By clarifying your product or service, these videos help build trust and encourage potential customers to take action.
- Higher Retention Rates
- Visual content is more memorable than text alone. When viewers can easily digest information through engaging visuals, they are more likely to retain it and act on it in the future.
- Brand Awareness and Trust
- A well-crafted financial explainer video helps establish your brand as an authority in your field. It demonstrates your commitment to transparency and customer education, which can build trust and credibility with your audience.
Frequently Asked Questions (FAQs)
1. What is an Explainer Video Example?
An explainer video example is simply a video that explains how a product, service, or concept works. It uses visuals, animations, and narration to convey information simply and engagingly. For example, a financial explainer video might explain how a crowdfunding platform works, or how a financial app helps users manage their money.
2. Who Makes the Best Explainer Videos?
Several agencies specialize in creating high-quality explainer videos, particularly in the financial sector. Agencies like Wenimate and others that specialize in animated videos are experts in creating content that’s both informative and visually appealing.
3. How to Make a Good Explainer Video?
To make an effective explainer video, focus on clarity, brevity, and engagement. Start by scripting a clear message that addresses your audience’s pain points. Use simple animations and visuals to enhance understanding, and ensure that your video has a strong call to action at the end.
4. What Are the Statistics for Explainer Videos?
Explainer videos are extremely effective marketing tools. Studies show that explainer videos increase conversions by 80%, and 64% of users are more likely to purchase after watching a video. Additionally, explainer videos can boost retention and engagement by making complex topics easier to understand.