Project Goal: To create a Product Promotional Video that simplifies Living Comfort’s complex solution for potential customers in order to enable enrolment able enrolment.
Challenge
Awareness: Limited brand recognition among target audiences in a highly competitive home textiles market.
Engagement: Struggled to captivate viewers with traditional ads and static images on social media platforms.
Conversions: Low click-through rates and insufficient website traffic for boosting sales and inquiries.
Solution
Storytelling: Created an engaging explainer video showcasing the comfort and quality of the products.
Visuals: Used vibrant motion graphics to highlight fabric textures, durability, and aesthetic appeal.
Targeting: Deployed the video strategically across platforms to reach home décor enthusiasts and buyers.
Result
Reach: Achieved a 60% increase in social media impressions within the first week of the campaign.
Engagement: Video garnered 40% more likes, shares, and comments compared to previous static posts.
Sales: Boosted website traffic by 35%, directly leading to a 20% increase in product sales.