The educational sector is continuously evolving, with new tools, methods, and technologies being developed to enhance the learning experience. One of the most effective ways to communicate the value of these new educational tools is through explainer videos. These short, engaging videos have the power to simplify complex topics and showcase the core benefits of products and services. Let’s explore some of the most successful explainer videos in the education sector, focusing on their unique features and how they’ve successfully communicated their message.
1. Google for Education
Google for Education is one of the most well-known platforms used by educators and students worldwide. Their explainer video highlights the features and benefits of the platform, showcasing tools like Google Classroom, Docs, and Meet that help teachers collaborate with students in real time.
Key Features of the Video:
- Highlighting Multiple Features: The video successfully demonstrates the various tools available within the Google for Education suite, emphasizing how they integrate to provide a seamless learning experience.
- Engagement: Through a bright, easy-to-follow design, the video captures the attention of both students and teachers, helping them understand the platform’s diverse applications in classrooms.
- Clear Messaging: By showcasing real-life classroom scenarios, the video makes the benefits of the tools relatable and easy to comprehend.
Why it works:
- Real-life application: The video uses real-world classroom settings to demonstrate how Google for Education makes teaching and learning more efficient and accessible.
- User-friendly visuals: The animations and graphics are simple, making complex ideas easy to digest.
- Effective call-to-action: At the end of the video, viewers are encouraged to explore the platform, leading to a higher conversion rate of users.
2. Microsoft Office 365 – Collaboration Using Microsoft Whiteboard
Microsoft’s explainer video for Office 365 focuses on how the platform facilitates collaboration among users, particularly with the Microsoft Whiteboard feature. This feature allows teams and students to brainstorm ideas, share thoughts, and work on projects in real-time.
Key Features of the Video:
- Seamless Collaboration: The video shows how users can work together in a shared space, with annotations and drawings that contribute to a dynamic, interactive learning experience.
- Easy Navigation: By focusing on ease of use, the video reassures educators and students that the platform doesn’t require technical expertise to get started.
- Real-time Demonstration: Viewers see the actual use of Microsoft Whiteboard, making it easy to understand the platform’s power.
Why it works:
- Emphasis on collaboration: The video directly addresses the need for teamwork in the education sector, positioning Office 365 as a tool that fosters communication and cooperation.
- Clear value proposition: The explainer video effectively explains the practical uses of the whiteboard tool in everyday classroom activities and meetings.
3. Codio
Codio is a platform that provides a coding environment for schools, universities, and businesses to teach programming languages. The explainer video focuses on how Codio offers a cloud-based solution that makes it easier for educators to teach coding, track progress, and manage assignments.
Key Features of the Video:
- Focused on Education: The video emphasizes how Codio enhances the learning experience for both students and teachers, providing tools that make programming accessible to all.
- Dynamic Visuals: Through a clean and modern design, the video keeps the viewer engaged while explaining the platform’s benefits.
- Detailed Examples: The video demonstrates the interface and features in action, showcasing how users can access and work on coding projects.
Why it works:
- Clear demonstration: The explainer video walks the viewer through key features with practical examples of how Codio can be used in the classroom.
- Simplicity: By breaking down the complexities of coding into manageable concepts, the video appeals to both teachers and students with varied technical backgrounds.
4. Oxbridge Educational Explainer Video
Oxbridge Academy is an online learning platform that offers courses in various fields. Their explainer video presents the value of online education, focusing on the flexibility and accessibility that Oxbridge offers.
Key Features of the Video:
- Comprehensive Course Offerings: The video effectively showcases the wide range of subjects Oxbridge offers, from business to design and technology.
- Student Testimonials: Incorporating real students’ stories into the video adds a human element, making it relatable and authentic.
- Interactive Call to Action: Viewers are encouraged to visit the website and explore course offerings, which boosts engagement and potential sign-ups.
Why it works:
- Student-focused: The video’s focus on the student experience, including how they can learn at their own pace, is a huge draw for potential learners.
- Visual appeal: The use of vibrant visuals and animation helps explain the platform’s functionality in a fun and engaging way.
5. MasterClass
MasterClass is an online education platform offering courses taught by world-class experts in various fields, from acting to cooking and business leadership. The explainer video highlights the platform’s unique selling point: learning directly from the masters of various industries.
Key Features of the Video:
- Star-studded Appeal: Featuring famous instructors such as Gordon Ramsay and Serena Williams, the video capitalizes on the star power to grab attention and lend credibility to the platform.
- Quality and Expertise: The video emphasizes that MasterClass offers courses taught by industry leaders, making it stand out in a crowded educational market.
- Seamless Learning Experience: The video focuses on how easy it is to sign up and access high-quality lessons, creating an inclusive, welcoming atmosphere.
Why it works:
- Authority and credibility: By highlighting renowned experts, MasterClass leverages its credibility to attract users seeking high-quality, expert-led courses.
- Appeal to the audience’s aspirations: The video connects with people’s desire to learn from the best, making the platform highly aspirational.
6. IQarena
IQarena offers an online learning platform designed for children, focusing on STEM subjects like science, technology, engineering, and mathematics. Their explainer video captures the essence of learning through fun and interactive lessons.
Key Features of the Video:
- Interactive Features: The video showcases interactive elements that make learning fun, including gamification and quizzes.
- Focus on Engagement: By featuring bright, colorful visuals and animations, the video keeps children engaged while they explore the educational content.
- Parental Involvement: The video also touches on the role of parents in the child’s learning journey, which builds trust and enhances the platform’s appeal.
Why it works:
- Target audience: The video directly addresses the needs of parents looking for engaging, educational content for their children.
- Simplicity and playfulness: The tone of the video is light and fun, appealing to both kids and their parents while promoting educational growth.
7. Chat Class
Chat Class is a live tutoring platform that connects students with teachers for one-on-one lessons. The explainer video focuses on how students can benefit from personalized tutoring, enhancing their learning experience.
Key Features of the Video:
- Personalized Learning: The video emphasizes the importance of individual attention, showing how students can interact with tutors in real time.
- Ease of Use: It demonstrates how easy it is to schedule and attend lessons, making the process straightforward for users.
- Professional Tutors: The video also highlights the quality of the tutors, reassuring parents and students about the platform’s credibility.
Why it works:
- A clear focus on value: The video effectively communicates how personalized tutoring can improve a student’s learning outcomes.
- User-friendly presentation: The simplicity of the visuals and the straightforward messaging make the platform easy to understand and enticing.
8. New Vision
New Vision is an educational platform that provides digital learning tools and resources for teachers and students. Their explainer video emphasizes how their platform can help educators improve their teaching methods.
Key Features of the Video:
- Teacher Support: The video highlights how New Vision offers resources tailored specifically for educators, from lesson plans to digital tools.
- Collaborative Learning: It also showcases how the platform encourages collaboration among teachers, enhancing the overall learning experience.
- Scalability: The video illustrates how the platform can be scaled across schools, making it ideal for institutions of all sizes.
Why it works:
- Focus on educators: By addressing the needs of teachers, the video appeals to a crucial audience in the education sector.
- Clear benefits: The explainer video presents the platform’s features simply and effectively, helping viewers understand the practical applications.
9. Dishthi
Dishthi is an online platform that helps students with personalized learning experiences. The explainer video focuses on how the platform tailors lessons to individual student’s needs and learning styles.
Key Features of the Video:
- Personalized Learning: The video highlights how Dishthi adapts to the learner’s progress, making learning more effective and engaging.
- Modern Design: The sleek and modern visuals help make the video appealing, while the smooth animation keeps the viewer engaged.
- Accessibility: The video emphasizes the platform’s accessibility on different devices, ensuring users can learn anytime, anywhere.
Why it works:
- Unique value proposition: Dishthi sets itself apart by emphasizing personalization, which appeals to parents and students looking for a customized learning experience.
- Engagement: The video’s engaging visuals and straightforward messaging capture attention while effectively communicating the platform’s benefits.
10. Techmentry
Techmentry offers a platform that teaches students valuable technical skills for careers in programming and software development. The explainer video showcases how the platform can help students build the skills they need to succeed in the tech industry.
Key Features of the Video:
- Skill-building Focus: The video highlights the practical skills students can learn, which are directly relevant to current job markets.
- Industry-relevant Content: It also emphasizes the platform’s connection with leading tech companies, providing credibility and a sense of urgency.
- Student-Centric: The video focuses on how students can learn at their own pace, which appeals to those with busy schedules.
Why it works:
- Targeted audience: The video speaks directly to individuals looking to enter the tech field, making it highly relevant.
- Compelling message: The focus on building marketable skills creates a strong motivation for students to sign up and start learning.
What is the Most Viewed Educational Video?
The most viewed educational videos often go viral due to their engaging content and accessibility. Videos like Khan Academy’s math tutorials or TED-Ed animations have garnered millions of views. These videos share important educational content simply and engagingly, often incorporating humour, visuals, and real-world applications.
How Do You Make an Educational Video Interesting?
Making an educational video interesting requires engaging visuals, storytelling, and a clear, concise message. Incorporating animation, real-life examples, and interactive elements can help hold the viewer’s attention. Additionally, a conversational tone and keeping the content relatable can make the subject matter more enjoyable.
Which Is a Popular Website for Accessing Educational Videos?
Some of the most popular websites for educational videos include YouTube, Khan Academy, TED-Ed, and Coursera. These platforms provide a vast range of educational content, from academic lessons to skill-building courses, allowing users to learn at their own pace.
Which Software is Used to Make Educational Videos?
Popular software for creating educational videos includes Camtasia, Adobe Premiere Pro, Final Cut Pro, and Animoto. These tools offer a variety of features, including screen recording, video editing, and animation, which are essential for producing high-quality educational content.
